If you love farmers market produce but hate going to the farmers market, then GrubMarket is a thing you should check out. Its marketplace connects consumers with locally sourced and organic food from nearby farms and producers in a number of cities around the country.

GrubMarket hopes to take advantage of a couple of larger trends that are happening among consumers. First, a growing number of consumers have become more conscious of where their food comes from, and are trying to support local producers. The second big trend is consumer laziness, and a general desire to have all things delivered to them.

To capitalize on those trends, GrubMarket offers up a marketplace through which consumers can buy food from local farms and producers. Once theyve chosen from various different options, GrubMarket does the work of picking up those products from local producers and delivering them to consumers.

Farms benefit from a more direct connection with consumers, which generally enables them to make more money from products than if sold through third-party distributors. And since GrubMarket does all the pickup and delivery, they dont even have to worry about the cost of transporting their goods.

According to a recent study, only 16 cents out of every dollar spent on food end up going to the farms that produce it. The other 84 cents pay for transportation, storage, and processing of foods. By contrast, GrubMarket takes a small portion of sales, which means better margins for the producer.

With GrubMarket, consumers are able to support local food producers without the inconvenience of going to a farmers market. Theyre also generally able to get fresher and healthier foods than if they bought them at a nearby grocery store or another distributor.

If that all sounds familiar, its probably because GrubMarket isnt the only player providing a direct-to-consumer marketplace of locally sourced produce and other goods. Weve also written a bunch about Good Eggs, which has a similar model of delivering fresh and organic foods to consumers.

But there are some significant differences in how they work. Unlike Good Eggs, which operates a large warehouse and processing center in each of the markets it operates, GrubMarket has little on-the-ground operations costs. Instead of having food producers drop off their goods to one central location where it sorts and bags customer orders before sending out deliveries, GrubMarket goes to them to pick up orders.

By doing so, GrubMarket believes it can more efficiently route pickups and deliveries, while saving on the overhead that comes with having a local distribution to store and sort goods. Considering Goods Eggs recently laid off 15 percent of staff after raising $30 million, having a model that doesnt require a warehouse or employees to sort goods from a distribution center seems like a good bet for GrubMarket.

The tradeoff for the company is that it might not be able to deliver a certain good the day after a consumer orders it. According to GrubMarket founder Mike Xu, the typical wait time for goods is generally one-to-three days, which varies depending on where a food producer is located and whether or not the company will be picking up from other nearby farms or producers. That gives it the flexibility to make the most efficient use out of its delivery vehicles.

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With $2.1M In Funding, GrubMarket Connects Consumers With Local Farms And Food Producers

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Growing your own organic food: When growing "All You Can Eat" means very little work!
While there are daily triumphs every time you walk into the garden, sustainable gardening is at the least a many-year project. Looking back at our initial successes in the garden gives a sweeter...

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Exclusive footage Police raids organic food stores #hoe de informatie #FULL HD 2015
Full HD netherlands 2015 nieuws uit de natuur nieuws nieuws van vandaag nieuwsuur nieuwsbegrip nieuwste liedjes 2014 nieuws bloopers nieuwste films 2014 nieu...

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culture artifact-Marisol Pulido-organic food culture

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culture artifact-Marisol Pulido-organic food culture - Video

LEADING a healthier life is beyond consuming more fruits and vegetables. It is also further than getting a good heart rate or practically maintaining a well-balanced sugar intake. A healthy life significantly means being committed to eat naturally grown and untreated food.

Past the question of what you eat, one should also ask a rather equally relevant issue: Is the food you take safely nurtured for consumption?

This is where the concept of organic food production comes in. For us in the countryside, this is no longer an estranged concept because an organic revolution has already kicked off in Negros. And by far, the demand for organic produce has drastically became higher, with an increasing number of Negrenses becoming not only health.-conscious, but more so, aspiring to lead an organic way of life.

That is why, weekends in Negros have never been these healthier, thanks to the local front-liners in championing organic food production for staging organic markets during weekends.

The Organik na Negros! Organic Producers and Retailers Association (ONOPRA) has been at the forefront in shifting the lifestyle of every Negrense to patronizing locally grown organic products. To the group, securing a healthier lifestyle is a challenge everyone should embrace. In reality, to stay fit, live longer and practically remain youthful depends on what we eat. That is why organic markets are gaining more attendance lately.

Last weekend, ONOPRA and The District Northpoint-Ayala Mall kicked off the first of its three organic market weekend installments. It featured more than 50 exhibitors, showcasing organic fresh produce, vegetarian dishes, free range poultry products and local artisanal food. Handicrafts made by local artists, some clothing and textile displays and an array of organic farming suppliers lined up to showcase their contributions in making Negros the countrys next organic food bowl.

Apart from displays, short talks on organic lifestyles, slow food preparation and even silk manufacturing courtesy of OISCA are also valuable attractions.

What also caught my attention was the display of a community-based business organization that advocates in conserving and protecting blue crabs in the island. The Coastal Food and Deliveries Association of Hinigaran also advocates in empowering local fishermen to strategically market their seafood and direct it to consumers. During the weekend, a group of barangay leaders from Pontevedra town checked on the exhibit of Hinigaran fisher folks to learn from them.

With this, a strategic collaboration between two groups, without a doubt, will surely open more business opportunities and increase the demand in the future. This is a realization of the goals of ONOPRA and its president, Ramon Chin-Chin Uy Jr. in championing local organic production and collaborating with start-ups. We help each other. Our commitment is to open doors for local farmers and producers to grow their business, Uy stressed.

Jeannie Santos, marketing associate of The District Northpoint-Ayala Mall, said, Through this Organic Market, we give emphasis on health and wellness and make organic food and items directly available to the consumers. We also want to support the local farmers of Negros.

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Shifting to organic lifestyle

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THE Slow Food movement is gaining ground in Negros, according to Ramon "Chinchin" Uy Jr., one of the founding members of Slow Food Negros Island.

Slow Food Negros Island is now composed of 30 chefs, farmers, and restaurateurs, he said.

It was established in April 2012, and is now recognized by Slow Food International, he added.

The Slow Food advocates believe that "Everyone has the right to good, clean and fair food."

The Slow Food Negros is one of the exhibitors at the 1st Organic Weekend Market at The District Northpoint-Ayala mall over the weekend.

Joeri Arro, one of its members, held a Slow Food cooking demo Saturday noon to highlight the traditional ways of cooking food.

Slow Food is an international movement founded by Carlo Petrini in 1986. Promoted as an alternative to fast food, it strives to preserve traditional and regional cuisine and encourages farming of plants, seeds and livestock characteristic of the local ecosystem.

It was the first established part of the broader Slow Movement, with goals of promoting sustainable foods and promotion of local small businesses.

Uy, who is also the president of the Organik na Negros! Organic Producers and Retailers Association (ONOPRA) that organizes the Organic Weekend Market, said Slow Food aims to do away with preservatives and artificial ingredients in our cuisines, and discourages shortcut methods of cooking.

For them, natural and organic food cooked in traditional method is the healthier option.

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Slow Food featured in Organic Weekend Market