Penn Mutual Partners With Socialware to Set Up Producers for Social Media Success

Posted: May 10, 2012 at 6:13 am

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AUSTIN, TX--(Marketwire -05/09/12)- The Penn Mutual Life Insurance Company announced today that it has partnered with Socialware, the leader in social media compliance and relationship software, to build business through social media. Penn Mutual's HTK Registered Representatives will have the opportunity to access social networks including Facebook, LinkedIn and Twitter to distribute valuable content and build personal relationships with clients and prospects online.

"We are a 165-year-old company that has always been committed to evolving with changes in consumer behavior and providing our producers with the best tools and resources to conduct business," said Rob Bonsall, AVP of Interactive Services for Penn Mutual. "In addition to compliance and social media relationship technology, Socialware provides knowledge, support, education and user groups throughout the process to ensure we approach our social initiatives in a manner that effectively supports our producers."

"Because our clients are communicating through social media, producers need to interact with them there, as well," said Nick Fournaris, Regional Director for Penn Mutual's Southeastern Region. "Personal relationships are important in our industry, and the bottom line is I am glad that Penn Mutual is supporting us in our efforts to do business when and how our clients expect."

Penn Mutual has implemented Socialware software, which is built on the industry leading compliance platform and enables efficient creation and management of a social media presence, distributing valuable content and measuring business results. The two companies also work together on cobranded education and outreach to producers, encouraging them to embrace social media efforts and take advantage of everything Penn Mutual provides to ensure a positive outcome.

"Penn Mutual is a great example of a company that is taking all the right steps to set up their producers for success with social business," said Chad Bockius, CEO of Socialware. "Through our joint efforts, there is peace of mind with the compliance technology in place and the Penn Mutual teams are receiving all the tools necessary to drive business and create an individual presence in their markets."

To join the conversation on social business topics, visit the SocialTurns community For more insight and commentary on the effective and compliant use of social networks, please visit

About The Penn Mutual Life Insurance CompanySince 1847, Penn Mutual has been driven by our noble purpose to create a world of possibilities. At the heart of this purpose is the belief that life insurance is the most protective, responsible and rewarding action a person can take, and is central to a sound financial plan. The company is committed to helping families unlock life's possibilities through life insurance and annuity solutions. This is accomplished through a national network of financial professionals, who help clients make great things possible. Penn Mutual supports its field representatives with brokerage services through Hornor, Townsend & Kent, Inc., Registered Investment Advisor and wholly owned subsidiary. Member FINRA/SIPC. Visit Penn Mutual on the Internet at

About Socialware Based in Austin, Texas, Socialware provides software that allows companies to empower the workforce and employees to identify new and strengthen existing business relationships via social networks. With unmatched expertise drawn from work with more than 125 enterprise customers, Socialware is a trusted social business management partner. Socialware was named an innovative company to watch by leading analyst firm IDC. You can find out more about Socialware at, as well as on Twitter: @Socialware. You can also read their blog:

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Penn Mutual Partners With Socialware to Set Up Producers for Social Media Success

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May 10th, 2012 at 6:13 am

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