How can business owners use LinkedIn to grow their companies vs. their personal brands?

The following answers are provided by theYoung Entrepreneur Council(YEC), an invite-only nonprofit organization comprised of the world's most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to unemployment and underemployment and provides entrepreneurs with access to tools, mentorship, and resources that support each stage of their businesss development and growth.E-mail your questions about best practices for starting up and/or managing a small businesstosmbs@foxbusiness.com.

No.1: What Do You Recommend? From Logan Lenz of Endagon

Not enough companies take advantage of the recommendation feature on LinkedIn. Plenty of personal brand accounts know about it and ask for endorsements proactively, but the same feature is underutilized for businesses. Send out an email to all of your current clients and ask them to recommend your business to their network. Rarely will you get a rejection; happy clients will gladly do it.

No.2: Tell Me a Story! From Michael Margolis of Get Storied

Company profile pages on LinkedIn are one of the first places that job candidates go when researching your company. Use this space to tell a story of what your company stands for. Let your personality shine and describe key elements of your work culture. What makes your company an exciting place to work? This will go a long way to recruiting top-tier talent.

No.3: Become a Groupie From Elizabeth Saunders of Real Life E

By either participating in existing LinkedIn Groups related to your business area or starting a group that will draw people interested in the topic, you can add value, enhance your brand and potentially draw new customers though Groups. Just be sure that if you're participating in an existing group that you follow their guidelines in terms of permissible business promotion.

No.4: Create Consistency From Ash Kumra of DesiYou

Your personal brand and where you work need to be aligned. Brands are all about people and the people are what make the brands.

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Using LinkedIn to Grow Your Business