Organic Water Is A Sign That Americans Have No Idea What ‘Organic’ Is – HuffPost

Posted: July 11, 2017 at 5:42 pm


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Much like asparagus water and water sommeliers, organic water is giving us pause. Though the concept isnt new, its surprising to see it making waves again.

Mintel, a global market research firm, claims that nearly 25 percent of Americansare thirstyfor organic water, which proves America doesnt understand the concept of organic.

As NPR first pointed out when organic water hit the scene a few years ago, something can only be considered an organic compound if it contains a significant amount of carbon. But a water molecule contains two atoms of hydrogen (H) and one atom of oxygen (O) and no carbon so its actually inorganic. And according to the USDAs labeling process for organic products, water and salt arenot includedas an ingredient that must be labeled organic.

But a trendy new company called Asarasiis taking advantage of a loophole. The brand is selling the first USDA organic-certified water, according to a report from Food Navigator.

Because Asarasis water is filtered through a living thing a maple tree it appears to pass the USDAs certification test.

Asarasis tagline encourages customers torethink your drink, in the hopes that youll try this tree-filtered water. The water, which comes from sugar maple trees, is leftover from the maple syrup making process, though it doesnt contain any sugar.

We have a beautiful base water that can be utilized in a lot of food and beverages, Asarasi CEO Adam North Lazar recently said in an interview with Food Navigator. Our goal is to replace what is used as water in the organic food industry.

Marketing water this way doesnt make it look special, Charles Fishman, author ofThe Big Thirst: The Secret Life and Turbulent Future of Water, told NPR when organic water started to make its mark around 2011.Lets go with cosmic water it all came from space in the first place how about selling it that way?

If youre still interesting in purchasing Asarasis organic water, check for locations selling the product.

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Organic Water Is A Sign That Americans Have No Idea What 'Organic' Is - HuffPost

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July 11th, 2017 at 5:42 pm

Posted in Organic Food