The Klarna Clothes Love All campaign will make you rethink your wardrobe – British GQ

Posted: October 19, 2020 at 3:57 am


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The way Klarna works is simple. The Swedish bank allows customers to buy items from chosen websites and pay either at the end of the month or in instalments. For our purposes, however, we like to think of it as the ultimate fashion purchase enabler.

Klarna is available to use at more than 200,000 merchants in 17 countries and for winter 2020 during this most tumultuous year it's decided to put its global presence to good use with a campaign that encourages shoppers to embrace inclusivity through clothes.

Fashion, in our opinion, is one of the ultimate modes of communicating character but the truth is that it's our behaviour, rather than our garments, that truly define who we are. With this ethos in mind, Klarna has launched a campaign to tackle discrimination both within and without the fashion industry, by launching the Clothes Love All campaign.

A celebration of the unmitigated joy and inclusivity clothes have the power to bring, Klarna along with stylist and inclusivity ambassador Tan France is encouraging consumers to rethink the rules of fashion.

A long time advocate for inclusivity, France told us: Im never massively concerned about what somebody is wearing, as long as it makes them feel really good about themselves." It's this positive mental attitude that makes France such an excellent advocate for the campaign.

Im excited to be partnering with Klarna on its new campaign. The philosophy is incredibly important, as diversity in fashion should not be a deterrent for shoppers. It should instead make the majority feel more included. The fashion industry has a long way to go so that diversity isnt just about lip service, so I love that Klarna is using its platform to amplify these important messages.

In short, it's time to forget the rules you think you know, because skirts are just for women doesnt quite cut it in 2020. Shake things up and remember if it makes you feel good, wear it.

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The Klarna Clothes Love All campaign will make you rethink your wardrobe - British GQ

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October 19th, 2020 at 3:57 am

Posted in Mental Attitude