Proactive Partners Announces Company Name Change to Midtown Health

Posted: May 15, 2012 at 9:15 pm

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A leader in the fitness center management industry, Proactive Partners today announced that it has changed its company name to Midtown Health. The goal of the new name is to align more closely with its sister division, Midtown Athletic Clubs, which owns and operates 10 upscale tennis and fitness facilities throughout the United States and Canada.

Our new company name reflects Midtowns position as the industrys leading provider of fitness center management and wellness solutions, said Debra Siena, President of Midtown Health. Were in the business of health: delivering health to our clients bottom lines and to their employees, patients and club members.

Siena notes that the name change will align Midtown Health more closely with its Midtown Athletic Club brand, thus making it the industrys only fitness management partner with extensive central services support and owned athletic clubs across North America.

Midtown Health has over 40 years of successful fitness center management experience, partnering with renowned hospital and health systems such as Mercy Health Partners and Henry Ford Health System as well as blue chip corporate clients including CDW, Sears Holdings, Kraft, McDonalds Corporation.

In addition to the name change, Midtown Health has recently entered into a new partnership with Astellas North America to provide management services for The Well Fitness Center, scheduled to open on July 1 in Northbrook, IL.

Along with the name change, a new logo and website ( will also be unveiled, as will the tagline Healthy Results to personify what Midtown Health delivers to its clientele.

About Midtown Health

Midtown Health is a leader in customized fitness center management and employee wellness solutions that deliver healthy results. Since 1969, the company has specialized in the design, takeover, and management of fitness centers ranging from 1,500 to 150,000 sq. ft. Midtown Healths track record is unprecedented in the longevity of their partnerships with renowned teaching hospitals, blue chip corporate clients and prestigious developers. Midtown Health also provides nationwide health and wellbeing initiatives for companies without on-site fitness centers. Delivered through the web, via the phone and in offices across the country, Midtown Health provides a total wellness solution to enhance employee health and productivity. For more information, call (773) 463-1234 or visit

About Midtown Athletic Clubs

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Proactive Partners Announces Company Name Change to Midtown Health

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May 15th, 2012 at 9:15 pm

Posted in Health and Fitness