Vegan Protein Bar Market 2020 Global Industry Analysis, Trends, and Forecast 2026: CiToxLAB, Charles River, Bureau Veritas, Criver, Envigo, Thermo…
Posted: November 27, 2020 at 9:50 am
Introduction:
This exclusive research report on global Vegan Protein Bar market initiated by Orbis Pharma Reports is an demonstrative replica of diverse market relevant factors dominant across historical and current timelines. The report is anticipated to aid market players willing to upscale their business models and ROI. The report carries out a deep analytical study to identify and understand the potential of core factors that stimulate high end growth. In this report, expert research analysts at Orbis Pharma Reports categorically focus on the pre and post pandemic market conditions to equip readers with ample cues on market progression based on which frontline vendors and other contributing players can successfully design and deploy accurate business decisions and apt growth strategies to secure a healthy footing amidst stringent market competition, fast transitioning regulatory framework and vendor preferences.
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Major Company Profiles operating in the Vegan Protein Bar Market:
BHU Foods Garden of Life Clif Bar & Company General Mills Gomacro NuGo Nutrition Raw Rev PROBAR LLC Risebar Simply Protein Health Warrior
Scope:
The report also includes specific details on core developments such as pricing strategies and manufacturer investments towards selecting growth appropriate business decisions, understanding core methodologies, market size, dimensions as well as share, and market CAGR inputs and investments that collectively illuminate growth favorable route in global Vegan Protein Bar market. Based on market research endeavors and gauging into past growth milestones, seasoned in-house researchers at Orbis Pharma Reports are suggesting an impressive comeback of global Vegan Protein Bar market, significantly offsetting the implications of the global pandemic and its aftermath.
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Vegan Protein Bar Market Product Type:
Vegetable Nuts Others
Vegan Protein Bar Market Application:
Adult Male Adult Female Youth Others
Segmentation by Type and Application The end-use application segment is thoroughly influenced by fast transitioning end-user inclination and preferences. Product and application-based segments clearly focus on the array of novel changes and new investments made by market forerunners towards improving product qualities to align with end-use needs. Additionally, this report by Orbis Pharma Reports also includes a dedicated section on various categorization of the market based on product type and diversification. Each of the product and service offerings are maneuvered to undergo rapid transitions to improve growth scope and investment returns in the coming years.
Report Offerings in a Gist:
1. The report by Orbis Pharma Reports outlines crucial attributes of the global Vegan Protein Bar market with detailed understanding of major innovations and events, also highlighting growth plot chalked by leading players 2. A decisive overview of macro and micro economic factors have also been highlighted in the report to understand major influences and drivers 3. An in-depth impression of crucial technological milestones and a value-based and volume-based output of the same have also been pinned in the report. 4. Rife predictions on segment performance and opportunity analysis have also been minutely addressed in the report to decipher growth process and futuristic possibilities.
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Global vegan cheese market to reach $4.42 Billion by 2027: Allied Market Research – GlobeNewswire
Posted: at 9:50 am
November 24, 2020 10:30 ET | Source: Allied Market Research
Portland, OR, Nov. 24, 2020 (GLOBE NEWSWIRE) -- As per the report published by Allied Market Research, the globalvegan cheese market was pegged at $1.23 billion in 2019, and anticipated to garner $4.42 billion by 2027, growing at a CAGR of 15.5% from 2021 to 2027.
Rise in purchasing power, increase in vegan population, changes in lifestyle and food habits, and surge in number of organized retailing outlets across the globe drive the growth of the global vegan cheese market. However, availability of healthier substitutes and lack of storage &transport facilities hamper the market growth. On the contrary, rapid growth of the retail sector is expected to create lucrative opportunities for the market players in the future.
In-depth analysis of the COVID-19 impact on theV Market@
Covid-19 scenario:
The global vegan cheese market is segmented on the basis of product, source, end use, and geography. Based on product, the market is divided into mozzarella, cheddar, pepper jack, parmesan, gouda, and others. The mozzarella segment dominated in 2019, contributing to nearly one-third of the total revenue. However, the parmesan segment is estimated to register the highest CAGR of 16.8% during the forecast period.
On the basis of source, the market is classified into soy milk, almond milk, rice milk, and others. The soy milk segment held the largest share in 2019, accounting for more than one-third of the market. However, the rice milk segment is estimated to manifest the highest CAGR of 16.4% during the forecast period.
Based on end use, the market is categorized into household, food industry, and foodservice industry. The household segment held the largest share in 2019, contributing to more than three-fifths of the market. However, the food industry segment is estimated to portray the highest CAGR of 17.0% during the forecast period.
The global vegan cheese market is analyzed across various regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across Europe held the largest share in 2019, accounting for more than two-fifths of the market. However, the market across LAMEA is estimated to register the highest CAGR of 17.9% from 2021 to 2027.
The global vegan cheese market report includes an in-depth analysis of the major market players such as GreenSpace Brands, Bute Island Foods Ltd, Vtopian Artisan Cheeses, violifefoods.com,Gardener Cheese Company, Chicago Vegan Foods, Kite Hill, Tofutti Brands Inc., DAIYA FOODS INC., and Nush Foods
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Global vegan cheese market to reach $4.42 Billion by 2027: Allied Market Research - GlobeNewswire
Mike Tyson Says Becoming Vegan Helped Him Cut down Weight from over 300 Pounds – EssentiallySports
Posted: at 9:50 am
Mike Tyson, the former heavyweight champion, is set to take on Roy Jones Jr in an exhibition match. A lot has changed since the last time Tyson stepped into the ring. However, he still remains one of the most intimidating figures in combat sports.
During his career, Tyson was not the tallest heavyweight around. He made up for the disadvantage and height with raw power that could knock his opponent out into another realm. Tyson always maintained an incredibly chiseled body and was a physical specimen to behold.
Read: Mike Tyson vs Roy Jones Jr: All rules and regulations explained
During his time away from the sport, Tyson ballooned up to over 300 pounds. However, recent pictures show him in incredible shape for a 54-year-old.
In a recent interview, Helwani asked Tyson how he was able to get back in shape. He said, At first you start to feel sorry for yourself. I look so big I look so fat. Then my wife said get on the treadmill for 15 minutes. Then the 15 minutes turned into two hours. Then I started dieting. Like normally when I fight I eat my Moose and Elk and stuff. But if Im just living my life, Im a vegan.
Iron continued, I dont eat no red meat or anything. I dont eat anything. Beans and rice.
Tyson looks in great shape for a person who has been training for just a few months now. However, his fight will not have the same feel due to the restrictions on it. Keeping the age of the two fighters in mind, the rules for the fight have been altered. This is to keep the boxers from absorbing any more damage than they have in their active careers.
It will be interesting to see how Tyson fares after a 15-year break.
What do you make of Mike Tysons transformation? Do you think he looks as good as he used to earlier on in his career? Let us know in the comments below.
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Mike Tyson Says Becoming Vegan Helped Him Cut down Weight from over 300 Pounds - EssentiallySports
Kickstart your week with this healthy vegan meal plan recommended by a registered dietician – Insider – INSIDER
Posted: at 9:49 am
According to the American Academy of Nutrition and Dietetics, well-planned vegan diets are healthy for people at all stages of life, including children and pregnant women.
"I recommend vegan or plant-based diets for anyone who wants to prevent or manage lifestyle diseases or who wants to optimize health," says Sujatha Rajaram, PhD, a professor with the Center for Nutrition, Healthy Lifestyle and Disease Prevention at Loma Linda University.
So if you're curious about going vegan, here's a 7-day meal plan as well as more information on what to know about the vegan diet both its benefits and downsides.
"B12 and vitamin D," are the most common nutritional deficiencies on a vegan diet, says Sharon Palmer, MSFS, RDN, who is a dietitian in private practice, author of "The Plant Powered Diet" and a vegan herself.
"The key to a healthy vegan diet is variety and balance," says Palmer. As a general rule, Palmer suggests the following foods to eat and drink on a vegan diet:
Eat often:
Eat in moderation:
Eat less often:
According to Palmer, here is an example of a healthy 7-day vegan meal plan. Adjust portion size to what best fits your daily caloric needs. A typical 2,000 calorie diet might include three full meals that are each 600 calories, and two snacks that are 100 calories each.
Day 1
Breakfast: Protein-rich, plant-based plain yogurt, such as those from Forager, Kite Hill and So Delicious, with berries and walnuts
Lunch: Tofu-kale-quinoa salad with vinaigrette
Dinner: Vegetable and chickpea stew with whole grain bread
Mid-morning snack: Fruit and nuts
Mid-afternoon snack: Vegetable-based smoothie, such as pumpkin or cucumber
Day 2
Breakfast: Whole-wheat toast with mashed avocado and tempeh slices
Lunch: Greek vegetable salad topped with white beans and vinaigrette
Dinner: Seitan vegetable stir-fry with brown rice
Mid-morning snack: Whole grain flatbread with nut butter
Mid-afternoon snack: Fruit slices with nuts
Day 3
Breakfast: Tofu scramble with spinach, tomato, and whole wheat bread
Lunch: Pasta cooked with bean, artichokes, kalamata olives, garlic, tomatoes, olive oil, and herbs
Dinner: Chana masala with brown rice
Mid-morning snack: Plant-based yogurt and fruit
Mid-afternoon snack: Fruit with nuts
Day 4
Breakfast: Whole-wheat toast with peanut butter, orange wedges
Lunch: Power bowl with quinoa, vegetables, edamame, and almonds
Dinner: Veggie burger with whole grain bun, lettuce, tomatoes, avocado, condiments
Mid-morning snack: Hummus with vegetables
Mid-afternoon snack: Fruit slices with nuts
Day 5
Breakfast: Protein-rich plant-based yogurt with banana and sliced almonds
Lunch: Vegetable chili with whole-grain crackers
Dinner: Vegan chickpea vegetable paella
Mid-morning snack: Fruit and nut smoothie
Mid-afternoon snack: Apple slices with tahini
Day 6
Breakfast: Breakfast burrito with corn tortilla, black beans, and sauted vegetables
Lunch: Greek pita with white beans and cucumber-tomato salad
Dinner: Thai tofu vegetable stir-fry with brown rice
Mid-morning snack: Peanut butter with banana
Mid-afternoon snack: Whole grain flatbread and pumpkin or sunflower seeds
Day 7
Breakfast: Steel-cut oats with fruit, plant-based milk, and walnuts
Lunch: Black bean tacos with a side of roasted broccoli
Dinner: Polenta topped with roasted eggplant, mushroom, beans, and red pepper ragout
Mid-morning snack: Fruit and nut butter smoothie
Mid-afternoon snack: Trail mix
While they may seem similar, there are some key differences between the terms vegan, vegetarian, and plant-based:
The vegan diet is actually based from vegetarianism, which became popular amongst a large percentage of Hindus during India's Vedic period (c. 1500 c. 500 BCE). Then in the 1940s, a modified version of the diet was created by a group of non-dairy vegetarians, and the term "vegan" was coined.
The main dietary difference between vegetarians and vegans is the latter eat no animal products, including dairy, eggs, honey, and gelatin. Many vegans also avoid animal products to take a stand against animal cruelty and exploitation.
Rajaram says that many studies show that vegan and plant-based eating can improve health. Major health benefits include:
Weight control: The types of foods that vegans eat, including fruits, vegetables, whole grains, nuts, seeds, and legumes, are high in fiber and health-protective phytonutrients. Rajaram says eating plant foods that are nutrient-dense can help increase satiety or fullness and can even lead to weight loss. A 2013 study found that a group following a vegan diet for 18 weeks lost about 9.5 pounds whereas the control group lost less than a pound. Research also shows that plant-based diets help prevent and help manage type 2 diabetes.
Lower cholesterol and blood pressure: If your cholesterol or blood pressure is too high, you may be at risk for heart disease . Studies show that a vegan diet could help. A 2017 review analyzed 49 studies comparing plant-based diets with omnivorous diets to test their effects on blood cholesterol. While vegetarian diets lowered total cholesterol, LDL, and HDL levels compared to omnivorous diets, those who followed vegan diets saw the greatest reduction in lipid levels. In addition, a 2020 analysis of studies found that plant-based diets lower blood pressure.
Longevity: All of the health benefits of a vegan diet, including weight control and lower cholesterol and blood pressure, also lead to a lower risk of dying from heart disease, according to a 2019 study. Research has also shown that vegan diets may even lead to a reduction in the risk of getting cancer.
"There are two ways that a vegan diet can be unhealthy," says Rajaram. "One way is by eating processed foods, like potato chips and soda. They are plant-based but are not 'whole foods,' which make up a healthy vegan diet. The second way a vegan diet can be unhealthy is to not get the appropriate nutrients your body needs, even if you're eating a whole-food-based vegan diet."
The best way to tackle these challenges is to work with a registered dietitian, says Rajaram, especially if you've never eaten a primarily plant-based diet.
Here are some ways Palmer helps clients incorporate important nutrients like B12 and vitamin D into their meal plans:
While people new to a vegan diet are often concerned about whether or not they'll get enough protein, Palmer says (and research confirms) that a well-planned vegan diet provides adequate protein.
"If you have severe food allergies, such as to soy, tree nuts, or gluten, you may have difficulty following a vegan diet," says Palmer. Similarly, she says, if you have digestive conditions that are triggered by high fiber consumption, you may have difficulty with a plant-based diet.
On a practical level, you may experience some difficulties making vegan food.
Yet finding vegan ingredients is easier than ever. "We're so lucky that today you can find vegan food alternatives, like veggie burgers, vegan butter, and plant-based milks, at your local supermarket," says Palmer. Many items require little or no cooking or additional preparation, she says.
For a family that doesn't embrace vegan eating, "try modifying family favorite recipes, like lasagna, or start meatless Mondays and make a veggie pizza," says Palmer. Not all of Palmer's family members are vegan, and sometimes they grill their own piece of fish or chicken to accompany plant-based foods.
Choosing a vegan diet is a great way to maximize your chances of leading a long and healthy life. Today you can often find vegan foods and alternatives at your local supermarket.
A great way to start is to try eating a healthy, fulfilling vegan diet for one week. Try following a vegan meal plan that offers plenty of plant proteins, whole grains, fruits, vegetables, beans, legumes, nuts, seeds, and fortified plant-based milk.
"If you're not ready to become a vegan, taking even small steps toward whole plant-food eating is beneficial," says Rajaram. "Even just deciding not to eat red or processed meat will help you begin to see more health benefits."
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How To Enjoy Thanksgiving As A New Vegan – MadameNoire
Posted: at 9:49 am
Source: lisegagne / Getty
If family holidays inevitably mean a bit of drama for you under normal circumstances, then introducing your new diet into the equation may not make things any easier. Food is about so much more than sustenance among friends and family members. Food is linked to tradition. Food is a love language for many. Food is about heritage and pride and ancestors. Its about memories and bonds. You may not even quite realize this until its time for you to share a holiday with loved ones, and youre a new vegan. Sure, youve eaten at restaurants with these loved ones as a vegan. But that was different. Restaurants are impersonal, and those werent special days like Thanksgiving.
This holiday can bring complicated emotions and experiences for vegans, particularly new vegans. But even veteran vegans can tell you that the holiday is always a little bit prickly. Vegans dont get to just coast on through this day. They have to not only prepare desserts and side dishes but they also have to prepare responses for uncomfortable conversations and situations. But, just because youve made a personal choice about your lifestyle doesnt mean you shouldnt get to enjoy this holiday. Here are tips for enjoying Thanksgiving as a new vegan.
Source: Norman Zeb / Getty
Trying to make something that tastes like turkey but isnt turkey will leave you resenting your new diet. Plus, a lot of the fake stuff is made with more soy and chemicals than anyone should ingest in one sitting. The secret to enjoying veganism is to not try to replicate a carnivore diet through plant items. That will leave you feeling like youre missing out. Make good vegan dishes that were meant to be vegan.
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Tabitha Brown Cooks Vegan Jackfruit Pot Roast on Red Table Talk with Jada Pinkett Smith – VegNews
Posted: at 9:49 am
This week, vegan influencer Tabitha Brown will be a star on Red Table Talk on Facebook Watch, a web series hosted by celebrities Will Smith and Jada Pinkett Smith, along with their children Willow and Jaden Smith and grandmother Adrienne Gammy Banfield-Jones. The Red Table Recipes: Cooking for the Holidays episode (which airs tomorrow at 9am PST on Facebook Watch) features a conversation about blended families between Jada, Willow, Gammy, and Will Smiths first wife, Sheree Zampino, before welcoming Brown (who herself is part of a blended family that includes Ty-Leah, her husband Chances daughter from a previous relationship) for a cooking portion.
In a clip, shared exclusively with VegNews, Brown shows the family how to prepare a vegan pot roast for the holidays using jackfruit as a meat substitute. That smells so good, Willow comments as Brown begins cooking the pot roast in a crockpot. What I like to do is cook this the night before, Brown said. You wake up in the middle of the night to go to the bathroom, honey, and the whole house smells good. Dont you go into that kitchen in the middle of the night [to eat] but if you do, thats your business.
In 2018, Jada Pinkett-Smith was inspired by vegan rapper Grey to add plant-based dishes to her Thanksgiving dinner. Her son Jaden has also been instrumental in helping people in need gain access to vegan food through his mobile concept I Love You Restaurant, which serves free vegan meals to homeless communities.
This holiday season, Brown has helped a number of celebrities learn about plant-based cooking including Steve Harvey (whom she showed how to make vegan meatloaf on his web series Steve on Watch) and Tiffany Haddish (whom she showed how to prepare her vegan carrot bacon recipe last week on the Ellen show).
Pleasesupportindependent veganmediaandgettheverybest innews,recipes,travel,beauty,products, andmore. Subscribe now to the worlds #1 plant-based magazine!
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Tabitha Brown Cooks Vegan Jackfruit Pot Roast on Red Table Talk with Jada Pinkett Smith - VegNews
Where to Pick up Vegan Thanksgiving Pies in Los Angeles – VegOut Media LLC
Posted: at 9:49 am
Everyone knows that the best part of the holiday season (besides time with loved ones, of course) is dessert. Whether youre a die-hard pumpkin fiend, a classic apple lover, or a fan of ooey gooey pecan pie, were rounding up the best places to pick up a sliceor the whole piehere in Los Angeles for the holidays!
RELATED: Where to Pick up a Vegan Thanksgiving Feast in L.A.
Want even more vegan food, news, and lifestyle content? Subscribe to VegOut Magazine!
Kicking off the list strong, Cafe Gratitude has not one, not two, but three amazing pie options for this holiday season. As part of their Thanksgiving menu at each of their locations throughout Los Angeles, theyre offering a raw pumpkin pie, a raw chocolate coconut cream pie, and a classic apple pie.
When you want to have your pie, and ship it, tooErin McKennas Bakery is offering a delicious gluten-free, vegan, and kosher pumpkin pie this holiday season that can be shipped nationally. Perfect for those Zoom-givings many of us will be having.
As usual, Karma Baker has no shortage of options for indulgent goodies. This season, the LA vegan bakery staple is offering up a range of fruit, nut, chocolate, and pumpkin pies. No matter your craving or personal taste, youre covered with a delicious option.
Both savory and sweet, Veggie Grill has the start and end of your holiday feast in mindand everything in between. Were eyeing their individual turkey and shiitake mushroom pot pies and mini pumpkin pies from their spread. If that wasnt enough to convince you, $1 from every VG Pot Pie Feast order goes to Support + Feed. But, order quickly as this promo only runs one more day.
While not an entirely vegan bakery, Atticus is coming through with multiple options and sizes for all pie lovers. Feel like youre only eating a slice with the satisfaction of eating a whole pie with the vegan four-pack of mini pies (pictured below). Or, grab a large pie in one of their vegan and gluten-free options. The apple crumble blueberry and the sweet potato options are calling our names.
One of our favorite places for a grab-and-go holiday meal this season, Real Food Daily offers whole pies in pumpkin, apple, or pecan, covering all the classic favorites. But, if you want to get a little more fun with your holiday fixings, go for a slice of the pumpkin cheesecake.
Whoever decided to combine soft serve and pie is truly a genius, and were here for a maple pecan soft serve pie made with the queen of all dairy-free milks, oat milk. Pre-orders available for the holidays, or try your luck in the shop.
With a holiday menu that accommodates all the vegan and gluten-free sweet lovers of LA, Rising Hearts has six different whole pie options and even offers take-and-bake crust and pies for your holiday sweet needs.
With pie right in the business name, we knew wed be hard pressed to choose just one! Winston Pies has two locations in the city and offers a variety of pies in 11 or 5 sizes, many of which can be made vegan and gluten-free. We cant stop drooling over the mixed berry crumble, but the apple can be GFV as well.
Can you handle how cute the little maple leaves are on this cashew-based take on the pumpkin pie? While Thanksgiving pre-orders are full, you can still pick up a pie for the remainder of the holiday season this year, or Netflix and chill with a slice or two on any given Tuesday, we wont tell. Yvonnes offerings are also available at Joi Cafe.
Back with more soft serve goodness, Yoga-urt stocks a super indulgent chocolate bliss and peanut butter swirl soft serve pie to satisfy your sweet tooth. This one being just one of the many options available for any dessert enthusiast.
Who doesnt want holiday cheer in bulk? Costco carries a whopping 5lb accidentally vegan apple pie in their bakery section. Prices vary by location, but you can easily snag this monster pie for under $15.
Photo credit: @miss_anthrope_vegan on Instagram
When you want more than a slice, but less than the whole, Whole Foods comes through with a half pie option for us inbetweeners. Pictured here is a classic apple half-pie ready to be topped with a scoop of your favorite dairy-free ice cream.
Rounding out our grocery store aisle findssave room in your cart and your belly for the perfect slice of pie in these cooler months. Our favorite is the strawberry rhubarb vegan pie available by the slice, or the whole pie.
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Where to Pick up Vegan Thanksgiving Pies in Los Angeles - VegOut Media LLC
This (Vegan) Sneaker Is Made Using the Same Material as Ferraris – Highsnobiety
Posted: at 9:49 am
Mercer has unveiled its Racer Lux Alcantara, which stands out from the rest of Mercers footwear offerings due to the materials used to craft it. Alcantara is a completely vegan, synthetic material that is used to on the interiors of high-end car brands such as Porsche, Lamborghini, and Ferrari.
Alcantara can also be used as a more sustainable alternative to suede, which is what Amsterdam-based Mercer has done here. The Mercer Racer Lux Alcantara arrives in three tonal colorways: triple black, black and white, and white and grey.
In addition to the Alcantara upper, the sneakers boast a distinct 70s-inspired design, albeit with a slightly bulkier shape. Additionally, the Vibram sole unit guarantees a comfortable and stable ride.
Check out the sneaker above and head to Mercers site for more information.
The Mercer Racer Lux Alcantara is available to shop now via the link below.
To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.
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This (Vegan) Sneaker Is Made Using the Same Material as Ferraris - Highsnobiety
From milkweed to wool in Auroville – The Hindu
Posted: at 9:49 am
Gowri Shankar is taking the vegan cashmere substitute Weganool to brands like Louis Vuitton and Hugo Boss. And he is roping in farmers for its production
Earlier this week, the worlds first Vegan Fashion Library was unveiled in Los Angeles. Featuring an array of designer apparel and accessories in plant-derived wool, vegan silk and vegan leather, the launch proves yet again that the hunt for alternatives to animal-derived fabrics is going strong. Earlier this year, Japanese designer Yuima Nakazatos outing at the Paris Fashion Week featured boots embroidered with recycled silk yarn and stunning unit dresses with fabric processed from plant-derived Brewed Protein. Meanwhile, on home turf, wasteland shrubs are being used to make vegan wool.
Developed by Faborg, headquartered near Auroville, Weganool is silently making inroads in the fashion industry. The pandemic actually did well for us; weve seen nearly 400% rise in enquiries, says entrepreneur Gowri Shankar, who sees this intervention (derived from the wild flowering shrub calotropis) as a way to ease the industrys over-dependence on unsustainable practices. Promising a chemical-free and sustainable start-to-finish process and no greenwashing, he adds that people needed this time off in isolation to reconsider their lifestyle choices.
Weganools first commercial outing comes in German vegan kidswear brand Infantium Victorias fall/winter 2021 collection also showcased at Future Fabrics Expo in London this year that features delicate cape dresses and hoodies.
Shankar has over 15 years of experience in the fashion industry. He has worked with high-end brands like Chanel, Herms and Louis Vuitton, courtesy his association as a freelance merchandiser for Chennai-based embroidery atelier, Vastrakala. A profile he gave up in 2015 to start Faborg. The first thing I did was research different plants and their uses, says the 35-year-old, who came across Calotropis Gigantea and Calotropis Procera ayurvedic plants that grow in conditions otherwise considered too barren for agriculture. Shankar, who set up his first Weganool processing unit in 2017 after two years of research, says that rather than seeking certifications for organic farming, it made sense for him to alter present-day practices and make them sustainable. I maintain complete transparency. I send them samples to test, photographs from an electron microscope [to show the hollowness of the fibres], etc, he says, adding that he also encourages factory visits for first-hand verification.
Additionally, hailing from a family of weavers belonging to the Devanga community, Shankar has seen age-old weaving methods being replaced by the use of harmful chemicals. Which is why he went on to co-found Natural Dye House in Tirupur in 2018. He is also working on his brand of natural repellent, Arka (made from a byproduct of Weganool production), and has convinced close to 70 farmers in Tamil Nadu, Kerala, Karnataka and Andhra Pradesh to make the switch from chemical pesticides.
A lot of farmer communities in Brazil, for example, have shown interest in collaborating with us [for Weganool and Arka]. The model can be replicated anywhere along the equatorial belt, where you have ample sunlight, he elaborates. The final product is insulative and anti-microbial, and uses a blend of 70% organic cotton and 30% Weganool. Shankar is now in talks with brands like H&M, Marc OPolo, Hugo Boss and Louis Vuitton to develop collections. While this mix is the current favourite, the company is looking at experimenting with blends and spinning techniques. What sets calotropis fibres apart from other vegan alternatives such as coconut or hemp is that it is hollow inside, similar to alpaca wool protein fibres. This makes it as good as cashmere, he says, adding that the yarn can be spun on readily available cotton spinning equipment.
Something for the farmer
As of today, regions like Europe, Australia and the Americas make for the maximum enquiries fielded at Faborg. There is growing interest in Europe, Italy in particular, to find natural alternatives. The customer is more conscious today, says Michele Vencato of Isan Ai Mirai. The Italy-based textile agent who represents a number of global fibre and yarn manufacturers and links them to potential buyers connected with Faborg last year. Eager to find cashmere and alpaca wool substitutes, Vencato has taken Weganool to a number of brands in Europe to incorporate the material in their sustainable collections.
The drive to experiment and expand from knitted shoes to bringing more farmlands under calotropis cultivation is also on Shankars radar. He has already wrapped up a campaign with cashew farmers in and around Auroville and, with close to 30 acres dedicated to raising the plant around Auroville, he plans to introduce multi-crop farming. Most farmers dont work in the summer. Instead of sitting idle, they could grow calotropis along with their primary crops, and get busy with the collection and processing of fibres, he says, adding that growing the plant along the peripheries could function as a natural fence for their fields.
As far as raising funds, collaborating with others and potential investors go, Shankar would rather fly solo until he gets the right fit. Such investments usually come with riders but for us it is about how we can take our knowledge to everybody. Weve patented our processes so that big companies cant take advantage of it, he says, sharing that at best, Faborg will opt for crowdfunding. The priority isnt just about looking for someone to help us, but placing more faith in the farmers to support the project.
With the calotropis plant available in plenty, Shankar sees no reason why this model shouldnt pick up pace, especially when it comes to cultivating barren land. But will a system overhaul take time? Not more than 10 years, he concludes.
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2020 Future Trends in Organic Food And Beverages Market Insights And In-Depth Analysis 2020-2027 – The Market Feed
Posted: at 9:48 am
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