Nike, the Boys & Girls Clubs of Chicago and Virgil Abloh Unveil Redesigned Basketball Facilities – Nike News

Posted: February 17, 2020 at 12:43 am


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Abloh, who was raised in Illinois, is a familiar advocate for Chicagos youth. Nike and Abloh joined together in May of 2019 to launch the NikeLab Chicago Re-Creation Center c/o Virgil Abloh. Since May, the space has sparked creativity among Chicago youth through mentorship, workshops, enablement programs and product customization. The partnership among Abloh, Nike and the Boys & Girls Clubs sends the designer deeper into Chicagos heritage through a sport that uniquely galvanizes the city.

This new court and programming not only extend our community work from the NikeLab Re-Creation Center, they provide a positive, free space for kids to engage in activities rooted in sport that will lead to an active healthy lifestyle and teach teamwork and the determination to succeed, says Abloh.

In communal approach, the partnership adds to the vision of the New York Citys Stanton Street Courts by Kaws and the 2019 series of Pigalle-inspired basketball courts in Paris, Beijing and Mexico City.

The court refurbishment was unveiled February 12 in the lead-up to NBA All-Star 2020, when Nike invited nearby members of the Boys & Girls Clubs and the local community to the space.

To download hi-res images, click here.

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Nike, the Boys & Girls Clubs of Chicago and Virgil Abloh Unveil Redesigned Basketball Facilities - Nike News

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February 17th, 2020 at 12:43 am

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