How to Be a Sales Training Manager: 9 Steps (with Pictures)

Posted: August 10, 2016 at 12:44 am

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Large organizations often hire sales trainers and sales training managers to educate their sales force. Sales trainers must be gifted educators, who know inspiring ways to communicate new sales tactics or product information. Sales training managers create long-term management plans for hiring, training and improving their sales force. They work closely with sales managers and upper management to reach quotas and constantly improve the company's sales strategy. This is a competitive market, where experience, education, public speaking and confidence are extremely important. Read more to find out how to be a sales training manager.



Obtain 7 or more years of sales and sales training experience. In order to understand the sales process, most managers have to show that they can sell the product. Sales training managers have the extra burden of needing to show they can sell and they can teach - 2 very different disciplines.


Be prepared to travel. Many sales training manager jobs involve creating a training plan and then implementing it in various branches throughout your territory or country. This job is 10 to 90 percent travel based, but occasionally it is done remotely, through telecommuting.



Know the sales training manager lingo. You should be ready to talk about your approach toward quotas, efficiency, retention, competitive advantage, turnover, mentors, sales training funnels, subject matter experts and knowledge transfer. Include these topics in your training plan, or a sample training plan if you are interviewing for a job.


Make sure you have solid references and numbers that point to your success before looking for a job in a new company. You can build references from veteran sales people, sales managers, sales trainers and executive staff. You should also have a "brag sheet" of results that your training methods brought to your past companies.


Market yourself. Consider hiring a graphic designer to create a "brand" or look for a website, business cards, letterhead, portfolios, resumes and more. Any management position requires you to dress in business formal attire and project an air of professionalism, especially as you search for a sales training management job.


Network within the sales community. Sales training management jobs are more rare than sales jobs or sales training jobs, so you have to try to have an advantage over the competition. Use your communication skills to network at your company, at conferences or online.


Use your connections and online job databases to look for jobs as a sales training manager. You may need to look in a number of emerging markets, such as healthcare, green services and information technology (IT), in order to find more job opportunities.

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How to Be a Sales Training Manager: 9 Steps (with Pictures)

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August 10th, 2016 at 12:44 am

Posted in Sales Training