Cavort in delighted bliss, oh, ye healthy eaters! Beyonc has come to your rescue - including here in Philly! With her trainer and biz partner Marco Borges, Bey has just started 22 Days Nutrition, a home-delivery vegan food service. And they deliver to Philly, yo! Meals run between $9 and $15, and they tell us they're pure, good stuff, fresh, never frozen, much like Bey her lovely self. Bey and hub Jay Z went famously vegan for a time in 2013, Instagramming their food, even (but what filters did they use?), and, we guess, it stuck. The biz name refers to Borges' notion that it takes three weeks to start a new habit, which makes the 22d day the, um, well, the first day, um, after. They're at http://www.22daysnutrition.com.

She did it before, and she can do it again, and she can do it again. Take off her clothes, that is. Display her Ponderosa of a bottom, that is. We speak of unreality queen and frequent Internet-buster Kim Kardashian. In Monday's issue of Love magazine, you got you a shot of K-Kard. She's wearing a Prada coat and rather girlish lace socks of some sort. She's also bending over, having a ciggie, and offering her backward bounty to the camera like a landing strip to a NASA lander. In case anyone had forgotten. Or ever could. Or will ever be allowed to. And it has, of course, gone viral.

Speaking of Kardashians and related humans, Bruce Jenner, the jettisoned former hub of actual marketing genius Kris Jenner (the true brains behind the Kardashian empire, and no mistake) . . . well, if he isn't really trying to be a lady . . . then what? He seems to be sporting a lovely, non-Olympic-male-decathlete hairdo. He seems to have had surgical facial reordering. He's . . . different somehow. Now RadarOnline says his mother, Esther Jenner, says she's spoken with him about his ladyward intentions - "we had a very long, long, long talk about it" - and she's proud of him. No, it's not really a confirmation. Jenner is scheduled to talk on TV to Diane Sawyer and "open up" about his transition plans, if any. But not till May!

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Sideshow: Queen Bey kicks off vegan biz