Stella McCartney, 43, has been a vegetarian since she was a child The fashiondesignerdoesn't use fur, leather or feathers in any her clothes Her label has developed ethical non-PVC leather alternatives

By Caroline Mcguire for MailOnline

Published: 07:55 EST, 25 March 2015 | Updated: 08:20 EST, 25 March 2015

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Stella McCartney has long held the torch for the ethical treatment of animals in fashion and food.

The fashion designer uses no animal products in her designs and has been a vegetarian since childhood, a lifestyle that was championed by her mother Linda and father Paul.

But the 43-year-old is now calling on fellow consumers to pay more attention to what goes into their meals and garments - by thinking about that final product came from.

Stella McCartney attends an event to honour Kate Moss last April. The designer is calling on consumers to be more aware of where their food and fashion comes from

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Vegetarian Stella McCartney admits designing without leather is hard