Danone Invests $10 Million in Vegan Creamer Brand – VegNews

Posted: April 26, 2020 at 11:50 pm

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This week, vegan brand Laird Superfood announced that it is closing a $10 million financing round, with funding provided entirely by Danone Manifesto Ventures (DMV)the investment arm of food company Danone. Laird Superfoodwhich was founded by professional surfer and fitness guru Laird Hamiltonproduces coconut milk powder-based vegan creamers enriched with medium chain triglycerides (MCT) oils and marine mineral complex Aquamin. Im so grateful to have such a strong, philosophically aligned partner like DMV on board as we look at developing the next phase of delicious, innovative, plant-based products for all to enjoy, Hamilton said.

DMVs investmentwhich builds on Lairds $32 million funding round led by coworking company WeWork earlier this yearwas made to bolster its portfolio with brands that meet the needs of the modern consumer. Laird Superfood is a powerful brand with a unique story, and we are excited about our ability to seal this partnership, particularly in the current global environment, DMV CEO Laurent Marcel said. We believe it will result in future success with a foundation of mutual trust and shared values.

In 2016, Danone closed a $12.5 billion acquisition of WhiteWave Foodsparent company of vegan brands Silk, So Delicious, Vega, and Alpro. It has since innovated its product portfolio to include additional vegan lines such as Good Plants (part of its Light & Fit brand) and a coconut milk-based version of its popular Oikos yogurt. Last year, Danone opened the largest vegan yogurt production plant in the country, an 180,000-square-foot facility in DuBois, PA.

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Danone Invests $10 Million in Vegan Creamer Brand - VegNews

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April 26th, 2020 at 11:50 pm

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