Businesswoman Hafsah Syeed, 20, on her DU’AAA Hijaab success – Bradford Telegraph and Argus

Posted: June 13, 2020 at 11:46 am


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A 20-YEAR-OLD businesswoman who launched a company from her bedroom has told how she wants to give Muslim girls across the country their own "crown".

Hafsah Syeed, who lives in Heaton, launched DU'AAA Ltd back in 2017 after noticing a gap in the market for affordable modest wear.

Having always worn modest clothing, she realised how expensive it was becoming and, at just 17, she expressed dreams of one day owning her own business.

But it was only when she sat down with her parents and explained she wanted to take a gap year that dream, DU'AAA, turned into reality.

Her mother gifted her a sewing machines and she sent off for materials and also packaging from eBay.

Three years on, Hafsah has told of her brand's success and now plans to launch a sports-wear Hijaab collaboration with her high-profile sister Safiyyah Syeed, known more popularly as The Hijabi Boxer.

Hafsah, who says she feels like a "princess" when her Hijaab is on, told the Telegraph & Argus: "In 2017 I was still in sixth form. I thought I needed to do something that would help the community more and bring something into my life which would help other people.

"I sat down with my loved ones and family and asked them 'What do you think I should do?'. One of them said 'You should do Hijabs, you've worn them since you were five'.

"I can bring my personal touch to it, I can bring my unique style.

"I brainstormed a few ideas.

"I'd done a bit of research on how businesses design. I didn't really know much about business. I got materials.

"These days modest clothing has a price tag.

"In Victorian times people looked elegant, they looked modest.

"You can style the Hijaab the way you want. You can style it the most stylish way ever, you can wrap it around in so many different ways.

"My Hijaab is like my crown, you know how every princess has a crown, it's a protector.

"It makes you feel as though nothing can get in the way with you and your relationship with God.

"It signifies such a close relationship with God, I'm following my religion.

"Every time you wear, in our religion, it's the angels of God and they give prayers to us."

Her new 2020 collection has just launched as she carefully sews each label on by hand.

As her brand grows, she has now increased her prices but vows to keep it in the affordable bracket.

She explained: "Since I was younger I've always been wearing modest clothing.

"It is so expensive.

"They put the pricing so high and people are going to buy it as that's the only modest clothing at the time."

Hafsah is currently studying psychology at university and works as a sales assistant at Superdrug on the weekend.

She says she is constantly inspired by the "drive" in Bradford's business community.

"You realise how lucky you are when you're in Bradford," she explained.

"I love they've all got that drive and motivation.

"They're not letting anything stop them."

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Businesswoman Hafsah Syeed, 20, on her DU'AAA Hijaab success - Bradford Telegraph and Argus

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June 13th, 2020 at 11:46 am

Posted in Personal Success