Location: New York, New York Function: Marketing & Communications Specialty: Digital Marketing Level: Experienced (Non-Manager) Duration: Full Time Salary Description: competitive

About the Team

Working within a dynamic Global Marketing Team delivering visitors to our hugely successful events across the UK and US (includes NYC Television Week, OTT Distribution Summit, Wonder Women in Streaming, Advanced Advertising and many more across our 12 verticals - Education, Media Tech, Media Entertainment, Photography, Homes and more) this role operates at a fast pace, in the thick of campaign management, strategy and implementation. Working solely on our US based Media Entertainment vertical, this role is hugley instrumental in delivering registration and revenue to our events business.

Job Purpose

The role of Marketing Executive for the Global Events Team in New York, supports the Head of Marketing (HOM) with the key aim to generate high quality delegates and registration revenue for our Media Entertainment events within the B2B portfolio. The role will also strongly support sales to deliver awareness to our key potential sponsorship Clients.

Youll be responsible for working with the HOM to implement 360 degree marketing plans for our events including email campaigns, partnerships, PPC, social media, advertising, print and digital campaigns, sales campaigns and PR.

Experience in developing content and copy is key, with support from editorial teams.

Working with internal stakeholders including sales teams, market leaders and editorial teams to represent and market the event in the best possible way.

Responsible for supporting the HOM to implement and create websites whilst monitoring and reporting via Google Analytics.

Working with an internal Studio to deliver campaign assets for every campaign.

Experience of campaign management and managing a busy schedule is key as you will be working on numerous campaigns simultaneously to hit critical deadlines. Excellent communication skills are also required as you will be liaising with a number of stakeholders and external agencies and partners.

Experience in analytics, recording critical information for each campaign so we can measure against KPIs as well as make recommendations for future campaigns.

Key Responsibilities

Executing marketing campaigns with the support of the HOM, producing high quality, response-driven campaigns

Recording and monitoring key metrics to accurately track success of eachcampaign

Delivery of all creative assets including all campaign artwork for an event

Deliver on-site graphics and work

Making recommendations for future campaigns and measures KPIs

Writing and editing high quality, compelling copy, which is accurate and grammatically correct, making sure that all campaign execution supports the defined value proposition for the brand

Helping develop and maintain all relevant sales communication to our Clients with the aim of driving sponsorship

Developing accurate and timely reports and forecasts

Following and helping implement best practice within the team (US and UK)

Creating and maintaining effective working relationships with internal stakeholders and third-party partners via telephone, written communication and face-to-face meetings, ensuring activity is fully aligned to the needs of the portfolio

Demonstrating industry awareness and audience understanding across defined marketing products and broader portfolio, identifying key competitors, monitoring audience and marketing activity, highlighting changing marketing techniques and identifying opportunities for best practice process improvements and collateral development across Future

Attendance of the events in the US and a flexible working approach is key

What do I need to succeed?

Understanding the principles of marketing, ROI and measurement

Project management and organisation skills and ability to manage simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities

Ability to develop a deep understanding of audience and products

Excellent communication skills verbal and written and a strong track record of creating compelling and effective communications

Copy writing, proof reading skills and attention to details

Strong analytical skills

Exemplary interpersonal skills and team-working

Computer literate with good knowledge of I.T. including Office packages, Word, Excel, PowerPoint, Access and Outlook

Would be useful to have knowledge of Adestra, Selligent and Media View but not essential

Able to utilise CMS to build websites in programs such as Swoogo

What will I get in return?

As well as our standard benefits, we have a number of awesome perks available to our staff including:

Unlimited paid time off (yes you read that right!)

A share in our success- every member of staff receives a profit pool bonus at the end of our financial year

Free food (monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap)

Central office locations with cool open plan working spaces

Free digital magazine subscriptions and access to back copies of our print magazines and bookazines

Discounted gym membership and onsite health & wellbeing (yoga at lunch anyone?!)

Annual Future conference - get together with your colleagues to celebrate success and look forward to what's next

Regular staff socials arranged by our wonderful Employee Community & Culture committees

Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues

Give something back- Future will match your personal charity fundraising efforts up to 300

We are Future

Connectors. Creators. Experience Makers

We have big ambitions to transform media and change peoples lives. Together, we connect people to their passions through the high-quality content we create and the innovative technology we pioneer. Its an incredibly exciting time to join!

Future is the name behind market-leading brands in specialist sectors across technology, gaming & entertainment, music, creative & photography, hobbies, knowledge and home interest.

Were dedicated to creating loyal fans of our brands, and the number is growing all the time. Our global reach is phenomenal with over 250 million consumers across 180 + world-leading brands. Its an incredible privilege to have such a passionate audience base across our websites, magazines, social media and events.

Every kind of talent is celebrated here. We hire for person not for the role, looking for people who share our ambitions to be bold and innovate, making Future a global success story.

Lets do this!

To apply for this role, please submit your CV and a covering letter explaining why this is your dream job!

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Future.

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Future is committed to providing veteran employment opportunities to our service men and women.

Here is the original post:
Marketing Executive (Media Entertainment Events) job with Future Publishing Ltd | 408984 - mediabistro.com