Uber Eats has launched a UK-wide integrated brand campaign starring comedian Guz Khan, a charismatic courier who delivers the goods alongside a side dish of unprompted positivity.

The first brand campaign to be undertaken for the food delivery platform by Mother London, it will debut on TV screens before running across OOH, social media and digital.

Within the campaign, Khan immortalises the Bring It philosophy by imparting his own brand of wisdom on his pickup and delivery rounds, making sure that customers know that they are bringing it in their way too.

In a statement, Uber Eats explained: Everybody in life is bringing it, one way or another. Whether youre working hard, finding time to hang with pals, or just doing some washing, youre all definitely bringing it. Follow this guy round the UK as he delivers food and vibes, as well as some compliments about how amazing you all are.

The humorous approach is used as a hook to showcase the range of restaurant partners on the platform.

Previous Uber Eats campaigns have focussed on 'man of delivery' Randy Watkins.

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'Bring It': Uber Eats and Guz Khan serve up some motivation in first ads from Mother - The Drum