When it comes to establishing your brand and spreading the word about your company, content is still king. Content marketing is as potent as ever because it offers a genuine way to share your brand story, its more authentic than traditional advertising and it helps you establish authority in your industry.

But like all things in the attention economy, the most popular types of content -- and the best ways to execute them -- are changing rapidly. For success in 2020, there are four key trends you should work into your content marketing strategy:

1. Capitalize on videos ever-growing popularity

Video is wildly popular, and mobile video consumption increases every year. In fact, six out of 10 people would rather watch online video than TV. So, video should definitely be a part of your content strategy -- but not just any video.

When you work video into your marketing plans, it should accomplish two main objectives: Sell your products or services in a compelling way, and share your brand story.

In 2020, this means creating content for video-first platforms like TikTok and competitors like Lasso and Byte. These videos are short and low-budget but have a more organic feel than a slick TV commercial. They also have the potential to go viral. For proof, look to one of 2019s most popular songs, Old Town Road by Lil Nas X. The song started on TikTok and exploded into a viral dance challenge. And it went on to break the all-time record for the most weeks at No. 1 on the Billboard Hot 100 chart.

In addition to short-form video, its also important to ensure your videos are properly formatted for each platform. For example, square videos work best on Facebook, while Instagram favors vertical videos. A one-size-fits-all approach wont work across multiple social media networks.

Also, you need the availability to scale your video production, whether that means building out an internal team or bringing on a third-party partner. Properly scaling your production capability means your videos will have a consistent look and feel, regardless of where you share them. Plus, youll be able to make videos quickly and capitalize on trending topics in your industry.

2. Focus on value-added content

While its important to entertain, the content you produce should educate the viewer or reader, and it should serve a specific purpose. A great way to accomplish this is through value-added content, or content thats exclusive to your brand. Its original and informative, and your customers cant find it anywhere else.

For an effective example, look to Mozs "Whiteboard Friday" videos. Each week, a Moz team member walks viewers through a complex SEO tactic or tech topic (e.g., intro to Python or the value of podcast transcripts) using a detailed whiteboard. The videos are distinct and engaging, but they also provide a high degree of value by breaking down expansive topics into accessible chunks of information.

Whether youre churning out videos, blog posts or newsletters, make sure your content is designed to share knowledge and enhance your customers lives.

3. Personalize the experience

On one hand, the reins are being tightened on data sharing thanks to more expansive domestic and global regulations about privacy. However, when data is gathered and analyzed responsibly, it can be used to create a more intuitive online experience for customers. The result is personalized content.

With personalized content, you can ensure that customers are only receiving the content they care about. Instead of sending every customer on your list the same email, you can use their online behavior and preferences to segment the messages you send.

What does this look like in action? You can start small by removing generic greetings from emails and inserting the customers name. Instead of Hello, Subscriber, its Hello, James. This might seem minor, but 90% of marketers who used personalization techniques saw an increase in their results.

You can also personalize calls to action (CTAs) in your communication. Or you can operate different versions of your site so that new and returning visitors see different messages. A first-time visitor might see a prompt to sign up for your email list, while a returning visitor might see a prompt to check out a new product.

4. Use the power of podcasts

Twenty-two percent of Americans listen to podcasts regularly, and an estimated 70% of Americans have heard at least one show. Podcasts are growing steadily in popularity because they appeal to just about everyone. There are thousands upon thousands of shows that cater to all sorts of interests, both niche and popular. But marketers love podcasts because they present an unprecedented advertising opportunity.

A 2019 Nielsen study showed that podcast ads are more effective than digital ads. Among the many reasons, podcast listeners form personal relationships with podcast hosts, and many podcast ads are read by these hosts. So, even though its advertising, it feels more like a friend is recommending their new favorite product rather than a company forcing it on them. Including podcast ads in your 2020 content strategy could give you access to your core audience in a way thats both engaging and effective.

In 2020, content strategy is all about meeting customers where they are. Its about telling compelling stories on the platforms theyre already using, tailoring the content they see to their individual tastes and inviting them to experience your brand in ways that are less overt than traditional advertising. Embrace these trends, and youll be ahead of the game -- and in your customers inboxes and podcast feeds.

Read more here:
Four Content Marketing Trends To Keep An Eye On In 2020 - Forbes

Contenders from left, Stormzy, FKA twigs and Lewis Capaldi. Composite: PA/Redferns/Getty Images

Coldplay Foals Bring Me the Horizon D-Block Europe Bastille

Speaking from the venal, artistically disinterested, industry-beancounter point of view that is appropriate for the Brits, groups are nothing compared with solo artists in 2020. None of the acts up for group of the year has received any other nominations; its only the second time ever that no group has been up for album of the year, and none are scheduled to play live tonight. Which is a shame because there is some middling-to-good talent here. Coldplay are perhaps too big to fail, with their album Everyday Life a spirited, adventurous and by their standards politically engaged record. But given Academy members could give two votes to Foals, for each of their two robust albums last year, Chris Martin et al are likely to lose out. Bastille continue to slip down the zeitgeist like a lubed toboggan, and D-Block Europe, while a heartening independent British success story, rely too much on trap cliche. Bring Me the Horizon deserve this their album amo was a towering confection of pop, emo and hard rock, like a cloud of black candy floss.

Will win: Foals Should win: Bring Me the Horizon

Mabel Freya Ridings FKA twigs Charli XCX Mahalia

There are so few women on this years ballots that you half expected the Brits to try and put a shaved Ed Sheeran forward for this category. Much ink has been spilled here on this topic but suffice to say, it is shameful that Mabel is the only British woman to appear elsewhere. Its likely she will win after a year in which she broke through into proper pan-demographic pop success (even if she hasnt yet matched Finders Keepers), though FKA twigs deserves it and in a perfect world, album of the year for her emotionally forthright Magdalene. Mahalia deserves her nod but will make better records; Freya Ridings doesnt deserve her nod and will perhaps make less awful records. The evergreen Charli XCX, meanwhile, has that particularly horrible kind of fame that means youre so famous to your fans that they feel they own you, while you remain totally unknown to nearly everyone else.

Will win: Mabel Should win: FKA twigs

Harry Styles Lewis Capaldi Dave Michael Kiwanuka Stormzy

As the BPIs chairman tried to spin it, these shortlists are merely what voters, who are nearly 50% women, went for. Well, yes, but Academy members were given 26 women to pick from in British female, versus 84 men in this British male category an imbalance that could be addressed immediately by the Brits, and more profoundly by labels who should be bringing more female talent through to make it to the longlist (which is currently dictated by chart success). All that said, there is some formidable male artistry at this years awards and every kind of good male charisma: lawful-good from social consciences Michael Kiwanuka and Dave, neutral-good from statesmanlike sex magnets Stormzy and Harry Styles, and chaotic-good from larky emotional wreck Lewis Capaldi.

Will win: Lewis Capaldi Should win: Lewis Capaldi

Aitch Lewis Capaldi Dave Mabel Sam Fender

As if to prove the efficacy of the major-label assembly line that is the Brit awards, one former rising star award winner (Sam Fender) and two former nominees (Mabel, Lewis Capaldi) make it to the big leagues. Capaldi has this sewn up: he had the biggest-selling album of last year in the UK, topped the singles charts in the US and UK, and did it all with the demeanour of a substitute teacher who cant really be arsed. In a Britain that is allergic to pretension and addicted to really sad ballads, Capaldi is our god. Aitch will have to console himself with a new award at the Brits this year, the Ben Beaumont-Thomas Memorial Award for Troublingly Childlike Rappers Who My Girlfriend Would Nevertheless Risk It All For.

Will win: Lewis Capaldi Should win: Lewis Capaldi

Ed Sheeran and Justin Bieber I Dont Care Mabel Dont Call Me Up Calvin Harris and RagnBone Man Giant Dave ft Burna Boy Location Mark Ronson ft Miley Cyrus Nothing Breaks Like a Heart AJ Tracey Ladbroke Grove Lewis Capaldi Someone You Loved Tom Walker Just You and I Sam Smith and Normani Dancing With a Stranger Stormzy Vossi Bop

Over the last few years mainstream pop songs have gone from being galumphing EDM brutes crashing on to the dancefloor with a tray of Jgerbombs to sleek wallflowers slipping through the crowd with an espresso martini. Location, Ladbroke Grove and Vossi Bop flirt lightly; Giant and Dont Call Me Up bang politely; and Dancing With a Stranger and Nothing Breaks Like a Heart stoically hold their tears back even though theyve just seen their ex getting off with someone by the loos. In the end, its likely to be a big ol traditional blubfest that wins, though AJ Tracey could perhaps pull an upset.

Will win: Lewis Capaldi Someone You Loved Should win: Sam Smith and Normani Dancing With a Stranger

Ariana Grande Billie Eilish Camila Cabello Lana Del Rey Lizzo

Traditionally a powerhouse category, and even more so in 2020. In any other year, Ariana Grande would win for an album that expertly flips between flippancy and seriousness, Camila Cabello for releasing the song of the summer, Lana Del Rey for releasing the critical darling album of the year, and Lizzo for being a flute-huffing, glute-quaking, pop-cultural life force. However, theyre up against Billie Eilish, a fount of pop invention who makes it feel like the wind has changed whenever she comes on the radio.

Will win: Billie Eilish Should win: Billie Eilish

Bruce Springsteen Burna Boy Tyler, the Creator Dermot Kennedy Post Malone

A much less predictable but no less high quality field here. Tyler, the Creator rightly won a Grammy for his album Igor, but he remains a much more cult artist in the UK; Burna Boy is British pops brilliant sideman du jour but is yet to have a solo breakthrough in the UK beyond the Afro-swing faithful. Springsteen is the equivalent of the dad waiting in the car outside the O2 while the kids have their fun. Post Malone has more streams than a Welsh mountain in February and his Lords of Anarchy: The Musical shtick is really quite brilliant, but, a bit like Eurovision, Academy voters might go for just-across-the-water Irishman Dermot Kennedy, whose raw talent powers his standard-wattage songcraft with a steady glow.

Will win: Dermot Kennedy Should win: Tyler, the Creator

Stormzy Heavy Is the Head Michael Kiwanuka Kiwanuka Lewis Capaldi Divinely Uninspired to a Hellish Extent Dave Psychodrama Harry Styles Fine Line

Capaldis utterly cleaved psyche allowing him to sing of devastating heartbreak one minute and record fish-out-of-water comedy for Instagram the next might trouble his therapist, but it is surely catnip for Academy voters. He is the whole entertainment package, like Kevin Bridges and Adele spliced together by a nefarious Live Nation promoter. Yet he shouldnt really win the big prize here, as his album while containing some really strong songs, such as Hollywood, Grace and of course Someone You Loved lacks range compared with the rest here. Styles is unlikely to win despite the excellent quality of his microdosed soft rock, but Kiwanuka, Stormzy and Dave are all heavyweight contenders, artists knitting together the personal and social. There is the tiniest bit of daylight between all of them in one of the strongest ever fields in this category, but ultimately, it feels like Capaldis year.

Will win: Lewis Capaldi Divinely Uninspired to a Hellish Extent Should win: Dave Psychodrama

Excerpt from:
Brit awards 2020: who will win every award and who should - The Guardian

The tale unleashed in this space this day is difficult to categorize. Some will say it is typical of fake news; others will insist that it best fits somewhere in the dizzy, digital world of social media.

This column reminds me of the line TVs long-running series, Hee Haw, tossed at viewers regularly: I hate to repeat gossip, but dont know what else to do with it.

Im turning a blind eye to names, places and situations, but the story is being shared gleefully by folks who still enjoy jokes. In this piece, I acknowledge that the account is wrapped in the blankets of what might have been. Ive been a member of this what if group since Hector was in puppyhood, half expecting one day to receive a statement asking me to pay past due membership dues if I expect to regain full reinstatement. Okay, so heres the story.

*****

Shes a church-going, self-proclaimed, Bible-believing little old lady who has always attended church services whenever the doors been open. Well call her LOL for short. (She admits that shes several pounds north of little, but unquestionably qualifies for membership in the old category.) LOL frequently jokes that she qualified for senior citizen status when gasoline sold for 75 cents a gallon, and remembers when the Dead Sea was just sick.

She remains a full participant in Sunday school, frequently thrust into organizing socials, including annual Super Bowl get-togethers.

This year, she was still in charge of planning the event, but class members voted to meet in another home, particularly since LOLs husband of some 70 years had passed away several months earlier.

*****

Hubby would have been pleased, she thought, since the class planned to honor his memory as members scarfed down Doritos and other TV foodstuff promoted during THE GAME. Fearing the half-time entertainment might get out of hand, she and other women folk retreated to the kitchen for a scripture memory contest. LOL wanted to make sure that she and other ladies were not subjected to whatever improper halftime programming that likely would include planned wardrobe malfunctions. The men were invited, too, but they failed to join them in retreating to the kitchen. Guys knew their plows would be cleaned in scripture competition, and they didnt want to miss a Super Bowl moment.

The ladies became scripturally engaged, finally returning to the den midway in the fourth quarter.

LOL barely noticed the excitement of the final minutes, intent on savoring her own big win in the scripture scuffle. She successfully recited Acts 2:38, all 34 words from the King James version, described by class members as the real Bible.

*****

On her way home, she pondered Acts 2:38, and its emphasis on the importance of repentance. Little did she know how much the scripture would help her moments later.

Upon entering her den, she was face-to-face with a burglar who already had raided her jewelry box, its contents rattling around in a pillow case.What to do? With a mighty yell, she screamed, ACTS 2:38!

The holy rant seemed to disarm the looter. He fell to his knees, begging forgiveness and insisting to call the police himself.

*****

Soon, the officers arrived. The burglar was handcuffed, ready to go to the hoosecow. (Before you ask, I did have to resort to the dictionary for spelling assistance, and to make sure the term means jail.)

As they departed, an officer asked the culprit why he surrendered so willingly. The heist could have worked if Id arrived earlier and if my hearing had been better, the burglar moaned. When she screamed Acts: 2:38, I thought she said she had an axe and two .38s. I knew I didnt have a chance against such weapons.

Master storyteller Zig Ziglar loved this yarn, including it in many speeches. Its said that he usually started laughing before he could get the punch line out.

Dr. Newbury is a former educator who writes weekly and commits speeches. Comments/speaking inquiries to: newbury@speakerdoc.com. Phone: 817-447-3872. Web site: http://www.speakerdoc.com Twitter: @donnewbury. Facebook: don newbury.

Continued here:
THE IDLE AMERICAN: A Scripture most timely | News - Mineral Wells Index

Business professionals having meeting in modern workspace.

Zig Ziglar was once quoted as saying, You dont build a business you build people and then people build the business. Despite the ego that a lot of founders carry into their businesses, thats absolutely true.

When you put your people first by investing in them, youre able to increase employee satisfaction, morale, and productivity. In turn, that will drastically boost your bottom line, reduce turnover, and improve your brands reputation which may just help attract top talent in the future.

Simply put, its a win-win for both you and your people. But how do you know when its the right time to make an investment?

Employee engagement is less than desired.

According to Gallups State of the Global Workforce report, 13% of employees are engaged in their jobs, while 63% are not engaged and 24% are actively disengaged across 142 different countries. That doesnt exactly mean that engagement is an issue among your team. To know for certain, be on the lookout for signs of employee disengagement like absenteeism, a decline in work quality, a change in behavior, withdrawal, or a high turnover rate.

But any issue you notice begs another question: What investment should you make?

The most obvious choice is providing your teammates with professional development opportunities so they can excel in their current positions. Additionally, these new skills and insights can help them stay relevant in their field, as well as take on new projects. In fact, Bonusly's 2019 Engagement and Modern Workplace Report noted that 91% of Highly Engaged employees are satisfied with their professional development opportunities compared to only 28% of Actively Disengaged employees.

Other investments you may want to consider making to improve engagement could be coaching leadership, offering constructive feedback, recognizing employees contributions, and allowing for flexible work arrangements.

Change is on the horizon.

Change, as John Maxwell would say, is inevitable. This is definitely true if you want your business to edge out your competitors, adapt to changing consumer tastes, and thrive financially.

Change is most common when introducing a new product or service that requires your team to learn a new skill, venture into a new market, or meet new compliance requirements. Another instance is when your company has implemented a new strategy, changed an operation or process, or pivoted completely.

Again, what investment should you make?

Providing teammates with the proper training so theyre able to successfully adapt to the change is essential. If the change requires new tools or equipment, make sure your people have these items at their disposal. You should also invest in creating FAQ pages, Wikis, or instructional videos so your team can easily access them if they have questions. This saves you time while giving them the support they need.

But the best investment you can make here is transparency. Dont leave your people in the dark. Let them know whats going on and what they should expect moving forward.

Your team struggles with time management.

From personal experience across multiple companies, this is one of the most common struggles teams face. But its hardly discussed the assumption seems to be that knowledgeable people know how to be efficient. The truth is that we all have competing demands and when your teammates can manage their time more effectively, theyll be more productive, healthier, and happier.

The most common signs that a team member has a time management problem is that hes constantly missing deadlines, arriving late to work or meetings, seeming to never leave the office, and not living up to his full potential.

What investment should you make here?

Ive been a fan of personal time investment for years. That simply means prioritizing time with every one of your team members so you can ensure theyre working on the right goals, prioritizing their lists correctly, and not taking on more assignments than they can handle. Furthermore, you may want to evaluate just how effective your meetings are are you discussing the issues that plague their everyday work, or are you just discussing the big picture?

Most importantly, invest in your teammates health and well-being. After all, if theyre stressed and facing burnout, how can they possibly be focused and energetic at work? Contemplate offering generous PTO, employee wellness programs, and healthy snacks. Each of these things can boost productivity when people have hit a wall.

Employees have become too complacent.

Obviously, you want your people to be comfortable, but you dont want them to grow complacent. Its not only costly, but it also shows that your team no longer wants to learn, grow, or achieve greatness both personally and in the interests of your business.

What are the signs of an employee whos gotten too comfortable? The most glaring is a tendency to only do the bare minimum. He doesnt come in early, stay late, or go the extra mile. More red flags would be when an employee is no longer interested in new opportunities, isnt questioning or contributing to ideas, or has an automatic reply that sounds similar to Sorry, thats not possible.

In a tricky situation like this, what investment should you make?

You could again provide professional development opportunities and offer flexible work arrangements. This would also be a perfect time to schedule a one-on-one sit-down with the person to get to the root of the problem.

Another way to address this issue? Help him get out of his comfort zone. Assign him a new and challenging assignment. Empower him by having him take control of a project or meeting, like attending a conference and sharing the key takeaways with the rest of your people.

Theres a skill gap that needs to be filled.

Sometimes when a business is growing faster than expected, you need your existing team members to wear multiple hats until you have the resources to hire the right people for the job. Other times, your business may have changed direction, meaning your people have to learn a new skill if they want to remain a member of your team.

What investment should you make when skill sets need to pivot?

As always, you cant go wrong with professional development opportunities. This could include in-house training, online courses, mentoring programs, or having your people attend workshops and industry events. The key here is to acknowledge that youre asking them to make a big change and showing them that youll give them the resources they need to succeed.

Investing in your employees is the smartest business decision you can make. Often, it involves an actual financial commitment. But there are plenty of other times when investing in your team requires a time commitment on your end.

The most important thing to keep in mind is that you want to make sure your investment is sustainable. Invest in the people you want to grow your company with, and youll see the dividends in both your relationships and your business.

More here:
How To Pinpoint The Best Time To Make Big Investments In Your Staff - Forbes

The report scrutinizes the market by an exhaustive analysis on Global Product-based Sales Training Market dynamics, market size, current trends, issues, challenges, Forecasts, competition analysis, and companies involved.

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Global Product-based Sales Training Market Research Report 2020-2026 is a historical overview and in-depth study on the current and future market of the Product-based Sales Training industry. The report represents a basic overview of the Product-based Sales Training market share, competitor segment with a basic introduction of key vendors, top regions, product types and end industries. This report gives a historical overview of the Product-based Sales Training market trends, growth, revenue, capacity, cost structure, and key drivers analysis.

Top Countries Data Covered in Product-based Sales Training Market Report are: United States, Canada, Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium, China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia, Brazil, Mexico, Argentina, Columbia, Chile, Saudi Arabia, UAE, Egypt, Nigeria, South Africa,

The report mainly studies the Product-based Sales Training market size, recent trends and development status, as well as investment opportunities, market dynamics (such as driving factors, restraining factors), and industry news (like mergers, acquisitions, and investments). Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Porter's Five Forces Analysis (potential entrants, suppliers, substitutes, buyers, industry competitors) provides crucial information for knowing the Product-based Sales Training market.

Global Product-based Sales Training Industry 2020 Market Research Report is spread across 121 pages and provides exclusive vital statistics, data, information, trends and competitive landscape details in this niche sector.

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Key players in the global Product-based Sales Training market covered in Chapter 4

Scope of the Product-based Sales Training Market Report:

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2026) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:

In Chapter 11 and 13.3, on the basis of types, the Product-based Sales Training market from 2015 to 2026 is primarily split into

In Chapter 12 and 13.4, on the basis of applications, the Product-based Sales Training market from 2015 to 2026 covers

Global Product-based Sales Training Market providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The Global Product-based Sales Training market development trends and marketing channels are analysed. Finally, the feasibility of new investment projects is assessed and overall research conclusions offered.

With tables and figures helping analyse worldwide Global Product-based Sales Training market growth factors, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

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Years considered for this report:

Some Points from TOC:

1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Regulatory Scenario by Region/Country 1.4 Market Investment Scenario Strategic 1.5 Market Analysis by Type 1.5.1 Global Product-based Sales Training Market Share by Type (2020-2026) 1.5.2 Type 1 1.5.3 Type 2 1.5.4 Other 1.6 Market by Application 1.6.1 Global Product-based Sales Training Market Share by Application (2020-2026) 1.6.2 Application 1 1.6.3 Application 2 1.6.4 Other

2. Global Market Growth Trends 2.1 Industry Trends 2.1.1 SWOT Analysis 2.1.2 Porters Five Forces Analysis 2.2 Potential Market and Growth Potential Analysis 2.3 Industry News and Policies by Regions 2.3.1 Industry News 2.3.2 Industry Policies

3 Value Chain of Product-based Sales Training Market 3.1 Value Chain Status 3.2 Product-based Sales Training Manufacturing Cost Structure Analysis 3.2.1 Production Process Analysis 3.2.2 Manufacturing Cost Structure of Product-based Sales Training 3.2.3 Labor Cost of Product-based Sales Training 3.3 Sales and Marketing Model Analysis 3.4 Downstream Major Customer Analysis (by Region)

4 Players Profiles 4.1 Player 1 4.1.1 Player 1 Basic Information 4.1.2 Product-based Sales Training Product Profiles, Application and Specification 4.1.3 Player 1 Product-based Sales Training Market Performance (2015-2020) 4.1.4 Player 1 Business Overview

4.2 Player 2 4.2.1 Player 2 Basic Information 4.2.2 Product-based Sales Training Product Profiles, Application and Specification 4.2.3 Player 2 Product-based Sales Training Market Performance (2015-2020) 4.2.4 Player 2 Business Overview

4.3 Player 3 4.3.1 Player 3 Basic Information 4.3.2 Product-based Sales Training Product Profiles, Application and Specification 4.3.3 Player 3 Product-based Sales Training Market Performance (2015-2020) 4.3.4 Player 3 Business Overview

4.4 Player 4 4.4.1 Player 4 Basic Information 4.4.2 Product-based Sales Training Product Profiles, Application and Specification 4.4.3 Player 4 Product-based Sales Training Market Performance (2015-2020) 4.4.4 Player 4 Business Overview

4.5 Player 5 4.5.1 Player 5 Basic Information 4.5.2 Product-based Sales Training Product Profiles, Application and Specification 4.5.3 Player 5 Product-based Sales Training Market Performance (2015-2020) 4.5.4 Player 5 Business Overview 5 Global Product-based Sales Training Market Analysis by Regions 5.1 Global Product-based Sales Training Sales, Revenue and Market Share by Regions 5.1.1 Global Product-based Sales Training Sales by Regions (2015-2020) 5.1.2 Global Product-based Sales Training Revenue by Regions (2015-2020) 5.2 North America Product-based Sales Training Sales and Growth Rate (2015-2020) 5.3 Europe Product-based Sales Training Sales and Growth Rate (2015-2020) 5.4 Asia-Pacific Product-based Sales Training Sales and Growth Rate (2015-2020) 5.5 Middle East and Africa Product-based Sales Training Sales and Growth Rate (2015-2020) 5.6 South America Product-based Sales Training Sales and Growth Rate (2015-2020)

11 Global Product-based Sales Training Market Segment by Types 12 Global Product-based Sales Training Market Segment by Applications 13 Product-based Sales Training Market Forecast by Regions (2020-2026) Continued

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Product-based Sales Training Market Size & Share 2020 - Review, Key Findings, Company Profiles, Complete Analysis, Growth Strategy, Developing...

U.S. companies spend billions annually on sales training, and billions more is spent globally. The U.S. average per-year, per-head spent to train sales people is $2,326. Reacting to an increasingly complex selling environment is a growth-stalling proposition for many sales orgs. They need badly to do something different. They turn to sales training, hoping to help their sellers stand out and engage customers earlier and more effectively.

While sales training itself can be highly effective, sales training by itself may not produce the commercial results sales leaders hope for. Companies that are serious about real, sustainable growth in a complex and unpredictable environment should look beyond just training and focus instead on broad commercial transformation.

In Challengers history of commercial effectiveness work, with more than 600 companies, weve found that skill training is just one of six critical pillars of successful commercial transformation. The companies that get transformation right and see consistent, sustainable growth, plan and execute around all of these six pillars. Lets briefly explore each of them.

The Six Pillars of Commercial Transformation

1. Leadership Alignment

2. Message Deployment

3. Skill Development

4. Process Improvement

5. People Management

6. Success Measurement

Investing in sales training (whether its a single classroom or a million-dollar event) is a good idea, but without the accompanying focus on leadership alignment, message development, process improvement, etc., the rah rah motivation it inspires will quickly fizzle and your event will be remembered more for its cost than its benefit.

Ultimately, a foundation for sustainable, profitable growth is broader commercial transformation. The Six Pillars listed above are designed to support that effort. Companies that use these pillars as their guiding light are those seeing the greatest return on their commercial effectiveness efforts, including their investments in seller training.

Spencer Wixom is Vice President of Marketing at Challenger, and has helped transform sales and marketing teams in some of the biggest and best companies in the world.

See original here:
Six Ways To Keep A Million-Dollar Sales Training Investment From Being A Million-Dollar Write-Off - Customer Think

The Strategies That Work, is a company dedicated to curating ideas and information to launch business to the next level. We are excited to highlight one of our five presenters who will share his insights on transforming and transitioning your business for the next destination. The event will be held on May 7th 2020 at the Conference Center of Sheppard Pratt from 8:00 a.m. - Noon.

We are honored to have Chris McDonell as our host/moderator and included in our panel of experts. Chris is the President of McDonell Consulting Group/Sandler Training based in Towson, MD. He has over 30 years of experience in sales and executive leadership. As an executive in the corporate world, he has led large sales, operations, and management teams to reach and surpass business goals on a continual basis. He hashands-on experience and expertise in all areas of leadership, marketing, operations, and sales, having trained and coached thousands of sales professionals, sales managers, and senior level management of both large and small companies across the country. Chris helped to establish national training platforms for multi-layered, decentralized organizations and led teams to determine optimum results in sales, human resource, operations, and leadership development training needs. He possesses a proven track record of success as an award-winning trainer and corporate coach, and brings added value to any company seeking sales management, coaching, sales training and improved client retention.

Chris breadth of experience in the human capital landscape will be invaluable as the host/moderator and panelist, states Larry Wilner, founder of The Strategies That Work. He has a way of communicating and translating the core issues that are the bedrock of any growth or transition strategy.

Additional panel participants, who are outstanding thought leaders in the world of transition and transformation and will be sharing their insights at the May conference include:

You can view a complete schedule for the day and register for this morning of great panelists and content on our website; https://thestrategiesthatwork.com/. Take advantage of our early bird special through the end of February.Please call Larry Wilner at 443.465.8300 or email Larry@thestrategiesthatwork.com

ABOUT OUR PRESENTERS FIRM:

McDonell Consulting Group/Sandler Training is a global training organization with a local focus and over four decades of experience. They have successfully partnered with businesses and individuals in a variety of industries to help them improve the effectiveness and efficiency of their sales and management processes.Read more about McDonell Consulting Group/Sandler Training Here!

ABOUT THE STRATEGIES THAT WORK, LLC:

The Strategies That Work, LLC is a company dedicated to curating ideas and information that launch businesses to the next level. You can see the past events atwww.thestrategiesthatwork.com.

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The Strategies That Work, Announces: MCG Consulting/Sandler Training Thought Leader As Part Of Business Transformation Panels - Citybizlist Real...

Plug in America, a group that advocates for electric vehicles in the US, has announced a nationwide campaign to train car dealers how to sell electric cars. Any interested dealer can sign up for the course on Plug In Americas websiteand start getting training on how to better sell electric cars.

Plug In America has been running the PlugStar dealer program since 2016. Until now, it was only available in a few states and cities.

PlugStar has trained over 100 dealers and 1,000 dealer and manufacturer staff in that time, and so far its been quite a success. Plug In America says dealers that have received PlugStar training sell 4x as many EVs as their counterparts, and their customers are twice as satisfied with the sales experience (70% gave a 5-out-of-5 star rating to PlugStar dealers, versus 35% for non-PlugStar dealers).

Since electric cars work differently than gas cars and have different advantages, dealers need to know how to talk about these things with customers, and how to set expectations properly so customers are comfortable and prepared for their new vehicle.

But most dealers dont know these things, and as a result they end up pushing customers away from electric cars. With the notable exception of Tesla stores, dealers quite often show little knowledge and interest about the electric vehicles they have on the lot, if any.

If dealerships dont talk much about EVs, its hard for people to learn about them. The dealerships are the gatekeepers to EV adoption, and for the most part, so far, they have been stingy with the keys to that gate. So stingy, in fact, that Tesla, the one company with its own trained sales staff, sells more cars than the rest of the industry combined. Surely a large part of the reason for this is because Teslas dealers dont anti-sell their EVs.

It has even become an issue for manufacturers. Weve spoken with several manufacturers that cite dealerships as an obstacle to their own EV sales, with the dealers showing a lack of training and interest. VW and Ford just committed to fund their own dealersto try to get them up to speed before their new EVs launch.

Because of this, so far, EVs sell mostly by word of mouth. When your neighbor or friend gets one and cant stop raving about it, then you start to consider getting one yourself. Or maybe you talked to an owner at Plug In Americas Drive Electric Week, an international event of community gatherings where you can meet EV owners and talk to them about their cars. Or you learned about them from a website like ours, staffed by EV drivers who know the ins and outs of ownership.

But thats mostly because dealersdont try to sell EVs, leaving owners as the only ones actually putting effort into selling them.

Worse than that, dealer associations even try to stop EV companies from selling EVs. Tesla has encountered lots of roadblocks put up by dealership associations, and yesterday we reported on Rivian encountering the same resistance in Colorado.

Even for brands that do sell electric cars, the EV dealership experience isnt great. Electrek staff have encountered this poor experience ourselves, and were sure many of our readers can relate. Feel free to tell us your stories in the comments below.

This isnt to say that all dealership experiences are bad. There are some dealerships that specialize in EVs, and those dealerships tend to do well. Those dealerships tend to be in places where EVs are already popular, though, which doesnt help EV penetration in places where its still lacking.

All of these are reasons that Plug In America has decided to get involved nationally in helping sell EVs better.

Plug In America cited more data in their decision. A recent Cox Automotive report showed 3 out of 4 EV buyers said the dealer or salesperson strongly influences their purchase decision. The same report found that two-thirds of dealers receive some to no support for marketing and selling EVs from the manufacturer.

Our work has shown that salespeople who are more confident talking about EVs with their customers end up selling a lot more EVs, said Plug In America executive director Joel Levin. I can think of no better way to accelerate this movement than by making our proven PlugStar training widely available to dealers across the country. Many new EV models will be available in the coming months, and dealers need to be ready to sell these cars.

Plug In Americas new EV sales training program has a registration fee of $295 for a single seat and $995 for a multi-seat course intended for dealers. Theres also a regional EV specialist certification program in San Diego for $1,995, which adds additional training including region-specific information and is partially funded by local utility SDG&E. Plug In America is headquartered nearby in Los Angeles.

You can find out more about the new program here.

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Plug In America will fix the No. 1 EV adoption hurdle: car dealers - Electrek

TravelNet Solutions | February 17, 2020

Cottage Grove, Minn.- As part of its ongoing commitment to education and training, TravelNet Solutions is pleased to announce their next sponsored webinar with Doug Kennedy, the lodging industrys most experienced sales and guest service trainer. The webinar titled Turn Your Inbound Reservations Team Into Sales Hunters! will take place at 11:00 am CT on February 21st, 2020. To register click here.

In this webcast, Doug will present ideas for transitioning reservation agents from their farmer role into a new role as sales hunters! Presented are:

The reservations teams at most lodging companies are typically exclusively focused on responding to inbound inquiries coming in via phone, email and direct messages received on apps such as OTAs, said Doug Kennedy. Smart leaders have already taken the first step, which is sales training to help agents evolve from order takers to be order makers. Now its time to push onward to the next era.

In this webcast, Doug will present ideas for transitioning reservations agents from their farmer role into a new role as sales hunters.

KTN President Doug Kennedy is the lodging industrys leading expert in reservation sales, having conducted training for top tier companies across all market segments for over two decades. His hotel clients have ranged from five-star hotels as large as The Venetian Las Vegas (7,000+ rooms) to small luxury inns such as the Castle Hill Inn Newport, RI (35 rooms). He has extensive experience in training non-traditional segments such as all-inclusive resorts, historic inns, ski lodges, and vacation rental companies. Over the years he has conducted corporate sponsored training for most of the major hotel brands.

We know how important agent optimization is for both inbound and outbound calls, said Ryan Bailey, TravelNet Solutions CEO. Whether or not you are using TRACK Pulse, Dougs first webinar of 2020 will offer great guidance on how to train reservation agents on closing outbound revenue.

To register for the webinar click here.

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TravelNet Solutions and Doug Kennedy Announce Upcoming Webinar for February 21st - Hotel-Online.com

Saturday will mark 40 years since a group of college kids from the United States defeated the Soviet Unions hockey dynasty, 4-3, in the Miracle On Ice, forever inserting themselves into history on their way to a gold medal at the 1980 Winter Olympics in Lake Placid.

Captain Mike Eruzione scored the winning goal. Jim Craig played every minute possible between the pipes. Dave Silk and Jack OCallahan helped, too, to make the miracle happen. Four boys from Boston, affectionately dubbed Bostons Boys of Winter by The Athletics Steve Buckley, had their lives forever changed on Feb. 22, 1980.

Heres what they told The Athletic about the past four decades.

Eruzione grew up in Winthrop, and thats where he brought his gold medal when he returned from Lake Placid at the age of 25. As one of just five players on the team not drafted to the NHL, he retired from competition after the Olympics, going on to broadcasting and coaching at his alma mater, Boston University. He married his high school sweetheart and raised three children.

I bought a house two doors from the house that I grew up in, Eruzione said. My mother-in-law lives around the corner, my cousin Tony lives next door. My brother lives down the street.

The only difference is that I live in a bigger house than if we didnt win the gold medal.

Eruzione balances his job as the director of special outreach at BU with personal appearances. His memoir, The Making of a Miracle: The Untold Story of the Captain of the 1980 Gold Medal-Winning U.S. Olympic Hockey Team was published in January.

The only member of the team from Boston proper, OCallahan grew up in Charlestown and graduated from Boston Latin School before a four-year career at Boston University. He injured his knee in exhibition play at Lake Placid, and returned for the instant classic medal-round game.

A Blackhawks draft pick, he played in the AHL before making his NHL debut in 1982, eventually retiring in 1989.

None of this went according to plan. OCallahan, who was 22 at the Olympics, never wanted to leave Boston, and wanted to enroll in business school to start a career in real estate. After a chance meeting, Walter Payton helped OCallahan get started in the field in Chicago.

That was a Saturday night, and he took my number, OCallahan said. And he called me the next day and said, You have a meeting with this guy, hes a board member of the Chicago Mercantile Exchange. And he said, Call me back and let me know how it went. I mean, Walter Paytons asking me to call him back. Thats like Tom Brady asking you to call him if youre a kid in Boston.

He worked for the Chicago Mercantile Exchange before starting his own company, Beanpot Financial Services, with 1980 teammate Jack Hughes. He now works for Ziegler Capital Management and has relocated to Jacksonville, Fla.

I had a plan, OCallahan said. I knew what I wanted to do, and in a way, the Olympics got in the way of that. And then life kind of got in the way of that, and thats how you end up doing things you didnt plan on doing.

After Lake Placid, Silk, from Scituate, spent seven years in the NHL, including parts of two seasons with his hometown Bruins. With his 1980 teammates, he took part in the 2002 Olympic torch-lighting ceremony, where he interacted with world leaders, astronaut John Glenn, and singer LeAnn Rimes all because he had played hockey. He now works in management with Aberdeen Standard Investments.

You do have to move on, said the BU alum, who was 22 at the Olympics. I remember thinking, Well, Im really grateful that I was part of this and fortunate to have been there. But I also had the next 50 or 60 years of my life to fill. And at some point, I was going to have to buckle down and figure out what I was going to do, and being on that team was a nice calling card.

When youre introduced to people, and Eruzione says this a lot, its one of the few times in history where people remember where they were when something good happened. So its a blessing. Its a blessing for sure.

The Easton native made his NHL debut with the Atlanta Flames at age 22, stopping 24 of 25 shots faced against Colorado just six days after the Olympics. It was the only ending that made sense for what had been a whirlwind year capping a full season for BU with 48 games as a member of the Olympic team.

Within a week I was on the cover of Sports Illustrated, Craig said. And then I join the Flames, not knowing anybody on the team. I didnt even know what end to skate out to.

Now, Craig works out of Florida for his company Gold Medal Strategies, offering sales training and leadership development.

No member of our team would ever be the same because of the Olympics, Craig said.

You can read the full article from The Athletic here.

Read more from the original source:
We went through this portal from boys to men: Boston skaters on life after the Miracle on Ice - Boston.com