As I was watching the investor showShark Tankon TV the other night, I was struck by how quickly and how extensively the Sharks focused on the background andcharacterof the entrepreneurs, compared withthe time spent evaluating their products.

I realized it was consistent with my own view as a formerangel investor, that investors invest in you, more than your solution.

For example, if you as an entrepreneur come across as shifty and arrogant, most of the people you need to deal with in business, including investors, suppliers, and customers, will run the other way.

The attributes you need to demonstrate in every meeting, and live on a daily basis, are ones illustrating your strength of character.These can be honed over time, and can't be easily faked.

Based on my own years of experience in big business, startups, and the investor community, here are the key habits and traits that each of us needs to continually improve to be perceived by peers and others as leaders and innovators in business here and around the world:

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10 personality traits that investors look for before deciding to work with an entrepreneur - Business Insider - Business Insider