INDORE: City-based social worker Padmashree Janak Palta and industrialists Ambrish Kela and Arun Dike have joined hands to promote healthy living. Every Sunday, they provide organic farmers a platform to interact with people of Indore and educate them about wholesome qualities of organic food under an organization named Jaivik Setu at Bicholi Mardana.

"The objective is to promote organic food so as to flush out harmful chemicals from our day-to-day lives," said Janak Palta. "The effort is a step to make people aware of its benefits and try to inculcate healthy eating habits," said Ambrish Kela adding, "We are trying to bring organic farmers, who have been working for the past many years in the field, in the forefront. They get a platform where they can directly sell their products to consumers, what is more people get a chance to interact with farmers themselves".

Many Indoreans turn up to check out organic vegetables and fruits. "We don't want to commercialize it much; we are trying to market it as a socializing event. A solar cafe has been set up at the farm where breakfast, lunch and snacks are served," said Kela.

As many as 300 people have participated in the programme so far.

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Interact with farmers, savour organic delicacies every Sunday