Conscious Media Movement CE Explorers Lounge

Posted: February 3, 2019 at 10:41 am

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In October of 2016, we raised $76,000 to help kickstart our new conscious news platform. With this platform we hoped to have a daily recap, a lot more investigative journalism and do regular video stories. We wanted to fill a missing gap in the way quality news was told from a truth and conscious perspective.

The money raised was a big help in getting things started, however by Dec of the same year, we saw a 35% reach cut on Facebook, essentially meaning a 35% cut to our revenue.

By June 2017, we saw another 20% cut, and by Dec 2017, another 30%.

This meant that while we had some kickstart money to begin a large project, we also lost most of our momentum and steam from our reach and other revenue sources, and eventually had to slow things down on the project. In 2017 we posted a loss of over $250,000 as a result of revenue cuts by Facebook.

So we re-focused and began building new ways of generating revenue to get ourselves to a point where we could thrive. However, more reach cuts came in 2018.

It wasnt until July 2018 when we started putting up monthly numbers where we were no longer losing money. As of Novemeber, 2018, we have not been able to expand much beyond this and are currently not fully sustaining.

We have plans with our new CETV platform to generate revenue, but because we opted not to generate any kickstart funding because of what happened in the past, it has been a grind.

As of Dec 26th, 2018, we have launched CETV and hope to get our company on track by mid 2019 and then bring our news station project back into the picture.

A big part of why we are doing this CMM campaign is to get consistent and secure revenue so we can do our work.

Conscious Media Movement CE Explorers Lounge

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February 3rd, 2019 at 10:41 am