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Tracey McCormack - Founder & President

Tracey McCormack is a media and sales industry veteran with over 25 years of experience in traditional and modern media platforms. Her demonstrated expertise spans many facets of the industry including sales strategy, modern selling techniques, omni-channel marketing, cross-platform video, and social selling to name a few.

Traceys diverse media and sales background includes agency, station, and network experience across radio, local TV, national cable, cross-platform sales, Hispanic media, start-up networks, sales management, and executive leadership. She has a proven record of driving sales growth in previous positions held at at Harrington, Righter and Parsons, KNBC 4 Los Angeles, and the Univision owned and operated flagship station KMEX. As VP of Sales, Tracey played a pivotal role in launching the national cable channel Si TV (now known as FM) and then went on to serve as SVP of Licensing at Youtoo Technologies, owned in part by Mark Burnett. Tracey is certified by the IAB in Digital Media Sales.

Her commitment to the future of the media industry is exemplified by her more than 20 years as an adjunct professor at UCLA Extension. Following her recognition by the university with the Distinguished Instructor Award, UCLA Extension announced the formation of the Tracey McCormack Scholarship Fund as an endowment to provide scholarships to students interested in the areas of media and marketing. In Fall 2016, Tracey expanded her reach in educating the next generation of media sales leaders with new courses offered at the NYU School of Professional Studies.

For her work in media and dedication to training todays media professionals, Tracey has been recognized and honored with a Lifetime Achievement Award from Ad Relief; one of the industrys most highly esteemed charity organizations.

Tracey's Areas of Expertise:

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McCormack Media Services | Modern Media Training