Confidence is more important than competence.

That's what the entrepreneur on stage said at an event I attended recently. People were shocked, but lots of heads were nodding, including mine. I couldnt help but agree. Because the benefits of confidence truly are unlimited.

Why? Because confidence spurs action. It fuels decision-making. It gets you up off the couch and out into the world. Competence is wonderful, but it wont do any of those things for you. And heyif you can have both, youre unstoppable.

After years working as a confidence coach, heres what I know for sure about being self-assured:

Confidence is something you decide to have. Need help? Ive got you. I officially give you permission right here, right now, to be the most confident person you know! (You're welcome.)

The most successful, happy people are not born the most wealthy, beautiful, or talented. They just believe in themselves, and they go for what they want. But they built their self-belief firstand on purpose. Im sure as hell one of those people, and I became one consciously and willingly. Whats the alternative? Uh, no, thank you.

Zig Ziglar said, Showering doesnt last; thats why you do it daily. I consume inspirational material every damn day. If I miss a day, I notice itI can feel it in my physical and emotional energy. I listen to podcasts. I read books and motivational blogs. External inspiration feeds internal inspiration. I dont know how anyone lives without it.

Its way too easy to forget how far you've come and what you've done well in your life. In his best-selling book The Success Principles, author Jack Canfield discusses how transforming your opinion of yourself begins with a reflection on your wins.

Heres how:

In coaching, we learn about the confidence-competence loop. This means that when you take action and you prove you can do something, however small, you feel more confident taking the next step. This, in turn, makes you more competent. Its a gorgeous cycle!

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I Help People Build Confidence for a LivingHere's What I Know for Sure About My Own - Greatist