Stay at home and help Flatten The Curve’ – ETBrandEquity.com

Posted: May 28, 2020 at 7:43 am


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Never has the world been more united than in our fight against covid19.We keep seeing 'Flatten The Curve' messages all around us. But not many of us understand whats flattening the curve. Or even if we do, we tend to forget or forget its importance. To drive communication on flattening the curve, FCB Ulka came up with graph representations that drive this message.

The graphs by FCB Ulka show people staying at home, so that they contribute to Flatten The Curve.

According to the data, reducing human-to-human contact by 75% can take the predicted number of cases of COVID-19 needing hospital care below the line of available hospital beds at any given time. Measures like staying at home is the best possible way to flatten the curve.

Swati Bhattacharya, chief creative officer, FCB Ulka, said, I am really proud that UNAIDS took this piece of work and shared it all over Europe. Never has the world been more united than in our fight against covid19."

The agency added that FCB Ulka found support in UNAIDS Geneva, which released the campaign as static posts on the big Easter weekend when people had plans to step out of their homes. FCB made the static posts into a digital film with fuel content, that offered content creation solutions in an end-to-end format, it added.

Mahesh Mahalingam, director, communications and global advocacy, UNAIDS, said, Flatten the curve was an attempt to make an epidemiological concept understood in practical ways by the public. We wanted to make staying at home less stressful and more fun at a time when COVID-19 was spreading across the world. FCB Ulka helped us in bringing home the message of staying home in a witty yet factual fashion.

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Stay at home and help Flatten The Curve' - ETBrandEquity.com

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May 28th, 2020 at 7:43 am