David Beck. Courtesy of Brave Ventures.

Brave Ventures has an eye on early-stage startups that are solving problems for consumers, publishers, and advertisers as more viewing shifts to streaming platforms.

The firm founded in 2014 as an advisory and investment company that worked with major media brands being transformed by digital, like Turner, Viacom, and CBS is looking at startups that help with things like content search and discovery, or measurement in the fragmented media landscape.

"There's already an overabundance of video services available," David Beck, the cofounder of Brave Ventures, who is overseeing its investments, told Business Insider. "Winners and losers will be difficult to predict. I would rather be betting on services that are going to be important to all of them, first and foremost, to consumers, as well as to publishers."

The streaming database ReelGood is one example of the type of company Beck says is solving real challenges for audiences. People can search on ReelGood for movies and TV shows across more than 50 streaming apps and be directed to those apps to watch them. Brave is not an investor in ReelGood.

The firm's active investments include MikMak, a home-shopping network for the mobile generation, as well as Canvs, a measurement company that analyzes consumers' emotional responses to videos and TV shows, among other things.

Brave Ventures was founded by Beck, the seasoned TV exec Jesse Redniss, and the advertising guru Gary Vaynerchuk.

The advisory business was acquired in 2016 by Turner to lead its strategy and innovation teams.

The investing arm remains independent and is actively evaluating investments.

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What investment firms, VCs are betting on in streaming video and TV - Business Insider