New AMD E-Series APUs Set the High Bar for Essential Notebook Battery Life

Posted: June 6, 2012 at 11:15 am

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TAIPEI, TAIWAN--(Marketwire -06/05/12)- -- COMPUTEX TAIPEI -- AMD (AMD) today announced the launch of its latest AMD E-Series Accelerated Processing Unit (APU) platform. Designed for essential notebook and desktop personal computers which meet basic performance needs at accessible price points, the 2012 AMD E-Series APU enables long battery life and a best-in-class entertainment and media experience, while striking a balance between energy efficiency and unique innovations for brilliant high definition (HD) entertainment.

"In 2011, we showed the industry you could get discrete-level GPU power in a notebook without added power consumption or cost, resulting in the most successful notebook platform in AMD's history," said Chris Cloran, corporate vice president and general manager, AMD Client Business Unit. "Today we raise the bar even higher with our latest APU offering. Our 2012 AMD E-Series APU gives consumers a visually superior choice for everyday performance with the latest graphics technology and nearly three hours more battery life than the competition."

Formerly codenamed "Brazos 2.0," the 2012 AMD E-Series APU is the feature-rich update to the most successful AMD notebook processor platform ever. Unique benefits of the new platform include:

Accelerated Experience Thanks to the compute capabilities in AMD Radeon HD graphics, major Web browsers such as Internet Explorer 9, Mozilla Firefox and Google Chrome offer an accelerated Web experience on the new AMD E-Series APUs. AMD has collaborated with Microsoft to optimize the new AMD E-Series APUs for key features in Microsoft Windows 8 to help improve the overall experience. Optimizations for HTML5 and full support for the new Metro user interface will help accelerate new Metro-based apps developed for Microsoft's newest operating system.

Availability and Technical DetailsAMD expects global OEMs such as Acer, Asus, HP, Lenovo, Samsung, Sony and Toshiba to offer AMD E-Series APU-based systems.

Developer Community EngagementFor developers who want to engage in the industry's move toward heterogeneous computing and GPU compute, the upcoming AMD Fusion12 Developer Summit will offer them a unique opportunity to enhance their knowledge base. More information on AFDS 12 can be found here.

Supporting Resources

About AMD AMD (AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit

AMD, the AMD Arrow logo, Radeon and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

(1) Based on testing performed by AMD Performance Labs. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing shows a calculated battery life for the AMD E1-1200 in a Windows idle state to reach 674 minutes. Test configuration: "Renmore" Reference Design with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit, 62.5 Whr battery pack. BR-I27

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New AMD E-Series APUs Set the High Bar for Essential Notebook Battery Life

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June 6th, 2012 at 11:15 am