Up Close: In Conversation with NYDJ’s Angelique Bohbot – Sourcing Journal

Posted: June 1, 2020 at 6:42 am


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May 29, 2020 6:00AM ET

Up Close is Sourcing Journals regular check-in with industry executives to get their take on topics ranging from personal style to their companys latest moves. In this Q&A, Angelique Bohbot, creative director for denim label NYDJ, discusses the era that speaks to her the most and why the next generation makes her hopeful for the future.

Angelique Bohbot, creative director at NYDJ

Name: Angelique Bohbot

Title: creative director

Company: NYDJ

Which industry, besides fashion, has the best handle on the supply chain?

The food industry has had a great handle on the supply chain. The food industry has grown the most across all channels and in partnerships. Anything at any time is at the tips of your fingers.

Do you consider yourself a typical consumer?

Yes, I stay on top of all the new fashion trends in the marketplace and online.

As a consumer, what does it take to win your loyalty?

As a consumer, it takes consistency, quality and a brand that is able to evolve organically over time.

Whats your typical work or weekend uniform?

Classic: jeans and a T-shirt.

Which fashion era is your favorite?

1950s.

Whos your style icon?

Coco Chanel and Yves Saint Laurent.

Whats the best decision your company has made in the last year?

The opportunity to refresh the look of the brand.

How would you describe your corporate culture?

The company culture at NYDJ has a strong sense of female empowerment.

What should be the apparel industrys top priority now?

The apparel industry needs to focus on the impact it is having on the environment and how the industry as a whole can make positive changes.

What keeps you up at night?

Pretty much nothing, except days I have deadlines.

What makes you most optimistic?

My kids. I believe the new generations are thoughtful and are doing more to take care of the planet. That keeps me optimistic and hopeful.

Tell us about your companys latest product introduction:

Im excited about our new Summer collection that will be launching shortly. Its bright, fun, and we have some great imagery that really brings the products to life. Its something to look forward towhich is what we all need right about now!

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Up Close: In Conversation with NYDJ's Angelique Bohbot - Sourcing Journal

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June 1st, 2020 at 6:42 am