CEDAR FALLS, Iowa (KWWL) -- The Cedar Falls Recreation and Fitness Center and The Falls Aquatic Center announced plans to reopen after employees at both facilities tested positive for COVID-19.

The Recreation and Fitness Center will reopen on Monday, July 6, at 5:00 a.m., to members. Operating hours will be Monday through Friday from 5:00 a.m. to 8:00 p.m. until July 17. The City plans to resume regular summer hours after July 17.

Weather permitting, The Falls Aquatic Center will reopen on Saturday, July 4, at noon to season pass holders. The City of Cedar Falls announced the closure of both facilities on June 30 after an employee at each facility tested positive for COVID-19. The City says the facilities have been deep-cleaned in accordance with CDC guidelines.

A press release says city officials continue to comply with CDC and Iowa Department of Public Health guidelines. Due to privacy reasons, no additional information is being released regarding the two infected employees.

Both facilities will continue to follow COVID-19 precautions and all customers must abide by the rules in order to use the facilities. This includes wearing a mask at the Rec and at the Falls and following all social distancing rules. Those in the pool do not need to wear a mask at that time.

Anyone showing symptoms of COVID-19, including fever or cough, should not enter the facilities.

Click here to stay updated on announcements from the City of Cedar Falls and find local and national resources concerning the virus.

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Falls Aquatic Center & Cedar Falls Recreation and Fitness Center to reopen after positive COVID-19 cases - kwwl.com

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According to a new study, the best places for young professionals in the Houston area to live cross numerous counties and go far beyond the loop.

Niche, a site that researches neighborhoods, created a long list of the most recommended places for young professionals to live. The list is broken down by grade ratings.

To create the list, Niche used analytics and public data sources like the U.S. Census, to rank the areas. Factors like age, cost of living, access to restaurants and bars, all played a part. Grades are given based on how the places perform compared to the rest.

You can read the full list here.

Nassau Bay (Harris County)

Benefits: #1 place to live in Harris County, good for families, public schools, nightlife, health and fitness spots, housing and jobs

Feel: Urban

Rent Median: $1,164

Median Home Value: $216,300

Southside Place (Harris County)

Benefits: Good for families, nightlife, health and fitness, jobs and commuting

Feel: Urban Suburban Mix

Rent Median: $887

Median Home Value: $1,324,200

West University Place (Harris County)

Benefits: Good for families, health and fitness, jobs and nightlife

Feel: Rural

Rent Median: $2,372

Median Home Value: $1,055,000

Bellaire (Harris County)

Benefits: Good for families, health and fitness spots and jobs

Feel: Sparse Suburban

Rent Median: $1,759

Median Home Value: $838,800

Seabrook (Harris County)

Benefits: Public schools, jobs, good for families, nightlife and diversity

Feel: Dense Suburban

Rent Median: $1,098

Median Home Value: $232,600

Hedwig Village (Harris County)

Benefits: Public schools, good for families, diversity, health and fitness spots, jobs, and nightlife

Feel: Urban Suburban Mix

Rent Median: $1,176

Median Home Value: $1,181,900

Sugar Land (Fort Bend County)

Benefits: Public schools, good for families, jobs, diversity, housing and health and fitness spots

Feel: Sparse Suburban

Rent Median: $1,719

Median Home Value: $309,000

Cinco Ranch (Fort Bend County)

Benefits: Public schools, good for families, jobs, housing, health and fitness spots and diversity

Feel: Dense Suburban

Rent Median: $1,375

Median Home Value: $362,100

Spring Valley Village (Harris County)

Benefits: Good for families, public schools, jobs, health and fitness spots, housing, nightlife and commuting

Feel: Rural

Rent Median: $3,501

Median Home Value: $711,900

New Territory (Fort Bend County)

Benefits: Good for families, jobs, housing, diversity and health and fitness spots

Feel: Sparse Suburban

Rent Median: $1,554

Median Home Value: $276,800

Greatwood (Fort Bend County)

Benefits: Good for families, jobs, health and fitness spots, housing and diversity

Feel: Sparse Suburban

Rent Median: $2,000

Median Home Value: $322,000

Bunker Hill Village (Harris County)

Benefits: Public schools, good for families, health and fitness spots, nightlife and jobs

Feel: Rural

Rent Median: $3,501

Median Home Value: $1,415,100

League City (Galveston County)

Benefits: Good for families, jobs, diversity, public schools, housing and outdoor activities

Feel: Dense Suburban

Rent Median: $1,311

Median Home Value: $232,500

Friendswood (Galveston County)

Benefits: Public schools, good for families, housing, jobs, diversity and outdoor activities

Feel: Sparse Suburban

Rent Median: $1,251

Median Home Value: $263,000

Piney Point Village (Harris County)

Benefits: Good for families, public schools, health and fitness spots, jobs and nightlife

Feel: Rural

Rent Median: $2,750

Median Home Value: $1,838,400

Pearland (Brazoria County)

Benefits: Good for families, jobs, diversity, public schools, housing and outdoor activities

Feel: Sparse Suburban

Rent Median: $1,357

Median Home Value: $224,600

Meadows Place (Fort Bend County)

Benefits: Public schools, good for families, jobs, diversity, housing and health and fitness spots

Feel: Sparse Suburban

Rent Median: $1,657

Median Home Value: $170,600

Pecan Grove (Fort Bend County)

Benefits: Good for families, jobs, public schools, housing and diversity

Feel: Sparse Suburban

Rent Median: $1,210

Median Home Value: $232,500

Missouri City (Fort Bend County)

Benefits: Diversity, good for families, jobs, public schools and housing

Feel: Rural

Rent Median: $1,603

Median Home Value: $180,800

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Study: These are the best places for young professionals to live in the Houston area - KPRC Click2Houston

As many of you know, each student at NC State must take two semester-long fitness classes at the 100 or 200 level in order to graduate. While students with disabilities who are registered with the Disability Resource Office are eligible for accommodations, fitness classes cannot be substituted for a lecture course, which means that all students will have to engage in some sort of structured activity which meets the standards mandated by the University.

I do agree that developing a healthy lifestyle and building a relationship with exercise can increase mental and physical well-being. However, required fitness classes, especially those with rigid standards and performance-based evaluation, is antithetical to the idea of joyful movement and has the potential to be psychologically harmful.

A students grade is dependent on meeting the requirements set forth by the instructors in the class, this means that students may be forced to continue with the exercise even if they find it is creating a psychological burden. According to the Exercise Dependence Scale, there are several factors which indicate that individuals could potentially have an unhealthy relationship with exercise. One of these criteria is a reduction in time spent engaging in other activities, such as spending time with friends, and another is continuance, or feeling the need to push through activity despite injury, whether physical or psychological.

I am not necessarily suggesting that fitness classes cause exercise addiction, but I can see how it would be difficult for someone with a preexisting exercise dependency to take a fitness class. Being required to meet certain standards for a workout could potentially be harmful for those with preexisting conditions, such as eating disorders, exercise addiction or body dysmorphia, as well as those who already have an unhealthy relationship with food and exercise.

Even for students who choose to utilize the S/U grading scale for fitness class, there are still numerical standards they must reach in order to receive a passing grade for the class. For example, some classes require students to work out three or four times a week, and these workouts have to meet a certain time standard such as thirty minutes in order to count as complete.

While it makes sense that fitness instructors want to implement a standard to ensure that students are participating in the class, why does this standard have to be measured in numbers? For example, students could fill out a log after each workout, recording how they felt in their body while doing the workout, including the muscle groups that were engaged, which would promote a more comprehensive understanding of the physiological processes behind the workout. It could also provide an opportunity for students to reflect on how the workout impacted them mentally as well as physically.

In fact, I dont think that a fitness requirement is necessary at all, given that tuition-paying students have access to a massive fitness and recreation complex, which includes a plethora of activities to explore and engage in different forms of exercise, including club sports and fitness classes. Having the freedom and autonomy to do this without it being a requirement is far more conducive to building a healthy relationship with exercise.

Instead of treating movement like an obligation, or as a task to complete that only counts after reaching a certain time, distance or heart rate, why cant we approach exercise as an exciting way to discover what we are capable of physically and mentally, as well as a way to find what types of exercise we enjoy and which types we dont enjoy? Instead of teaching students that we have to exercise a certain amount to be healthy, cant we use these classes as an opportunity to develop a joyful and sustainable relationship with exercise?

As adults, we have a lifetime to foster a healthy relationship with exercise. Requiring two semesters of fitness classes that are evaluated on performance is not only completely irrelevant to getting a degree, but takes time away from other activities such as studying, spending time with friends and finding activities we are genuinely passionate about.

Of course, I am sure there are students who enjoy and benefit from the fitness classes, but why cant these classes be optional? After all, it is up to us to decide how to manage our own health. Being told that I have to exercise a certain amount based on standards created by someone who has zero understanding of my mental and physical health is insulting and ridiculous.

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OPINION: Fitness requirements contradict building a healthy relationship with exercise - N.C. State University Technician Online

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Since the widespread closure of gyms due to the pandemic, more and more of us have been turning to live-streamed, at-home workouts. Some of them have been led by athletes and fitness junkies at the height of their field, like tennis champions Venus and Serena Williams, CrossFit legend Rich Froning, and shredded movie star Mark Wahlberg.

Today, outdoorsman and survivalist Bear Grylls just took on a particularly challenging workout: the pre-joining fitness test for the Royal Marines, designed to challenge an individuals' strength, endurance, and mental fortitude. Led via video link by an active service member, Bear and his teenage son Jesse attempted to complete a remote version of the four-exercise circuit.

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"There's a strong link between the fitness needed for a soldier and the fitness needed for an adventurer," says Bear. "For me, it's about functional fitness, and being fit for purpose."

They start off with a set of burpees comprising 20 reps. This exercise is included in the fitness test as it allows recruiters to assess a candidate's flexibility when performing the full movement, as well as their stamina.

Next up, after a 10-second rest, is a set of 20 situps, performed with very specific form requirements: Bear and Jesse have to keep their knees squeezed together, creating muscle adduction which will then beneficial in rope-climbing exercises.

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They follow that with 20 pushups, ensuring that their arms are fully extended at the upper end of each rep, and finish off by testing the strength and stability of their core and posterior chain with a 60-second plank.

While Bear and Jesse only complete one circuit, the instructor, Ben, explains that usually candidates are required to do three of each set and officers are expected to be able to do four. "I don't know if I could do three rounds of that," says a breathless Jesse after completing the abbreviated test.

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Watch Bear Grylls and His Son Take on the Royal Marines Physical Fitness Test - menshealth.com

Mobile Health and Fitness Sensor Marketreport provides in-depth COVID19 impact analysis ofMarket Overview, Product Scope, Market Drivers, Trends, Opportunities,Market Driving Force and Market Risks. It also profile the topmost prime manufacturers (Honeywell, Bayer, Fujitsu, Abbott Laboratories, Acute Technology, F. Hoffmann-La Roche, Johnson & Johnson, GE Healthcare, Analog Devices, Philips, Qualcomm, Bosch, LifeScan, Medtronic, OMRON) are analyzed emphatically by competitive landscape contrast, with respect toPrice, Sales,Capacity, Import, Export, Consumption, Gross, Gross Margin, Revenue and Market Share. Mobile Health and Fitness Sensor industry breakdown data are shown at the regional level, to show the sales, revenue and growth by regions.Mobile Health and Fitness Sensor Market describe Mobile Health and Fitness Sensor Sales Channel,Distributors, Customers, Research Findings and Conclusion, Appendix and Data Source.

Key Target Audience of Mobile Health and Fitness Sensor Market:Manufacturers of Mobile Health and Fitness Sensor, Raw material suppliers, Market research and consulting firms, Government bodies such as regulating authorities and policy makers, Organizations, forums and alliances related to Mobile Health and Fitness Sensor market.

Get Free Sample PDF (including full TOC, Tables and Figures)of Mobile Health and Fitness Sensor[emailprotected]https://www.researchmoz.us/enquiry.php?type=S&repid=2359208

In-Depth Qualitative Analyses Include Identification and Investigation Of The Following Aspects:Mobile Health and Fitness Sensor Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porters Fiver Forces.

Summary of Mobile Health and Fitness Sensor Market:In 2019, the market size of Mobile Health and Fitness Sensor is million US$ and it will reach million US$ in 2025, growing at a CAGR of from 2019; while in China, the market size is valued at xx million US$ and will increase to xx million US$ in 2025, with a CAGR of xx% during forecast period.

In this report, 2018 has been considered as the base year and 2019 to 2025 as the forecast period to estimate the market size for Mobile Health and Fitness Sensor.

On the basis on the end users/applications,this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate of Mobile Health and Fitness Sensor market foreach application, including-

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On the basis of product,this report displays the sales volume, revenue (Million USD), product price, market share and growth rate ofeach type, primarily split into-

Temperature Sensor Pressure Sensor Speed Sensor Level/position Sensor Gas Sensor

Do You Have Any Query Or Specific Requirement? Ask to Our Industry[emailprotected]https://www.researchmoz.us/enquiry.php?type=E&repid=2359208

Important Mobile Health and Fitness Sensor Market Data Available In This Report:

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How Coronavirus Pandemic Will Impact Mobile Health and Fitness Sensor Market: Comprehensive analysis of factors that drive market growth (2020) -...

BUFFALO, NY - Mayor Byron W. Brown today announced the more than 60 playgrounds and fitness stations located throughout the City of Buffalo will reopen on Friday, July 10.

"We want our City's youngsters to be able to enjoy our playgrounds, but our first priority has to be the health and safety realities we continue to face in light of the COVID-19 virus," Mayor Brown said. "For public safety, please wear a face covering and maintain at least six feet of distance between each child not in the same household."

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City playgrounds are cleaned weekly, however, play equipment is not sterilized. If parents or their children feel sick, they are asked to stay home. Playground users are also asked to wash their hands frequently, including before and after using play equipment. Signage will be posted at all playgrounds and fitness stations with health safety reminders.

Mayor Brown also announced that the City's seven outdoor pools will remain closed this summer, citing the difficulties of ensuring social distancing in the water, locker rooms and on pool decks.

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"This is not an easy decision to make because our pools are such a popular summer attraction, but again the health and safety of our residents has to come first," Mayor Brown said.

The City opened three of its 10 splash pads on June 22nd and is evaluating the opening of additional sites. "We are evaluating how the social distancing and crowd restrictions that are in place at the splash pads at MLK, Centennial and Roosevelt parks can be implemented at our smaller water attractions. If that's possible, we hope to open additional splash pads," Mayor Brown said.

The splashpads at MLK, Centennial and Roosevelt parks are open seven days a week, from 11 a.m. to 7 p.m., through Labor Day Weekend, weather permitting.

In keeping with updated New York State COVID-19 sports and recreation guidelines, the City is accepting applications for certain youth sports, such as baseball, softball and soccer, which will be allowed to start on Monday, July 6.

"We plan to phase in use of park sports facilities, so available diamonds and fields will initially be restricted to 50 percent capacity at each park. At this time, we are focused on ensuring youth leagues have the fullest opportunity to play and will evaluate field availability for adult sports leagues after the summer youth program schedules are complete," said Andy Rabb, Deputy Commissioner for Parks and Recreation.

Rabb also reminded residents that the City is accepting applications for picnic shelters. Applicants are restricted to rental of a single shelter for groups of 25 people or less. Park bathroom facilities will remain closed until further notice, with portable toilets now available.

Park shelter applications are available on the City website at: http://www.buffalony.gov/364/Park-Rental-Events-Permit.

All basketball courts and outdoor hockey courts will remain closed until further notice. City tennis courts are open at 50 percent capacity on a first-come, first-served basis.

The Delaware Park, South Park and Cazenovia Park golf courses are open. Tee times can be reserved through the Buffalo Olmsted Parks Conservancy at: http://www.bfloparks.org/golf.

All City parks remain open for passive use from sunrise to sunset, with visitors asked to follow social distancing practices. All park activities are prohibited after dark.

This press release was produced by the City of Buffalo. The views expressed here are the author's own.

Patch is a space for neighborhood news. Please keep your replies clean, friendly and factual. Read our community guidelines here

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Mayor Brown Announces Buffalo's Playgrounds And Fitness Stations Will Reopen On July 10 - Patch.com

Global Large-Size Fitness Equipment MarketThis research report provides COVID-19 Outbreak study accumulated to offer Latest insights about acute features of the Large-Size Fitness Equipment Market. The report contains different market predictions related to market size, revenue, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market. It also examines the role of the leading market players involved in the industry including their corporate overview, financial summary and SWOT analysis.It presents the 360-degree overview of the competitive landscape of the industries. Large-Size Fitness Equipment Market is showing steady growthand CAGR is expected to improve during the forecast period.

Manufacturer Detail ICON Health & Fitness Brunswick Johnson Health Technogym Amer Sports Nautilus Core Health and Fitness TRUE Fitness Technology Impulse (Qingdao) Health Tech Torque Fitness LifeFitness

Product Type Segmentation Cardiovascular Training Equipment Strength Training Equipment

Industry Segmentation Household Commercial

Global Large-Size Fitness Equipment Market report provides you with detailed insights, industry knowledge, market forecasts and analytics. The report on the global Large-Size Fitness Equipment industry also clarifies economic risks and environmental compliance. Global Large-Size Fitness Equipment market report assists industry enthusiasts including investors and decision makers to make confident capital investments, develop strategies, optimize their business portfolio, innovate successfully and perform safely and sustainably.

Large-Size Fitness Equipment Market: Regional Analysis Includes:

Major Points Covered in TOC:

Key Questions Answered in the Report Include:

{A free report data (as a form of Excel Datasheet) will also be provided upon request along with a new purchase.

Note In order to provide more accurate market forecast, all our reports will be updated before delivery by considering the impact of COVID-19.}

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Qurate Business Intelligence delivers unique market research solutions to its customers and help them to get equipped with refined information and market insights derived from reports. We are committed to providing best business services and easy processes to get the same. Qurate Business Intelligence considers themselves as strategic partners of their customers and always shows the keen level of interest to deliver quality.

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SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU) announced the availability of the Peloton App on the Roku platform starting today. Roku users in the U.S. can add the Peloton channel via the Roku Channel Store and enjoy studio-style workouts in their living rooms even without a Peloton Bike or Tread. A pioneer in connected, technology-enabled fitness, Pelotons channel provides thousands of instructor-led, immersive workouts that can be done with or without equipment directly through Roku devices. The Peloton channel uses Roku Pay, enabling Roku customers to easily sign up with just a few clicks. Existing Peloton Members can also access the Peloton channel using their login credentials.

With many streamers sheltering in place, time spent watching Health & Fitness programming in the U.S. has experienced significant growth in recent months. In the U.S, the Health & Fitness category experienced the largest growth in streaming on Roku devices year-over-year when compared to other genres on the platform, growing by more than 130% in May.

As people continue to stay home, the television is increasingly becoming their window to the world, providing virtual access to the gym, travel, food, learning, and more, said Regina Breslin, Director of Content Acquisition, Roku. Consumer appetite for compelling content has never been stronger and were focused on delivering programming Roku users want and love. Were excited to bring Pelotons incredible fitness programming available to millions of streamers.

We are excited to roll out our best-in-class streaming fitness service onto the Roku platform, said Karina Kogan, SVP & General Manager, Peloton Digital. Weve seen growing engagement with our TV apps, especially as more and more consumers look for at-home fitness solutions to keep them physically and mentally fit.

A recent performance analysis of more than five million Roku households identified as being likely to engage with health and fitness content found that more than half of the households were cord-cutters or cord-nevers. Reaching these streaming audiences offer incremental reach compared to linear cable audiences. At launch, Peloton will use Rokus advanced machine learning targeting capabilities that analyze 100K+ unique data signals to optimize towards Peloton app installs and sign-ups.

Turn Homes into Fitness Studios

The Peloton channel, which provides thousands of instructor-led, immersive workouts that can be done with or without equipment, enables people to stay active from the comfort of home through live and on-demand studio-style workouts. Now, Pelotons best-in-class fitness content can be viewed on the biggest screen in the home via Roku devices, making it easier to experience Pelotons floor-based disciplines like strength, yoga, HIIT and dance cardio, and meditation, in addition to its breakthrough cycling and running workouts.

Pricing

A 30-day free trial is available to new Peloton users at launch. Following the 30-day trial, the app-only Peloton Digital Membership is $12.99/month. Existing Peloton customers, including owners of the Peloton Bike and Tread, as well as Peloton App subscribers, can sign in on their Roku device using their account credentials.

For more information, visit http://www.roku.com.

About Peloton

Peloton is a leading interactive fitness platform with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through an All-Access Membership via the Peloton Bike and Peloton Tread and the Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Chromecast, Android TV and now Roku. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit http://www.onepeloton.com.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV models and Roku streaming players are available in select countries around the world through direct retail sales and licensing arrangements with TV brands and service operators. Roku audio products are available in the U.S. through direct retail sales. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains forward-looking statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, features, reach and availability of the Peloton Channel; and the features, benefits and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2019 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2020. Copies of reports filed with the SEC are posted on Rokus website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

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Peloton Launches on the Roku Platform to Bring the Industry Leading Interactive Fitness Platform to Roku Users - Business Wire

This market research study determines the increase in changes and the aspects which are likely to have an impact on the growth of the Global Smart Health and Fitness Equipment Market. Increased demand for the technologies is also one of the factors, which are likely to boost the growth of the market research industry. The market research study uses several tools and techniques which are used for the determination of the growth of the Global Smart Health and Fitness Equipment Market.

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The report is also used in the analysis of the growth rates and the threats of new entrants, which are used for the determination of the growth of the market for the estimated forecast period. Moreover, increased demand for the factors influencing the growth of the market is also one of the major aspects which is likely covered in depth in the report. One of the methods for the determination of the growth of the market is the increased use of the statistical tools, which is used for the estimation of the growth of the market for the estimated forecast period. SWOT and PESTEL analysis is one of the methods for the determination of the growth of the global Smart Health and Fitness Equipment market. These tools are also used for the determination of the major players for the growth of the market for the estimated forecast period.

Key vendors/manufacturers in the market:

The major players covered in Smart Health & Fitness Equipment are: Garmin, Suunto, Fitbit, Samsung, Amazfit, Apple, Withings, NordicTrack, DarioHealth, Omron, Philips, Oral-B (P&G), etc.

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This report focuses and highlights the strategies and the trends, in which the manufacturer and the company is likely to move. The research study is also known to provide in depth analysis of the reports which is one of the key aspects for the growth of the global Smart Health and Fitness Equipment market. The study covers the production, sales, and revenue of various top players in the global Smart Health and Fitness Equipment market, therefore enabling customers to achieve thorough information of the competition and henceforth plan accordingly to challenge them head on and grasp the maximum market share. This report is filled with significant statistics and information for the consumers to attain in-depth data of the Smart Health and Fitness Equipment and further Smart Health and Fitness Equipment growth.

Global Market By Type:

By Type, Smart Health & Fitness Equipment market has been segmented into Wristwatch, Wristband, Other, etc.

Global Market By Application:

By Application, Smart Health & Fitness Equipment has been segmented into Online Sales, Offline Sales, etc.

Segment type is also an important aspect of any market research study. Reports are product based, they also includes information on sales channel, distributors, traders and dealers. This helps in efficient planning and execution of supply chain management as it drastically affects the overall operations of any business. The up-to-date, complete product knowledge, end users, industry growth will drive the profitability and revenue. Smart Health and Fitness Equipment report studies the current state of the market to analyze the future opportunities and risks.

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Global Smart Health and Fitness Equipment Market 2020 SWOT Analysis, Drivers, Restraints, Growing Opportunities, Latest Trends, Applications and...

Antitrust regulators and consumer advocacy groups are increasing their scrutiny of Googles planned acquisition of fitness tracker firm Fitbit.

Google announced it was buying Fitbit last year for $2.1 billion and said it hoped to complete the deal some time in 2020. But its possible the acquisition will be delayed over fears about the search giants increased access to sensitive data from Fitbits hardware, including users heart rates, their fitness activity, and their sleep patterns.

The EU has sent 60-page questionnaires to Google and Fitbits rivals

The Financial Times reports that EU regulators have sent 60-page questionnaires to Google and Fitbits rivals, asking them to assess how the acquisition will affect the digital healthcare space; whether it will disadvantage fitness tracking apps hosted in Googles Play Store; and how Google might use the data to profile users for its search and advertising business.

EU regulators have set a deadline of July 20th for their next decision regarding the deal. The trading bloc can choose to approve the deal, or ask for concessions from Google (regarding how Fitbits data is used, for example), or open a four-month investigation to fully explore concerns. The FT says the level of detail in the recent questionnaires sent to the companies rivals suggests an extended investigation could be in the works.

The EU isnt the only party worried about the acquisition, either. Last month, Australias Competition and Consumer Commission announced its own concerns. Buying Fitbit will allow Google to build an even more comprehensive set of user data, further cementing its position and raising barriers to entry to potential rivals, said ACCC Chairman Rod Sims.

Worry from regulators has also been matched by consumer advocacy groups. This week, 20 consumer groups, from the US, EU, Mexico, Canada, and Brazil, wrote to regulators saying the deal was a test case to see if they could effectively reign in data monopolies.

Consumer advocacy groups say the acquisition is a test case for regulators

Google could exploit Fitbits exceptionally valuable health and location datasets, and data collection capabilities, to strengthen its already dominant position in digital markets such as online advertising, said the group, according to a report from CNET. Google could also use Fitbits data to establish a commanding position in digital and related health markets, depriving competitors of the ability to compete effectively.

Google has made some concessions to allay these fears, saying last year that Fitbit health and wellness data will not be used for Google ads. In reaction to the letter from consumer groups, the company said the deal is about devices, not data, adding that the wearables space is highly crowded and that the acquisition of Fitbit will only increase competition.

This line of argument is likely to deter antitrust regulators from simply blocking the deal, reports Fortune, as Fitbit and Google arent direct competitors, and neither of them holds enough of the wearables market to make the argument that the deal creates a monopoly.

It would be extraordinarily difficult to bring a case

It would be extraordinarily difficult to bring a case, antitrust attorney David Balto, who was policy director at the FTC during Microsofts antitrust trials, told Fortune. There are no successful oppositions to vertical mergers like this.

According to data from analysts IDC, Fitbit had less than 5 percent of the wearables market in 2019, while Apple, the largest player, had 32 percent. The next two biggest companies, Xiaomi and Samsung, have 12 percent and 9 percent market share respectively. None of these firms use Googles software in their wearable devices.

However, concerns about data access might be more persuasive considering Googles strong position in online advertising, where it controls 90 percent of the market for some specific tools, like those used by publishers to sell displays ads. This is a sensitive area for Google at the moment, as the US Justice Department is nearing the end of its own antitrust investigation against the company regarding alleged abuse of its advertising dominance.

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Googles $2.1 billion Fitbit acquisition is getting closer scrutiny from EU regulators - The Verge