QuinStreet Expands Education Operations to Serve Brazilian Market

Posted: May 22, 2012 at 2:13 pm

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FOSTER CITY, Calif., May 21, 2012 (GLOBE NEWSWIRE) -- QuinStreet, Inc. (Nasdaq:QNST - News), a leader in vertical marketing and media online, has opened operations in Sao Paulo, Brazil to serve education clients. This move recognizes the size and importance of the Brazilian education market, as well as rapidly growing consumer demand for higher education information online.

QuinStreet brings over twelve years of experience and leadership in online marketing and media for education to Brazil, and is committed to developing the Internet as an effective, vital channel for prospective students and education marketers. QuinStreet provides Brazilian education clients with a superior online qualified inquiry generation service across a portfolio of high-quality media properties. QuinStreet's Brazilian-owned and operated media portfolio includes MundoVestibular.com.br, GuiadaCarreira.com.br and PasseiWeb.com, and the company partners with a growing network of publishers. In addition, QuinStreet staff handle pay-per-click (PPC) marketing, email marketing and social media marketing for local clients.

"QuinStreet now operates a leading education media portfolio in Brazil," says Pedro Yue, Director of Brazilian operations for QuinStreet. "We help our clients by developing online marketing channels that yield results, and we are able to measure and optimize them over time -- which has been the biggest value-add for most clients."

QuinStreet websites currently reach between 3 and 5 million Brazilian readers monthly. These media properties engage potential students by providing detailed information about campus and distance degree programs, application processes, entrance exams, and career paths.

"Brazil's post-secondary education is going through a unique period of growth and quality improvement, driven by an escalation in student demand and industry consolidation," says Ryon Braga, president of Hoper Educacao. "With increasingly professional management and competitiveness, Brazilian universities have discovered that performance marketing's efficiency is far superior to that of traditional advertising strategies used in student acquisition."

Brazil is an exciting market for QuinStreet. There is unprecedented demand for consumer information about higher education, with the opportunity for continued strong growth. Education is a $15 billion industry in Brazil with approximately $500 million spent annually on marketing. The country has more than 2,000 private colleges and schools. Internet penetration in Brazil is estimated to be 40 percent of the population, roughly half the U.S. rate. Moreover, Brazil has one of the fastest-growing economies in the world and a population of nearly 200 million people.

"The education market in Brazil shares many of the same characteristics as the U.S. market of ten years ago," says Doug Valenti, QuinStreet's CEO. "There is clear potential for significant growth over the long term. We are excited to be working with clients at this early stage to dramatically expand their marketing reach."

"When performance marketing occupies a featured spot in Brazilian universities' strategies, QuinStreet will certainly lead this movement, bringing its U.S. experience with effective processes and tools and generating better cost/benefit results relative to local players," says Braga. "In a short time, QuinStreet may become the brand of reference and a synonym for high-performance marketing in the Brazilian education industry."

QuinStreet is currently serving a broad base of schools in Brazil, including the two largest institutions: Anhanguera, with 445,000 students, and Kroton, with over 320,000 students. QuinStreet will continue to focus on expanding its client base and building its media presence in Brazil.

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QuinStreet Expands Education Operations to Serve Brazilian Market

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