NEW YORK--(BUSINESS WIRE)--

The Guardian Insurance & Annuity Company, Inc. (GIAC), a wholly-owned subsidiary of The Guardian Life Insurance Company of America (www.Guardianlife.com), today announced the appointment of Roger Rocha to Regional Vice President for Retirement Plan Sales for the Northern Los Angeles region.

In 2012, Guardian Retirement Solutions has expanded its 401(k) sales force by four to a total of 16 to advance growth in the small plan market. Employer-sponsored retirement plans under $5 million represent the fastest growing segment of the market, accounting for approximately 90% of all 401(k) plans.

Rocha, a Retirement Plan Specialist with over 18 years experience, will be responsible for developing Guardian Retirement Solutions defined contribution plan sales in Californias North Los Angeles, Ventura, San Bernardino Bakersfield and San Luis Obispo, and Riverside Counties.

We are delighted to welcome a respected industry veteran of Rogers caliber to the Guardian Retirement Solutions team. Rogers appointment underscores Guardians commitment to be the small plan market provider in the industry. Guardian continues to support the strong demand in this market with highly experienced personnel, enhanced product offerings and access to robust fiduciary support services, said Dale Magner, Vice President, Retirement Product Sales, Guardian Retirement Solutions. Guardian is also responding to the industrys changing regulatory landscape with additional support tools and educational resources that help financial professionals and plan sponsors navigate successfully in the small plan market.

Rocha joins Guardian from John Hancock Retirement Plan Services where he was Regional Vice President for over six years. He previously held senior sales positions with ING Financial Advisers and Great West Life Retirement Plan Services. Rocha is a graduate of California State University in Los Angeles with a BS in Business Administration/Finance. He has earned his Series 7, 63 and California State Life Insurance License.

About Guardian

A mutual insurer founded in 1860, The Guardian Life Insurance Company of America and its subsidiaries are committed to protecting individuals, business owners and their employees with life, long term care insurance, disability income, dental insurance products, and offer 401(k), annuities and other financial products. Guardian operates one of the largest dental networks in the United States, and protects more than six million employees and their families at 115,000 companies. The company has approximately 5,000 employees in the United States and a network of over 3,000 financial representatives in more than 80 agencies nationwide.

For more information about Guardian, please visit: http://www.GuardianLife.com

The Guardian Choice group variable funding agreement and The Guardian Advantage group variable annuity contract are issued by The Guardian Insurance & Annuity Company, Inc. (GIAC), a Delaware corporation whose principal place of business is 7 Hanover Square, New York, NY 10004. GIAC is a wholly owned subsidiary of The Guardian Life Insurance Company of America (Guardian), New York, NY. Guardian does not issue the The Guardian Choice and The Guardian Advantage and does not guarantee the benefits they provide. GIAC is a wholly owned subsidiary of The Guardian Life Insurance Company of America (Guardian), New York, NY.

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Guardian Appoints Industry Veteran to Head Retirement Sales on West Coast