If society is to effectively stave off resurgences of Covid-19 infections, masks are not an option but a universal necessity, experts say. (Dan Gaken)

Is wearing a mask in public too much to ask for as Palm Coast and Flagler reopen? Does it infringe on individuals liberties? Masks have now been a significant part of that dialogue as we move to reopening, and how that impacts those numbers, Palm Coast Mayor Milissa Holland says of the next phase in the coronavirus emergency.

The issue took up a long portion of the weekly virtual town hall anchored by Holland on Wednesday. The answer from the experts on the paneltwo physicians, the Flagler Health Departments chief and Palm Coasts fire chiefwas an unequivocal No.(See: How and When to Wear a Mask, and How Not To.

And one physician went as far as proposing that local government should exercise its authority to write ordinances requiring the wearing of masks in certain public places, while a fire chief said shoppers should take matters in their own hand and pressure store owners or managers to institute and enforce mask-wearing rules.

I understand the civil liberties point of view with it for sure, said Dr. Vincent DeGennaro Jr., an epidemiologist, global health specialist and the chief executive officer at Abacus Pharma International in Miami. Hed called in by phone. I think we sacrifice a lot of our civil liberties in many different ways. He cited severe restrictions when flying, vaccine requirements for children in schools, the mandated wearing of seatbelts, prohibitions on drunk driving. Theres a lot of things that would impinge on your civil liberties in the name of public health. So I think theres plenty of legal precedent. I dont think its a slippery slope at all.

The more important point, DeGennaro said of wearing masks, is that it reduces the transmission of the coronavirus. Youre not wearing the mask for yourself. Youre wearing the mask for the people around you, he said. I just took what, three planes and two trains in the last week, and I feel very confident that I dont have anything, because not only was I wearing a mask, but every other single person was wearing a mask. So its really going to drop the transmission rate. And most importantly, if we could come out of our holes, go back to work and restart the economy, and the only sacrifice we had to make is wear a mask and wash our hands, isnt that a trade-off youd make? Id urge that if the county had this authority, to mandate masks in public settings where theres going to be more than two people, be it a store and other things, because its not right that someone who is vulnerable has to risk their life to go shopping because someone else wants to be defiant. You could issue tickets just like you do with seat belts. Like I said, theres plenty of legal precedent for this, and I think if were going to open up, were going to have some form of that.

For now there is no taste among local officials to mandate the wearing of masks in public, and no taste among local law enforcement to enforce such an order, if it were in place. But DeGennaros proposal is not quite radical. On April 20, Connecticut enacted an order requiring all persons age 2 and older to wear masks when using public transportation and taxis, in public places where the six-foot separation cant be maintained, and for customers and employees of essential businesses. Hawaii, Maryland, New Jersey, New York, Pennsylvania and Rhode Island all have similar rules, with variations.

But mask-wearing is becoming emblematic of the shift in the debate over Covid-19from fighting the virus to arguing over freedoms as communities reopen. Its easy for many to plaster slogans like were in this together on their Facebook page, but for some, its harder to translate that to action when it matters.

Protests by fringe groups aside, an overwhelming majority of Americans still favored stay-at-home orders in mid- to-late late April, and a poll this week has 70 percent of Americans wanting President Trump and Vice President Mike Pence wearing masks when they travel. Trump has consistently undermined his public health experts, refusing to wear a mask. Pence rarely does so. Another poll showed that 55 percent of Americans who left their home last week wore masks.

But minorities are using the wearing of masksor the refusal to wear a askas a marker delimiting their personal freedoms and right to take what risks they choose, misconstruing the purpose and science behind the masks.

Dr. Stephen Bickel, the medical director at the Flagler and Volusia health departments, had been a skeptic on mask-wearing in the earlier weeks of the emergency. Like a convert, hes now a pro-mask fanatic, he said Wednesday.

Here are the reasons, he said, framing his answer in his characteristic but accessible language of a science journal abstract: A, if you look at the countries that have been highly successful combatting this, mostly in Asia, theyve adopted near-universal mask wearing. I dont think thats an accident. Secondly, as we look to open up the community, which we know is necessary, theres clearly a risk of this thing surging more, at least expanding to some degree. So we want to pick the least intrusive measures that we can adopt to prevent the spread, and mask wearing is very high on the list. There are models that have been constructed showing that if 60 percent of the people wear masks at any one moment, and the masks are 60 percent effective, that alone is enough to get the R0, which is the spread coefficient, down to 1, which is basically at that point the spread stops multiplying. It just stays level. Then you throw in any other measure and its additives. So it just seems to me, its kind of a slam dunk policy to adopt. You cant force it on people, I understand that. We have our interest in civil liberties. But in terms of just promoting it and people realizing theyre doing this to support their community, to protect their fellow residents, I think its just something that we should embrace as a highly effective, minimally intrusive way to really keep this thing under control, an additive to all the other measures that were going to adopt.

Bob Snyder, the director of the Flagler Health Department, said wearing masks locally should be universal, especially for indoor public settings, like grocery stores, like restaurants, pharmacies. It can be a surgical mask. It can also be a bandana, a scarf, just any cloth material, something, he said. That this is a solid strategy for reducing the transmission of Covid-19.

But local officials know the limitations theyre up againstthe me-first attitude that prevails among certain groups.

The reality of the situation is this, Palm Coast Fire Chief Jerry Forte said. People will do what they want, and everybody believes to a certain urgency what this Covid virus is. So if theres a young individual who is healthy and they feel they dont want to wear a mask, we are not going to force them to [wear] a mask. Theres no way we could do that. The actions of those not wearing a mask may be of little consequence to themselves, but [to] the vulnerable population in the city, its a very big deal.

Those who are most vulnerable are 65 and over, and those who have an underlying condition: 84 percent of Floridas more than 1,800 people killed by the virus are 65 and older.

Shoppers, Forte said, have the ability to go to the proprietor of the store, the store manager, and urge them to change their culture and their behavior, allowing people to come in with a mask on. If we cant push it from a legislative point of view, certainly the people that are going to these stores can urge these changes at the shoppers level.

Wednesdays full Palm Coast Town Hall on Covid-19. The discussion about masks begins around minute 33.

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Mask-Wearing Is Not About Personal Liberty but Communal Health, Palm Coast Town Hall Experts Say - FlaglerLive.com

ROME According to an internal Vatican analysis recently presented to Pope Francis for a meeting with his department heads, declines in revenue due to the coronavirus pandemic will cause the Vaticans annual deficit to balloon somewhere between 30 and 175 percent, depending on which of three scenarios, ranging from best to worst case, is realized.

Under the worst-case scenario, which assumes shortfalls between 50 and 80 percent and only limited success at containing costs, the 2020 deficit would be 146 million Euro, or $158 million. For a sense of scale, the total projected income for the year is $160 million, which means the Vatican would be spending twice as much as it brings in.

As a footnote, something many observers have said for a long time is worth repeating: In the grand scheme of things, $158 million just isnt that much money, especially when you put it in the context of other major Catholic entities. The University of Notre Dame in the States, for example, has an annual budget of $1.3 billion. The fact that such a comparatively modest sum could trigger an existential crisis is one measure of how much the Vaticans financial operation needs aggiornamento, meaning updating.

According to a report in the Roman newspaper Il Messaggero, as an initial response to the shortfalls Pope Francis has been advised to order department heads to cut corners, freeze hiring, and avoid travel and conferences. Such measures wont solve the problem, but they would help slow the bleeding.

A meeting between Pope Francis and Vatican department heads in November 2017. (Credit: Vatican News/CNS.)

Theres little surprising about any of this.

Its often assumed that the Vatican is losing money because its museums and other public attractions are closed, but in reality thats a blow to the Vatican City State rather than the Holy See or the Roman Curia, meaning the Churchs central government. In terms of the Holy See, its main sources of income are investments, which are suffering due to market declines; earnings from real estate holdings, which are down because of market slumps; and contributions from Catholic dioceses, which will be lower as their own resources contract.

Proceeds from the annual Peters Pence collection, which has been delayed until Oct. 4, almost certainly will fall too, in part because people simply have less money to give, and in part because of the funds association with a recent scandal involving a $225 million land deal in London. Technically Peters Pence is not part of the Vaticans balance sheets, though income has been used for years to offset the Vaticans annual deficit.

In fact, the situation may be even worse than the worst case scenario suggests.

Projections in the internal analysis presume just modest drop-offs in the Peters Pence contribution to the Vatican, and only time will tell if thats wishful thinking.

Whats also not addressed is the possible impact of the next review by Moneyval, the Council of Europes anti-money laundering watchdog, scheduled for this spring but delayed. On background, observers say Moneyval was alarmed by the abrupt departure in November of the Vaticans own anti-money laundering guru, Swiss lawyer Ren Brlhart, and should it place the Vatican on a blacklist, the Holy See could be frozen out of international markets or face significantly higher transaction costs.

Ironically, this crisis actually may help the popes attempts at reform. Change now is inevitable, no matter what sort of resistance the fabled old guard may put up, because the Vatican finds itself looking down the barrel of a $158 million gun.

Yet the devil is always in the details, so the question is what sort of reform. In that regard, two points are of special interest in the analysis submitted by the Secretariat for the Economy.

The first involves investments. The analysis recommends that Pope Francis direct heads of Vatican dicasteries (the technical term for a department) to move their liquid assets currently in other financial institutions to the Administration of the Patrimony of the Holy See (APSA), sometimes dubbed the Vaticans central bank. Also under consideration is directing dicasteries to move assets to APSA currently deposited in the Institute for the Works of Religion, the so-called Vatican bank.

A sign designating the Administration of the Patrimony of the Apostolic See, the Vaticans central bank. (Credit: Stock image.)

The reasons for doing so, presumably, would be two-fold.

First, APSA is responsible for the Vaticans payroll, and since almost half of its expenditures go to personnel not just salaries, but also pension contributions the idea is to direct assets to the area of greatest immediate need.

Second, by concentrating those assets in one place, a more rational and profitable investment plan for assets not required for day-to-day operations could be fashioned. One large investor is in a better position to negotiate returns than several smaller players acting on their own.

In this regard, the internal analysis recommends the creation of a single center of specialized service, where the financial resources available for investment of all entities would converge.

In other words, its talking about something like the Vatican Asset Management office proposed by Australian Cardinal George Pell in the summer of 2014, at the peak of his Vatican influence and before he faced the charges of sexual abuse which Australias High Court ultimately dismissed.

Heres how Pell described the idea in a July 2014 interview with me for the Boston Globe: Over time, the asset management office will come to manage the Vaticans reserves, meaning monies not needed for day-to-day operations The ambition is that by putting the various funds together, well have a bigger base sum and be able to get a better return.

The idea was dropped as Pells Vatican star began to dim, but its apparently getting a new lease on life. (As an aside, one can only imagine the satisfaction Pell may feel at seeing himself vindicated not only on the abuse charges but his financial analysis.)

The key question, however, is who would control this new fund.

The most likely candidate would be APSA, but it has a troubled history. Its former president, Italian Cardinal Domenico Calcagno, faced accusations of misappropriation during his time as the bishop of Savona. Early in Franciss papacy, a longtime accountant at APSA, Monsignor Nunzio Scarano, was arrested by Italian authorities for participating in a financial scheme worthy of a James Bond novel.

In general, APSA long has had a reputation as the most opaque of the Vaticans financial centers. In 2018, the Vatican bank issued an annual report independently audited by Deloitte, one of the worlds big four accounting firms, which ran to 139 pages. APSA issues no annual report, and even the skeletal annual Vatican report, which used to provide some basic numbers, hasnt been issued since 2015.

Pope Francis tapped his own man to take over at APSA, Bishop Nunzio Galantino, in June 2018, who has a reputation for personal integrity. Yet the extent to which he appreciates the depth of the challenges is an open question; last year, Galantino dismissed talk of financial difficulties at the Vatican, telling reporters theres no crack or default here.

Bishop Nunzio Galantino with Pope Francis in 2018. (Credit: Vatican News.)

Even then, before the coronavirus, the Vatican was still running an annual deficit of around $55 million and faced mounting unfunded pension liabilities.

As a result, whom the pope chooses to put in charge of a new investment center, and what sort of team that person assembles, will go a long way towards indicating whether the inevitable restructuring is also real reform.

The other interesting piece concerns human resources.

Theres a need to ensure flexibility in the salary system in order to be able to reward competence and merit, and to be able to face critical periods like the present with adequate instruments, the internal analysis says.

At the same time, greater opportunities must be furnished to personnel, ensuring standardized formational programs and a professional mobility that allows each employee (beginning with managers and leaders of the offices) to understand and learn different tasks, within the limits of their own competencies, and to assume different responsibilities in the arc of time.

Then, a rather surprising coda to the thought: A structural reform would be desirable, the report says, but the actual circumstances dont seem favorable.

To decode all that, its a diplomatic way of making two points Vatican insiders have known for a long time.

First, the Vatican has a bloated payroll relative to its resources. It cant sustain those expenditures, not only because of salaries (which are relatively low) but pension obligations. Most observers think it needs to trim about a third of its current workforce.

Second, if that happens, remaining employees will have to be nimbler and able to work outside their present silos, perhaps working for a variety of entities where they have particular skills. That means a serious investment in professional formation.

Though its been largely forgotten amid the coronavirus, it was only two months ago that one of the more curious PR reversals in Vatican history unfolded: On a Friday, the Vatican Press Office announced the creation of a new human resources office within the Secretariat of State. Yet the very next day, the Press Office said the office is actually just an idea, and the pope will decide in his own good time what to do.

There were various theories to explain the flip-flop which may help account for the internal analysiss otherwise odd assertion that current circumstances dont favor structural reform but the fact remains that a meaningful HR operation is a make-or-break component of serious reform.

There, too, the question will be whos put in charge and what sort of team theyre able to assemble.

Finally, on the actual circumstances impeding structural reform: The raw reality is, Pope Francis doesnt want to fire people, particularly lower-level Vatican officials and manual laborers. Especially now, the situation of families without work due to the coronavirus weighs on him, and hed vastly prefer to trim payroll through retirement and attrition rather than direct action. That may be merciful, but its also frustrating for bean counters looking at a mismatch between income and expenses.

One of the sanpietrini, meaning laborers within the Vaticans Basilica of St. Peter. (Credit: Paul Haring/CNS.)

Bottom line: Like any company, or any family, facing deep and mounting debt, the Vatican cant go on like it has. Change is coming. The drama pivots on what sort of change it will be and on that front, and with apologies for the Econ 101 pun, demand for answers at the moment significantly exceeds supply.

Follow John Allen on Twitter at@JohnLAllenJr.

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Down the barrel of $158 million gun, Vatican reform is coming but what kind? - Crux: Covering all things Catholic

The reopenings follow on the heels of Gov. Doug Burgums smart restart guidelines allowing previously closed business to reopen, though on a limited basis. The facilities will operate at reduced capacity in order to keep traffic down and comply with state guidelines.

Choice Health and Fitness will be open to members only and will not offer guest passes. The YMCA will screen members as they enter, including touch free temperature checks and a brief survey. The YMCA is also recommending staff and members wear masks in group areas.

While we are excited to reopen Choice Health and Fitness on May 18, we are being cautious to provide a safe environment for our customers and employees, said Mike Orr, general manager of the center. Reopening the facility under the N.D. smart restart guidelines for fitness centers requires many changes to our policies and procedures.

Under the guidelines, classes for large groups, such as basketball, will be closed, along with pools and steam rooms, cycling and locker rooms, and other areas where people gather in larger numbers.

Choice has a few programs to offer in fitness areas, where members can use free weights and do cardio exercises. Group training classes will be allowed, but are limited to about five members per class, in order for people to maintain social distance. The same goes for youth athletic development classes.

Much is the same at the YMCA, though the racquetball courts will be open and full-time child care will be available as well.

Our overall goal is to be smart about reopening, said Jill Nelson, spokesperson for the Grand Forks Park District. We will be strongly encouraging our members to be actively involved in the safety procedures we are implementing. The safety and health of our community is our top priority.

In pursuit of that goal at Choice Health and Fitness, children younger than 8 will not be permitted into the building, and kids aged 11 to 14 need to be supervised by a parent.

One welcome piece of news is members at Choice wont be billed for the months of April and May, and membership credits and extensions may be available. The YMCA has expanded its scholarship options for members who may have lost their jobs due to the pandemic. Members should contact the facilities for billing information. Regular billing at both facilities will begin on June 1.

Choice and the YMCA will be open from Monday through Saturday, though the hours of operation will be changed to allow staff to clean and disinfect the fitness centers. Information about schedules, and what classes and areas are available can be found at the websites and Facebook pages of both facilities.

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Choice Health and Fitness, YMCA get set to reopen - Grand Forks Herald

This is a great time to go for a bike ride. Aside from being a great way to get around, bicycling can improve physical, mental and social health and has environmental and economic benefits.

Going for a bike ride is a good way to meet physical activity goals. For most people, bicycling would help meet the minimum recommendation of 30 minutes of moderate-intensity activity per day. At faster speeds, cycling is an excellent exercise to improve fitness.

For kids, riding a bike is a fun way to be active and teaches important movement skills like coordination and balance. Not only is bicycling a great way to be active, it can be a form of independent transportation for children before they can drive.

Riding outdoors can promote enhanced feelings of energy and diminished fatigue, anxiety, anger and sadness compared to similar activity conducted indoors. Additionally, some research suggests that outdoor activity, including bicycling, may improve attention, learning and productivity in adults and children.

Bicycling is often done with others, whether that is a family bike ride or training with a cycling group. This strengthens social connections and allows people to share in the enjoyment of being active. Even if you ride alone, you are far less isolated from other people and your environment compared to driving a car. These connections to the community are an important part of health and happiness.

Replacing car trips with cycling is good for the environment, too. Every mile you drive releases carbon dioxide and other pollutants into the environment. Additionally, spending more time sitting in your car can also have negative effects on your mental and physical health. Biking has no such effects on the environment and has important health benefits including improved fitness, weight control and greater feelings of wellbeing.

As an added bonus, driving less will mean using less gas. Even though gas prices are lower now than in recent years, every mile you dont drive saves money. Plus, it costs far less to purchase and maintain a bike than it does a car, so it makes economic sense to ride your bike instead of drive when possible. Most people commute less than five miles to work and nearly half of all car trips are less than two miles. Both are reasonable distances to bike. Even if you have longer distances to travel, you could probably replace some car trips with active transportation.

Obviously, biking everywhere isnt practical. It requires access to safe bike lanes and sidewalks that connect peoples homes to work, school and other destinations. Sadly, this infrastructure doesnt exist in most communities, which were built to support cars, not people. Whether or not we bike for exercise or transportation ourselves, we should all act as advocates for changes in the community that will make active transportation more realistic for everyone.

Something as simple as a family bike ride around the neighborhood or cycling for fitness can have important health, environmental and economic benefits. Whenever and wherever you ride, keep in mind that common sense says you should always obey all traffic laws and wear a helmet.

Finally, if you havent been out on two wheels for some time, dont worry its just like riding a bike!

Brian Parr, Ph.D., is an associate professor in the Department of Exercise and Sports Science at USC Aiken where he teaches courses in exercise physiology, nutrition and health behavior. You can learn more about this and other health and fitness topics at http://drparrsays.com or on Twitter @drparrsays.

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HEALTH AND FITNESS: Go ride your bike | Features - Aiken Standard

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Vito Lombardo works out at Health Firsts Pro-Health and Fitness Center in Viera(Photo: CRAIG BAILEY/FLORIDA TODAY)

Health First has announced it is closing two of its three Pro Health and Fitness locations to make room for the future.

Locations on Merritt Island near State Road 520 and on Melbournes Holmes Regional Medical Center campus will close to make way for Health First's plannedwellness and health villages.

The site on Merritt Island also is where Health First plans to relocateCape Canaveral Hospital.

Health First is pleased to announce that we are ready to begin the construction process for our new Melbourne and Merritt Island Wellness Villages, Brian Connor, chief operations officer of Outpatient Wellness Services, said in a statement. To do so, we are discontinuing operations of the Pro Health & Fitness Centers and other services at these two locations. Our commitment to wellness remains steadfast, and we will continue operations at Viera Pro Health.

The Health First Pro Health & Fitness Center in Palm Bay was closed in 2017.(Photo: Provided)

The Viera Pro Health location, which opened in 2008, is the last of what was once four fitness centers. Health First closed a Palm Bay location in 2017.

At the time, executives said it was because there were 11 fitness centers in a 5-mile radius to thePalm Bay location, and that since opening the fitness centers some 20 years ago, the number of options had skyrocketed.

It is unclear how many jobs will be impacted.

Health First said they would work with affected employees.

We are working with associates impacted by this change and providing them options or helping them seek other opportunities within Health First if they choose, a statement said.

As far as members are concerned, Health First said if Pro Health members wish to cancel their gym memberships, they can email FitnessExperts@HF.org. All prepaid items will be refunded at the members request.

The large area to the south of Health First Pro Health, located across from Merritt Square Mall. Health First plans to relocate Cape Canaveral Hospital to Merritt Island.(Photo: TIM SHORTT/ FLORIDA TODAY)

The Merritt Island fitness center, where the new Cape Canaveral Hospital will be located, is on a spot that once contained a business named Phar-Mor. That building was demolished in the mid-1990s to make way for Health First, which opened the 90,000-square-foot Healthplex in 1996. On the adjacent land just to the south, which is vacant, there once was a building that housed a Kmart. That building was demolished in the 90s but nothing was ever built on that location.

No timetable was given on when the Wellness Villages or new hospital would be completed.

All of Pro Healths fitness centers have been closed for nearly two months because of the COVID-19 pandemic.Gyms were not listed as businesses permitted to open as part of Gov. Ron DeSantis' first phase to reopen Florida's economy, sothere is no word yet as to when the Viera location might reopen.

We understand the inconvenience this decision might cause. However, as we expand the Wellness Villages, we will increase easy and convenient access to high-quality wellness and healthcare for all Brevard, Connor said in the statement.

Walters can be reached at twalters@gannett.com

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Health First closing two Pro Health & Fitness locations - Florida Today

The Gyms, Health And Fitness Clubs In The United Kingdom Market is expected to grow worth of US$ +7268 Million and at a CAGR of +4% over The forecast period 2019-2025.

The Gyms, Health And Fitness Clubs In The United Kingdom market report, recently published by The Research Insights provides a comprehensive analysis of the current and trending business scenario. It explains for the readers perusal, several key factors that are fueling the growth and diversification of the Gyms, Health And Fitness Clubs In The United Kingdom market. Market predictions for possible growth opportunities have been mentioned clearly. This report is a detailed description of the Pharmaceutical sector which presents a blend of research expertise and business strategies. It also projects market trends along with the increasing scope for the individual sector.

The gyms, health & fitness clubs market refers to clubs that provide exercise amenities such as weight and exercise machines, fitness classes, personal training and other services such as health and beauty facilities, food and drink, clothing and equipment, designed for users to develop and maintain their physical health.

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Gyms, Health And Fitness Clubs In The United Kingdom Market Research Report 2019-2025

Chapter 1: Industry Overview

Chapter 2: Gyms, Health And Fitness Clubs In The United Kingdom Market International and China Market Analysis

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Chapter 4: Analysis of Revenue by Classifications

Chapter 5: Analysis of Revenue by Regions and Applications

Chapter 6: Analysis of Gyms, Health And Fitness Clubs In The United Kingdom Market Revenue Market Status.

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Gyms, Health And Fitness Clubs In The United Kingdom Market 2020-2026 | Anytime Fitness, LLC, David Lloyd Leisure, Ltd, The Gym Group, Plc - Cole of...

TODAY'S QUOTE

"Forgive me for being angry; I'm angry because I've done this for so, so long. And I've been ignored for so long."

Mike Bowen, the vice president of the Texas-based medical supply company Prestige Ameritech, who said during emotional Congressional testimony that he's been trying for years to get the CDC interested in contracts that would supply government entities with enough medical masks to weather a crisis like the one we're in now.

Severe storms are headed for the Northeast

Thunderstorms and damaging winds could batter places from Ohio to New Hampshire this afternoon and evening. The bad weather could also bring a risk of tornadoes.

Ahhhhh ...... It's Friday

Enjoy a relaxing, pretty tune in a relaxing, pretty place, played on the kalimba, an instrument based on the mbira, a traditional African finger harp. (Click here to view.)

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Restaurants will need a miracle to survive this - Lincoln Journal Star

Call it a win for the wellness trade.

Shares of WW International, formerly Weight Watchers, rallied nearly 5% on Wednesday after Jefferies initiated coverage of the stock with a buy rating and a $32 price target. The firm said the coronavirus pandemic had ushered in a "durable trend" that could sustain "superior growth" for Weight Watchers: consumers prioritizing wellness.

The stock popped as much as 10% in intraday trading before cooling off slightly to close at $24.60, a 4.75% gain for the day. It is down more than 36% year to date.

The recent enthusiasm around Weight Watchers' prospects has been encouraging, JC O'Hara, chief market technician at MKM Partners, told CNBC's "Trading Nation" on Wednesday.

"The stock made a recent low around $10. It's trading now about $25. So, that's pretty impressive over the short term, but ... in 2018, this was a $100 stock," O'Hara said.

"So, rather than bottom-fishing in names that are close to 52-week lows, I want momentum," he said. "If this health and wellness and fitness craze is here to stay, I want to buy stocks that have already started to participate."

For that, O'Hara turned to Peloton, which he called a "much better option" now.

"You could see over the last few months it's traced out an inverse head-and-shoulders pattern," he said, referencing a chart of the stock since its 2019 IPO. "What that really means is it's a positive pattern that's getting the buyers ready, and typically, this pattern is a buy as soon as it breaks above resistance."

The $36 appeared to be the stock's ceiling of resistance until last week, when it broke through that level and "ran another 22%," O'Hara said.

"The worst thing you could say about Peloton is maybe it's overextended or maybe overbought," he said. "Yes, it is up 150% from the March lows. So, to us, I think the best play here is look at Peloton. Look to add or buy on a pullback to 40, and I think that's the way to play this new theme taking place in the economy."

Peloton closed down more than 2% on Wednesday at $45.17.

Mark Tepper, president and CEO of Strategic Wealth Partners, is also a fan of Peloton's prospects, though he expressed concern that "a lot of the easy money's already been made" in the health and wellness space.

"There's no doubt there is a structural shift happening here. Work out from home, not just work from home, [is] here to stay," Tepper said in the same "Trading Nation" interview. "If you've spent a lot of money outfitting your home gym, it seems less like that you'd do a quick 180 as the economy reopens and go back to the gym."

Tepper cited theshortage of exercise weights such as dumbbells, kettlebells and barbells as evidence for consumers investing in their home fitness setups.

"This is where Peloton has an advantage. I understand it's not strength training, it's cardio, but they actually still have bikes," he said. "For about 100 bucks a month, you can get the bike, you can get the subscription, it's a great value prop for the consumer, but it is a little bit expensive."

Tepper was referring to Peloton's payment plan for its$2,245 exercise bike. Consumers can pay in full or enroll in a 39-month payment plan at $58 a month, which with the $39-a-month all-access class membership totals $97 a month.

"This reminds me a lot of what Apple did a few years ago," Tepper said. "Less and less people were willing to shell out 1,000 bucks for an iPhone, so they started offering ways to lease the phone or finance the phone. I think that's what Peloton's doing here."

Disclosure: CNBC parent Comcast-NBCUniversal is an investor in Peloton.

Disclaimer

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Weight Watchers pops on bullish analyst call, but traders prefer another fitness stock - CNBC

LifeScan

Mobile Health and Fitness Sensors Market Competitive Analysis:

Consistent technological developments, surging industrialization, raw material affluence, increasing demand for the Mobile Health and Fitness Sensors , and rising disposable incomes, soaring product awareness are adding considerable revenue to the market. According to the report, the Mobile Health and Fitness Sensors market is expected to report a healthy CAGR from 2020 to 2026. Affairs such as product innovations, industrialization, increasing urbanization in the developing and developed countries are likely to boost market demand in the near future.

The report further sheds light on the current and forthcoming opportunities and challenges in the Mobile Health and Fitness Sensors market and provide succinct analysis that assists clients in improving their business gains. Potential market threats, risks, uncertainties, and obstacles are also highlighted in this report that helps market players to lower the possible losses to their Mobile Health and Fitness Sensors business. The report also employs various analytical models such as Porters Five Forces and SWOT analysis to evaluate several bargaining powers, threats, and opportunities in the market.

Mobile Health and Fitness Sensors Market Segments:

Moreover, the leading Mobile Health and Fitness Sensors manufacturers and companies are illuminated in the report with extensive market intelligence. The report enfolds detailed and precise assessments of companies based on their financial operations, revenue, market size, share, annual growth rates, production cost, sales volume, gross margins, and CAGR. Their manufacturing details are also enlightened in the report, which comprises analysis of their production processes, volume, product specifications, raw material sourcing, key vendors, clients, distribution networks, organizational structure, and global presence.

The report also underscores their strategics planning including mergers, acquisitions, ventures, partnerships, product launches, and brand developments. Additionally, the report renders the exhaustive analysis of crucial market segments, which includes Mobile Health and Fitness Sensors types, applications, and regions. The segmentation sections cover analytical and forecast details of each segment based on their profitability, global demand, current revue, and development prospects. The report further scrutinizes diverse regions including North America, Asia Pacific, Europe, Middle East, and Africa, and South America. The report eventually helps clients in driving their Mobile Health and Fitness Sensors business wisely and building superior strategies for their Mobile Health and Fitness Sensors businesses.

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Table of Content

1 Introduction of Mobile Health and Fitness Sensors Market

1.1 Overview of the Market 1.2 Scope of Report 1.3 Assumptions

2 Executive Summary

3 Research Methodology

3.1 Data Mining 3.2 Validation 3.3 Primary Interviews 3.4 List of Data Sources

4 Mobile Health and Fitness Sensors Market Outlook

4.1 Overview 4.2 Market Dynamics 4.2.1 Drivers 4.2.2 Restraints 4.2.3 Opportunities 4.3 Porters Five Force Model 4.4 Value Chain Analysis

5 Mobile Health and Fitness Sensors Market, By Deployment Model

5.1 Overview

6 Mobile Health and Fitness Sensors Market, By Solution

6.1 Overview

7 Mobile Health and Fitness Sensors Market, By Vertical

7.1 Overview

8 Mobile Health and Fitness Sensors Market, By Geography

8.1 Overview 8.2 North America 8.2.1 U.S. 8.2.2 Canada 8.2.3 Mexico 8.3 Europe 8.3.1 Germany 8.3.2 U.K. 8.3.3 France 8.3.4 Rest of Europe 8.4 Asia Pacific 8.4.1 China 8.4.2 Japan 8.4.3 India 8.4.4 Rest of Asia Pacific 8.5 Rest of the World 8.5.1 Latin America 8.5.2 Middle East

9 Mobile Health and Fitness Sensors Market Competitive Landscape

9.1 Overview 9.2 Company Market Ranking 9.3 Key Development Strategies

10 Company Profiles

10.1.1 Overview 10.1.2 Financial Performance 10.1.3 Product Outlook 10.1.4 Key Developments

11 Appendix

11.1 Related Research

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Mobile Health and Fitness Sensors Market Growth Trends, Key Players, Analysis, Competitive Strategies and Forecasts to 2026 - News Distinct

8fit

Moreover, the Health and Fitness Apps report offers a detailed analysis of the competitive landscape in terms of regions and the major service providers are also highlighted along with attributes of the market overview, business strategies, financials, developments pertaining as well as the product portfolio of the Health and Fitness Apps market. Likewise, this report comprises significant data about market segmentation on the basis of type, application, and regional landscape. The Health and Fitness Apps market report also provides a brief analysis of the market opportunities and challenges faced by the leading service provides. This report is specially designed to know accurate market insights and market status.

By Regions:

* North America (The US, Canada, and Mexico)

* Europe (Germany, France, the UK, and Rest of the World)

* Asia Pacific (China, Japan, India, and Rest of Asia Pacific)

* Latin America (Brazil and Rest of Latin America.)

* Middle East & Africa (Saudi Arabia, the UAE, , South Africa, and Rest of Middle East & Africa)

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Table of Content

1 Introduction of Health and Fitness Apps Market

1.1 Overview of the Market 1.2 Scope of Report 1.3 Assumptions

2 Executive Summary

3 Research Methodology

3.1 Data Mining 3.2 Validation 3.3 Primary Interviews 3.4 List of Data Sources

4 Health and Fitness Apps Market Outlook

4.1 Overview 4.2 Market Dynamics 4.2.1 Drivers 4.2.2 Restraints 4.2.3 Opportunities 4.3 Porters Five Force Model 4.4 Value Chain Analysis

5 Health and Fitness Apps Market, By Deployment Model

5.1 Overview

6 Health and Fitness Apps Market, By Solution

6.1 Overview

7 Health and Fitness Apps Market, By Vertical

7.1 Overview

8 Health and Fitness Apps Market, By Geography

8.1 Overview 8.2 North America 8.2.1 U.S. 8.2.2 Canada 8.2.3 Mexico 8.3 Europe 8.3.1 Germany 8.3.2 U.K. 8.3.3 France 8.3.4 Rest of Europe 8.4 Asia Pacific 8.4.1 China 8.4.2 Japan 8.4.3 India 8.4.4 Rest of Asia Pacific 8.5 Rest of the World 8.5.1 Latin America 8.5.2 Middle East

9 Health and Fitness Apps Market Competitive Landscape

9.1 Overview 9.2 Company Market Ranking 9.3 Key Development Strategies

10 Company Profiles

10.1.1 Overview 10.1.2 Financial Performance 10.1.3 Product Outlook 10.1.4 Key Developments

11 Appendix

11.1 Related Research

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Market Research Intellect provides syndicated and customized research reports to clients from various industries and organizations with the aim of delivering functional expertise. We provide reports for all industries including Energy, Technology, Manufacturing and Construction, Chemicals and Materials, Food and Beverage and more. These reports deliver an in-depth study of the market with industry analysis, market value for regions and countries and trends that are pertinent to the industry.

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Excerpt from:
Health and Fitness Apps Market Growth by Top Companies, Trends by Types and Application, Forecast to 2026 - Cole of Duty