Pairing with Google for a snapshot of success

Posted: May 27, 2012 at 6:12 pm

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Matthew 25: Ministries ships food, medical supplies and personal care items to more than 11 million poor people or disaster victims each year from its sprawling facility in Blue Ash.

Now the entire world will get a peek at how thats done.

The nonprofit charity will become the next local operation to have its inner workings featured in Google Business Photos. The new program offers 360-degree visual interior tours that can be found in Google Maps, Google Places and Google Search when customers search for a business.

Alias 360 Photos, a division of downtown commercial photographer Alias Imaging, will begin shooting at Matthew 25: Ministries on Friday. Alias is the first local photographer to become a certified Google Trusted Photographer, debuting with a 360-degree shoot of historic Arnolds Bar & Grill earlier this month.

My first thought was, from a business perspective, this is a gold mine, said Chris Breeden, general manager of Arnolds. We have customers ask about the tub room (featuring an antique bathtub). They can go to our website and virtually walk into the room. They get to tour our restaurant before stepping foot inside.

In February, Breeden approached Alias Imaging, his next-door neighbors on Eighth Street downtown, about becoming a Google Trusted Photographer and making Arnolds the companys first subject.

I knew they would make it happen, Breeden said. The response has been great. Our hits are up on the web site. (The 360-degree tour) went completely viral on Twitter.

Google Business Photos also represents a huge opportunity for Alias Imaging, founded in 2003 by photographers Adam Henry, a former Procter & Gamble employee and mechanical engineering graduate from Purdue University, and John Carrico, an ex-freelance photographer with Frontgate.

Alias had built a robust client base including P&G, Macys, LensCrafters and Kroger when the recession resulted in a 40-percent drop in business. But business is booming ever since Alias completed the three-month process to become a Google Trusted Photographer.

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Pairing with Google for a snapshot of success

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May 27th, 2012 at 6:12 pm

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