The Apple Watch was unveiled Wednesday 11 September Fashion label Opening Ceremony have also launched a 'smart' bracelet The MICA bracelet will act as a notification device It was unveiled at the SS15 show at New York Fashion Week this week

By Martha Cliff for MailOnline and Deni Kirkova for MailOnline

Published: 06:56 EST, 11 September 2014 | Updated: 13:32 EST, 11 September 2014

Tuesday saw the unveiling of the latest in technological must-haves: the Apple Watch, a gadget targeted at the style conscious as well as the tech-savvy.

Wearable tech is one of the biggest buzz terms in the fashion industry right now as firms rush to invest in reserach and developement that will keep them ahead of the curve.

Early adopters of the techy trend include Rebecca Minkoff with her 'notification' bracelets and Tory Burch's designer excercise tracking bangle.

And now Opening Ceremony are the latest to unveil their stylish digital device.

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Opening Ceremony have collaborated with Intel to create the MICA smart bracelet

The American fashion brand unveiled their smart bracelet as part of their SS15 show on 7th September at New York Fashion Week.

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Opening Ceremony launches bracelet that syncs with your smart phone