North Bay business briefs on how businesses are helping out and retooling for coronavirus; VingDirect courses on wine DTC – North Bay Business Journal

Posted: May 14, 2020 at 6:44 pm

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Applications for funds are available immediately at, the company said.

A simple recent cooking demonstration turned into a $3 million surprise donation for the restaurant workers relief fund launched by Sonoma County celebrity chef Guy Fieri.

Fieri was tapped to appear on the fifth episode of Some Good News, the viral YouTube series created by actor John Krasinski to celebrate heartwarming stories of hope and kindness during the coronavirus pandemic. Joining lifestyle guru Martha Stewart, Momofuku chef David Chang and actor Stanley Tucci, the stars worked in their own kitchens to create a virtual potluck by making four viewers favorite family recipes.

The show, made in Krasinskis home and styled to resemble a news broadcast, tells the stories of everyday and not so everyday heroes doing good deeds during the pandemic. Sundays episode, which honored the restaurant industry and people working to feed the nation, garnered more than 1.2 million views in its first 24 hours online.

Krasinski stunned Fieri with a surprise $3 million donation from Pepsi during the program, bumping Fieris national Restaurant Employee Relief Fund from $17 to $20 million.

The Healthcare Foundation Northern Sonoma County is giving $35,000 in emergency grants to organizations providing frontline healthcare during the COVID-19 crisis. With the support of a $20,000 matching grant from Mark Freed of Talon Creek Foundation, the Healthcare Foundation moved quickly to launch the Emergency Healthcare Fund to raise crucial funds for those most in need in the community. Boosted by Freeds matching grant, the Foundation raised over $15,000 more from the community, with donations continuing to arrive in support of ongoing needs.

Grants from the Emergency Healthcare Fund are being distributed to the following organizations:

Alliance Medical Center: $24,000

Alexander Valley Healthcare: $6,000

Reach for Home: $5,000

A group of alcohol beverage trade groups coordinated efforts to lobby Congress for more relief to help survive due to the business slowdown brought on by the coronavirus pandemic. The groups include the Wine Institute, the Brewers Association, and the Distilled Spirits Council among others. They formed an umbrella organization called the Craft Beverage Coalition.

They are calling for changes in federal law that include:

Suspension of all federal excise tax payments on domestic and imported alcohol products for all of 2020.

Making permanent the Craft Beverage Modernization and Tax Reform Act that provides a reduction in federal excise tax, weighted to benefit smaller providers.

Additional funding to support no- and low-interest loan and grant programs that have been taken under recent emergency actions.

Create temporary tax incentives that encourage consumers to return to on-premises dining and drinking establishments when public health officials give clearance, such as reinstating the expanded business entertainment tax deduction and creating a new, temporary travel tax credit equal to 50% of any expense for meals, lodging, recreation, transportation, or entertainment while traveling.

Napa Valley Grapegrowers is providing protective masks, posters for the workplace, and vineyard signs to ensure the health and safety of the vineyard and winery workforce.

The NVG and the Napa Valley Farmworker Foundation have developed a full toolkit of resources in English and Spanish for vineyard crews and winery workers. Resources include these:

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North Bay business briefs on how businesses are helping out and retooling for coronavirus; VingDirect courses on wine DTC - North Bay Business Journal

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May 14th, 2020 at 6:44 pm

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