Led by the yoga guru, Baba Ramdev, the swadeshi enterprise announced its plans for an online e-commerce platform OrderMe, three days after Prime Minister Narendra gave the vocal for local call. Its set to go live within the next 15 days, as per a Times Now report. Ramdev has thrown his hat into a ring where global e-commerce giants like Amazon and the Walmart-owned Flipkart are fighting the governments equalisation levy which is 2% and Asias richest man Mukesh Ambani has joined hands with Mark Zuckerbergs Facebook, and a clutch of other investors with deep pockets, for the countrywide rollout of JioMart.

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Ramdev has never made a secret of his feelings for international brands like Maggi and Nestle, that he believes Patanjali can easily replace.

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Ramdevs 3,000 crore FMCG brand has been aligned with the swadeshi narrative from the start. However, its toughest fight will be against another homegrown brand, JioMart, as both are targeting mom-n-pop stores. OrderMe will only supply and endorse swadeshi products. It is Patanjalis effort to contribute to our long-standing swadeshi movement by connecting all the local retailers and small shop owners so that those selling swadeshi products can benefit from our platform. They can join the platform and the plan is to deliver their products free of cost, Balkrishna said, according to the report. Advertisement

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Amazon and Walmart's newest competitor in Indian e-commerce is a yoga guru turned entrepreneur with a mass app - Business Insider India