This 24-Year-Old Makes $750K Teaching Women How To Make Money On Instagram – Forbes

Posted: February 22, 2020 at 8:46 pm


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Karrie Brady makes $750K annually teaching women how to monetize their knowledge base.

The business of the future is right at our fingertips.

If you follow anyone with a substantial fanbase, youre probably already familiar with the typical approaches most take to monetize influence: brand deals, endorsements, and sponsored content.

Karrie Brady, a 24-year-old business coach and sales expert, has a different idea.

Brady, whose business is currently bringing in $750K annually, teaches women how to become coaches, educators, and authorities within their respective fields. In doing so, she shows them how to turn their expertise into something that can help others and build their income, too.

The opportunities to capitalize on this, she believes, are limitless.

After leaving school for biomedical engineering, Brady returned home to take care of her her father following an accident. Needing a way to make money but remain remote, she began her business as a fitness and health coach at just 19-years-old. Her selling power became something of notoriety, and soon influencers were hiring her to sell their own products.

Today, Bradys own clients utilize her expertise through one of the following:

She explains that the entirety of her income is either generated from one of those modules, or in-person speaking events.

Brady believes that women from all walks of life have the power and potential to monetize their skillsets in a similar way. There are probably 40 different ways that people can get into online education. There's coaching, they can create courses or memberships, e-books are so common, too, she explains. There are so many opportunities. A gardener could be an educator. You could create a course or book called How To Take Care Of The 10 Most Popular Houseplants.

Any skillset can be turned into education, Karrie Brady says.

To date, some of Bradys biggest successes include one woman who, in her first year of coaching, grossed $220K and saved $120K of it. Another was a photographer who transitioned to coaching and earned an additional $75K in her first year.

However, its not just about learning how to package your knowledge into a course, book, or coaching program. Its first about learning how to position, market and brand yourself to draw in potential clients in the first place.

I think what people need to realize is that in today's day-in-age, they want to buy from someone they are connected to. They want to be able to stand behind the brand, Brady shares. When you're positing yourself as an authority and building up a social media presence, you are humanizing your business. It allows people to feel more invested in you and it allows people to stand behind your brand in more ways than just the product.

To do this, Brady helps her clients with everything from the magic formula to writing an Instagram bio, which photos are more appealing (she argues that straight-on is most inviting, second best is when your head is turned toward the follow button, as sort of a subliminal nod). She also coaches on making all content SEO-optimized, how to do your captions the correct way, or how to nail the exact verbiage that would appeal to a potential client.

There are three people youre selling to, Brady explains. The person who doesn't even know that their problem exists; the person who knows the problem but not the solution; and the person who knows the problem and the solution. The last one is who you are positing the offer to. According to Brady, its essential to get into the headspace of each. Over time, youre nurturing them to become clients.

Aside from tech glitches and poor branding, Brady shares that the biggest obstacle she sees women facing is the dreaded imposter syndrome. Its an issue, she says, that requires a lot of work to overcome. People feel like they are not enough, they are not ready. If you're ready, you've waited too long. There's so much power that you have. You only need to be two steps ahead of someone to effectively coach them.

Any skillset can be turned into education, Brady says.

There are billions of people in the world, and I can think out of the top off my head there are probably 10 people in their current audience that would love to learn from you.

Continued here:
This 24-Year-Old Makes $750K Teaching Women How To Make Money On Instagram - Forbes

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February 22nd, 2020 at 8:46 pm

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