Three ways the Yoga industry can thrive in our Covid-19 world – Stuff.co.nz
Posted: January 5, 2021 at 3:50 am
Unknown/Supplied
There are three key things yoga studios can do to keep their doors open and connect with their communities during these challenging times.
OPINION: The global yoga industry is facing tough times as Covid-19 takes its toll. When people need yoga more than ever, famed yoga studios around the world are shutting their doors, as the pandemic and restrictions take their toll on thousands of businesses.
In New Zealand, were relatively fortunate, as we experience an almost back-to-normal life.
However, the hundreds of yoga studios around New Zealand are struggling to bounce back, particularly in Auckland, which has had to contend with two lockdowns.
Growth hasnt recovered from the first Level 2 restrictions, and communities havent come back to their mats in-studio, preferring to continue to practice from the safety of their home.
READ MORE: * Four reasons to plan a Bali wellness break * Strong demand driving up asking prices around NZ, says Trade Me * If the hotel gym is to survive, it needs to get fitter
What does this mean for our yoga industry?
Long-term, whats happening overseas will impact us for many years to come.
Teacher trainers are unable to travel and teach budding yoga instructors, and we risk losing businesses unless we collectively adapt and remain agile.
2020 has turned our lives upside down.
People are wary of others and being in enclosed spaces with strangers, particularly our elderly.
Our work patterns have changed, disrupting routines.
Covid-19 burnout and fatigue mean we arent looking after ourselves as well as we could and turning up on the mat means confronting whats really going on.
Online yoga classes were some of the most popular workouts during Lockdown, but how do we encourage people back to mat in-class to save our studios?
There are three key things yoga studios can do to keep their doors open and connect with their communities during these challenging times.
Adding additional income streams to your business will help you get through Covid-19 until in-studio numbers return to normal. Dont put (or keep) your eggs in one basket!
Demand for online classes wont reduce anytime soon, so if you havent explored online classes now is the time.
Consider other ways you can connect with your yogis - do you offer retreats? Can you go niche - focus on pregnancy yoga, injury/rehabilitation or working with seniors? Perhaps explore yoga for medicine. Offer your community more reasons to engage with you.
Unknown/Supplied
enSoul yoga classes.
The beautiful thing about yoga communities is the strength we gain from helping each other. Talk to your students - ask them for their feedback and how theyre feeling. Are there any classes they want to take that you dont currently offer?
Is there anything you can do to help them return to the mat? Can they spread the word for you? The one thing weve learnt this year is that were all in this together, tap into your client base for help, theyre your biggest fans.
In the early days of Covid-19, we would stay online after our yoga classes to connect with our students, which was crucial, especially for people living on their own.
Communication is everything - especially in the fast-moving world of 2020. Reassure your students youve got the safety and wellness procedures down, that their yoga studio is still here for them and is still the same. Talk about the benefits yoga has in helping them deal with the burnout and stress of 2020, to encourage them back to class.
As yoga teachers, we have a responsibility to help our communities cope with the ongoing impacts of the global pandemic.
The mental health impacts of Covid-19 cant be underestimated - and will continue to be felt for some time.
Yoga teachers, and studios, will play a crucial role in rebuilding connectedness, so lets do all we can to support and help each other succeed.
Established in 2015, Ensoul is a yoga and wellness studio based on the Kpiti Coast. Offering online and in-studio classes, it is led by Shannon Jeffries and Tamihana Paurini. Leading a yoga and wellness revolution, they share the power of yoga to strengthen, heal and promote overall wellness in a safe and supportive environment, creating a community of like-minded people, and life-long habits. You can find out more and join at http://www.ensoul.co.nz.
Stuff
See the original post:
Three ways the Yoga industry can thrive in our Covid-19 world - Stuff.co.nz
- Black Swan Yoga Houston Black Swan Yoga - January 27th, 2021
- Best laptop deals: Save on Lenovo Yoga 2-in-1s, Samsung Galaxy Flex and Ion and more - CNET - January 27th, 2021
- Eye yoga: the trend that promises to help you focus and destress - harpersbazaar.com - January 27th, 2021
- Yoga, beer and coffee: A good fit at yoga class in Virginia - WUSA9.com - January 27th, 2021
- National yoga chain plants its flag at the Regency mall with plans to expand - RichmondBizSense - January 27th, 2021
- Face Yoga Announces the Release of its New App - Yahoo Finance - January 27th, 2021
- Pacifica Beach Yoga owner issues another threat, this time directed at San Mateo official - SFGate - January 27th, 2021
- 7 science-backed physical and mental health benefits of yoga - Insider - INSIDER - January 27th, 2021
- Face Yoga is Set to Become the Ultimate Home Beauty Routine - Yahoo Finance - January 27th, 2021
- Celebrity Yoga Instructor Desi Bartlett and Best Selling Author and Doula Lori Bregman Team Up to Support Pregnant Mamas During COVID-19 with Their... - January 27th, 2021
- Unboxing and first hands-on with the Lenovo ThinkPad C13 Yoga Chromebook [VIDEO] - Chrome Unboxed - January 27th, 2021
- Ice Yoga: The Ultimate In Mind Over (Frozen) Matter - CBS Minnesota - January 27th, 2021
- West Omaha gym combines spinning, strength training and yoga - Omaha World-Herald - January 27th, 2021
- Yoga Fixed My Back - Here's How - Teton Gravity Research - January 27th, 2021
- Vino Vinyasa Offers Afternoon Of Wine And Yoga In Austin - Patch.com - January 27th, 2021
- Kylie Jenner hit the gym in a pair of booty shorts from this celeb-approved brand - Yahoo Sports - January 27th, 2021
- Yoga HIIT Is the Best Way To Get Your Daily Dose of Strength Training, Stretching, and Cardio at the Same Time - Well+Good - January 27th, 2021
- Cheap laptop deals: over $900 off Lenovo's ThinkPad L390 Yoga 2-in-1 laptop - T3 - January 27th, 2021
- Yoga Has a Diversity ProblemBlack-Owned Studios Are Changing That - Glamour - January 5th, 2021
- Malaika Arora nails this balancing yoga pose; heres how you can do it too - The Indian Express - January 5th, 2021
- Did 2020 mark the demise of yoga in America? - Salon - January 5th, 2021
- The Art of Yoga - outsmartmagazine.com - January 5th, 2021
- I practiced yoga every day for a month, and I learned a valuable lesson about listening to my body - Insider - INSIDER - January 5th, 2021
- Malaika Arora kickstarts New Year workout with Yoga inside pool and we are in awe of her balance - Hindustan Times - January 5th, 2021
- Yoga, Sicily, and wine-tasting among library's offerings in January - The Local Ne.ws - January 5th, 2021
- Love doing yoga? Here are six winter practices to incorporate into your everyday life - The Indian Express - January 5th, 2021
- Yoga- The scientific approach to religion - Daily Excelsior - January 5th, 2021
- Mayo Clinic Q&A: The health benefits of yoga - Reading Eagle - January 5th, 2021
- Yoga Instructor Gives Tips for a Healthy New Year - FOX 21 Online - January 5th, 2021
- 14 New Years Eve Meditation and Yoga Classes You Can Stream Online - Well+Good - January 5th, 2021
- Afro Yoga Allies Is Launched to Support BIPOC - PR Web - January 5th, 2021
- 10 Useful Naturopathy And Yoga Tips For Diabetics in Winters - India.com - January 5th, 2021
- Topeka yoga teacher will start 2021 by offering 21-day meditation series - The Topeka Capital-Journal - January 5th, 2021
- Jessica Alba Swears by Pilates, HIIT, and Hot Yoga for Strong, Sculpted Abs at 39 - Prevention.com - January 5th, 2021
- Astro Yoga Combines Astrology and YogaHeres How To Practice It - Well+Good - January 5th, 2021
- From goat yoga to professional play, these people took risks and found their purpose through passion - Upworthy - January 5th, 2021
- We asked an influencer, yoga teacher, and others how their pandemic pivots went - The Verge - December 17th, 2020
- A FeetUp Trainer To Invest In Yoga and Mental Health At Home - The Daily Beast - December 17th, 2020
- How to ease stress with eye yoga: Celebrity yoga teacher Koya Webb - Insider - INSIDER - December 17th, 2020
- The New You: The many benefits of yoga - WKYC.com - December 17th, 2020
- New Fitness Businesses That Opened in Philadelphia Amid the Pandemic - Philadelphia magazine - December 17th, 2020
- Benefits of embarking on a yoga retreat - Travel Daily News International - December 17th, 2020
- Here's Everything You Need to Know About Yoga Bolsters - Longevity LIVE - December 17th, 2020
- Its never too late to start, says Shilpa Shetty as she aces Sirsasana - The Indian Express - December 17th, 2020
- Topeka yoga instructor to host winter solstice hike - The Topeka Capital-Journal - December 17th, 2020
- Lenovo ThinkPad X13 Yoga Gen 1 review: A compact and flexible business 2-in-1 Review - ZDNet - December 17th, 2020
- 5 Yoga Asanas To Try At Home To Get Rid Of Belly Fat - Femina - December 17th, 2020
- Published Together: A guide to 2021 health goals and supporting local economy from home - Rapid Growth - December 17th, 2020
- We Tried Them: 8 Yoga Mats That Are Actually Worth the Investment - Yahoo Lifestyle - December 17th, 2020
- Changa Bell Explains Why He Created the Black Male Yoga Initiative - menshealth.com - October 27th, 2020
- Twin Cities yoga instructor part of special network for Black men - KARE11.com - October 27th, 2020
- 17 Best Yoga Gifts for the Yoga Lover In Your Life - Self - October 27th, 2020
- New beer-themed yoga class a hit with beginners, says instructor - SooToday - October 27th, 2020
- Where to buy the best yoga pants a k a Gen Z's 'flared leggings' in 2020 - New York Post - October 27th, 2020
- Just breathe - how yoga can help you get through the pandemic - WFMYNews2.com - October 27th, 2020
- Art Exhibit, Meditation, and Yoga in Sag Harbor - East Hampton Star - October 27th, 2020
- Student helps campus restore inner balance with virtual yoga class | Texas A&M University-San Antonio | TAMUSA - The Mesquite - October 27th, 2020
- Studies show how yoga may help boost age-related areas of brain - Atlanta Journal Constitution - October 27th, 2020
- Yoga helps mind and body to become and stay healthy - The Killeen Daily Herald - October 27th, 2020
- Yoga Clothing Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Alo Yoga,... - October 27th, 2020
- 4 expert-recommended yoga poses to relieve shoulder and neck pain - TheHealthSite - October 27th, 2020
- Pilates Yoga Studios Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Pure International, Rainbow Kids Yoga, Shiva... - October 27th, 2020
- The Best Yoga Mat Options for Workouts and Stretches - BobVila.com - October 27th, 2020
- A day in the life of the social media star behind Yoga with Adriene - Telegraph.co.uk - October 27th, 2020
- Yoga and Exercise Mats Market Changing Dynamics Of Competition With Forecast To 2026 - PRnews Leader - October 27th, 2020
- Global Yoga Clothing Market 2020 Industry Key Players, Trends, Sales, Supply, Demand, Analysis & Forecast to 2025 - Aerospace Journal - October 27th, 2020
- Global Fitness and Yoga Mats Market 2020 Trends, Market Share, Industry Size, Opportunities, Analysis and Forecast To 2026 Wall Street Call -... - October 27th, 2020
- My life in sex: the woman who found yoga helped with orgasms - The Guardian - October 27th, 2020
- Global Yoga Apparel Market Expected To Witness The Highest Growth 2027 | Gaiam, Jade, Outdoor Voices, Liforme, Beyond Yoga, La Vie Boheme - The Think... - October 27th, 2020
- The Only 7 Yoga Poses You Need to Build Muscle - LIVESTRONG.COM - October 27th, 2020
- Southbury Happenings: Yoga, Books, Scarecrows and Pumpkins! - HamletHub - October 16th, 2020
- Baba Ramdev's yoga act on elephant draws lawyers' notice, saying it was an act of cruelty to the animal - India Legal - October 16th, 2020
- Feel Good Friday: Support a Local Yoga Business, Buy a Bottle of Wine, and Listen to New Tunes from a Local Musician - southsoundmag.com - October 16th, 2020
- What Is Face Yoga and Does It Work? - Everyday Health - October 16th, 2020
- 'Outdoors, animals, yoga all good things' - The Times - October 16th, 2020
- Benefits of yoga and meditation The Elm - Washington College Elm - October 16th, 2020
- Five meditation and yoga techniques to calm your soul and help you sleep better - The Indian Express - October 16th, 2020
- Yoga Bags Market Size, Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts to 2026 -... - October 16th, 2020
- 10 Best Workout Mats 2020 - Best Yoga and HIIT Mats for Home Gyms - GoodHousekeeping.com - October 16th, 2020
- Finding My Focus in the World of Virtual Yoga - The Connecticut College Voice - October 16th, 2020