In Move to Expand into Organic Food, Campbell’s Buys Pacific Foods – FoodSafetyTech (blog)

Posted: July 10, 2017 at 7:42 am

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Scott Horsfall is Chief Executive Officer of the California Leafy Green Products Handler Marketing Agreement (LGMA). The LGMA verifies that Californias handlers of lettuce, spinach and other leafy green products are following a set of accepted food safety standards on the farm. The LGMA was formed in February of 2007, and Horsfall joined the organization in May of that year as its first CEO. From 2002 through 2006 Horsfall was CEO of the Buy California Marketing Agreement, the organization designed to promote sales and consumption of locally-grown produce. Joining the California Grown campaign as Chief Operations Officer in 2002, Horsfall oversaw the creation of its marketing programs, and was promoted to CEO in 2003.

Prior to joining California Grown, Horsfall was President of the California Kiwifruit Commission (CKC), a position he held from 1997 to 2002. The CKC implements marketing and research programs on behalf of the states 400+ kiwifruit farmers.

Horsfall began his career in California agriculture with the California Table Grape Commission, Fresno, CA, where he served most recently as Vice President, International Marketing. At the CTGC, Horsfall oversaw an annual $3.5 million export promotion program. During his tenure grape exports increased over 600% in 14 years. He has served on several industry boards and committees. He served as chairman of the United States Agricultural Export Development Council (USAEDC), was a member of the Agricultural Trade Advisory Committee (ATAC) for fruits and vegetables and is a past chairman of the Produce Marketing Associations International Trade Conference.

Horsfall has a MA in international relations from California State University/Fresno and a BA in communications from Brigham Young University in Provo, Utah.

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In Move to Expand into Organic Food, Campbell's Buys Pacific Foods - FoodSafetyTech (blog)

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July 10th, 2017 at 7:42 am

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