ALBANY, N.Y.--(BUSINESS WIRE)--

Momentive Performance Materials Inc., a leading global provider of silicones and advanced materials, focused on some of the fastest growing trends in personal care products with new additive technology exhibited at NYSCC Suppliers Day in Edison, New Jersey, May 15-16. These trends include enhanced color protection, as more and more consumers with different hair types are coloring their hair; advanced thermal protection, as the popularity of thermal hair styling continues to grow; more effective sun protection, with continued consumer concern over the harmful effects of ultraviolet light; and improved sustainability, with increasing consumer interest in products that have minimized or eliminated the use of such ingredients as parabens and ethylene oxide.

Momentives celebrated history of innovation in personal care technology traces back more than 25 years with the introduction of the first commercialized silicone for 2-in-1 shampoo and conditioner in 1986. Since then, the company has helped many of the personal care industrys leading brands bring competitively differentiated products to market that address key consumer preferences in hair care, sun care, skin care and color cosmetics.

Over the years, the science behind feeling beautiful has grown increasingly complex, as the range of benefits offered to consumers has become more diversified and personal care products themselves becoming more versatile or more specialized, said David Cohon, Global Marketing Director, Personal Care, Momentive Performance Materials. At Momentive, our job is to help our customers continually create and feed consumer demand by providing additives that help their formulations do more. Its hard for consumers to see, but theres a lot of science that goes into helping them look and feel their best. And because these are consumer products, formulators want to work with companies they can trust companies, such as Momentive, that have been in the business for years and have the global bandwidth to develop and deliver products anywhere they are needed.

Recent product introductions that offer some of the most sought-after product performance and processing benefits are highlighted below. To download a copy of Momentives personal care brochure, please click here for Silicone Specialties for Personal Care.

For more information about Momentives solutions for the personal care industry, please call 800.295.2392 in North America (+1 614 986 2495 everywhere else), email 4information@momentive.com or visit http://www.momentive.com.

About Momentive Performance Materials Inc.

Momentive Performance Materials Inc. is a global leader in silicones and advanced materials, with a 70+ year heritage of being first to market with performance applications for major industries that support and improve everyday life. The company delivers science-based solutions, by linking custom technology platforms to opportunities for customers. Momentive Performance Materials Inc. is an indirect wholly-owned subsidiary of Momentive Performance Materials Holdings LLC. Additional information is available at http://www.momentive.com.

About Momentive

Momentive Performance Materials Holdings LLC is the ultimate parent company of Momentive Performance Materials Inc. and Momentive Specialty Chemicals Inc. (collectively, Momentive). Momentive is a global leader in specialty chemicals and materials, with a broad range of advanced specialty products that help industrial and consumer companies support and improve everyday life. The company uses its technology portfolio to deliver tailored solutions to meet the diverse needs of its customers around the world. Momentive was formed in October 2010 through the combination of entities that indirectly owned Momentive Performance Materials Inc. and Hexion Specialty Chemicals Inc. The capital structures and legal entity structures of both Momentive Performance Materials Inc. and Momentive Specialty Chemicals Inc. (formerly known as Hexion Specialty Chemicals, Inc.), and their respective subsidiaries and direct parent companies, remain separate. Momentive Performance Materials Inc. and Momentive Specialty Chemicals Inc. file separate financial and other reports with the Securities and Exchange Commission. Momentive is controlled by investment funds affiliated with Apollo Global Management, LLC. Additional information about Momentive and its products is available at http://www.momentive.com.

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New Technology from Momentive Performance Materials Focuses On Fastest Growing Trends in Personal Care Products