XEROX "Documenter" — Sales Training

Posted: April 19, 2012 at 9:11 pm


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Video portfolio sample. This is a sample of a corporate-industrial training video written, produced, and directed in 1986 by John-Michael Battaglia for his client, Xerox, to educate the Xerox sales force how to strategically position their graphically-oriented "Documenter" desk-top publishing work station against the competition, which, in the mid-eighties consisted of Aldus PageMaker (version 1.0) on the Macintosh, and not much at all on the DOS-based IBM personal computer in the dark days before that imitative, graphical interface called Windows arrived on the scene. Computer geeks and software historians may derive some eye-opening, entertainment value from this glimpse into the past. They can peek back in time to observe what the state-of-the-art was in desktop publishing hardware and software in the mid-eighties. As part of a multi-faceted, day-long training program, the complete video on competitive analysis ran for 90 minutes, and it provided an in-depth, head-to-head comparison of the features and benefits of the Xerox "Documenter," PageMaker on the Mac, and DOS programs on the PC that have fortunately disappeared without a trace. But no one needs to suffer through that much agony to get a nostalgic taste of what things were like then, so only the conceptual overview provided in the opening 14 minutes is being shown in this excerpt. A pretty narrator introduces the topic of desktop publishing, and then she goes on to briefly compare and contrast the three hardware ...

http://www.youtube.com/v/J-Tl8v9euJE?version=3&f=videos&app=youtube_gdata

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XEROX "Documenter" — Sales Training

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April 19th, 2012 at 9:11 pm

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