NEW YORK -- Mark Zuckerberg celebrated turning 28 Monday on the final leg of a roadshow aimed at building demand for Facebooks initial public offering and convincing investors that he can make money from mobile users.

Chief Executive Officer Zuckerberg, along with Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman, will meet potential shareholders in a cross-country tour that includes stops in Chicago and Denver. Facebook engineers, meantime, are putting final touches on products designed to help profit from the 488 million people who access the worlds biggest social network on the go.

Facebook said last week that growth in advertising sales isnt keeping pace with gains in users, many of them logging on from hand-held devices, while some institutional investors have balked at buying Facebook stock, people with knowledge of the matter said. That adds to pressure on company executives to articulate their mobile strategy ahead of the IPO, due this week, said Jay Ritter, a professor at the University of Florida.

In terms of Facebooks valuation, the big issue is whether theyre going to be able to grow to have sustainable profits, said Ritter, who teaches finance in Gainesville. The biggest issue in that regard is the mix of desktop users versus people using their mobile device.

Facebook plans to raise as much as $11.8 billion through the IPO, the biggest ever for an Internet company. Its shares are set to price on Thursday and begin trading under the symbol FB on the Nasdaq the following day. Facebook is offering 337.4 million shares at $28 to $35 apiece, and its seeking a valuation of as high as $96 billion, filings show.

The company plans to stop taking orders for the IPO after U.S. markets close Tuesday, two days ahead of schedule, according to a person with knowledge of the transaction.

Ads shown on mobile devices are smaller, harder to decipher and can be less likely to prompt users to make a purchase. That means they may be less appealing to advertisers and less lucrative than marketing messages on bigger computers.

Growth in use of Facebook through our mobile products, where our ability to monetize is unproven, as a substitute for use on personal computers may negatively affect our revenue and financial results, Facebook says in its IPO filings.

As part of its effort to wring sales from mobile users, Facebook unveiled a new online store last week to help it play catch-up with Apple and Google in the area of applications that can be downloaded onto hand-held devices.

Facebook has began taking developer submissions for its App Center, a curated online store for programs that run on the social network. Facebook would keep a cut of the revenue generated by developers who sell software in the store, helping it diversify away from traditional advertising.

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Mobile strategy key to success for Facebook’s IPO

BOCA RATON, Fla., May 14, 2012 /PRNewswire/ --Public relation's ultimate storytellers have never been faster. Insider Media Management (www.insidermediamanagement.com) is now the PR and marketing firm of record for NASCAR Nationwide series driver Blake Koch (www.blakekoch.com). The raceway speedster is considered one of the best young drivers in the sport. Koch is the latest high profile athlete Insider Media President J.P. Hervis and his team have worked with. "We chose Insider Media because of its successful record of publicity with other athletes, its national media outreach, and integrative marketing ideas," says Mark Koch, Director of Blake Koch, Inc.

"Insider Media is truly proud to represent Blake, a supreme competitor on the track and an exemplary man of faith and family off of it," says Hervis.

The campaign is off to a super speed start. Only days after adding Koch to the exclusive client roster, Insider Media booked the 26 year old on Fox News Channel's popular Fox & Friends program. In front of a national television audience, Koch discussed the controversy involving the loss of his race sponsor and how his outspoken Christian beliefs may have played a role. "The situation had not presented itself before we began working with Blake, it wasn't the original campaign focus," says Hervis. The long-time TV reporter added, "But when the story presented itself, we knew it should be told to the world, and no firm is more successful than Insider Media."

Including several national media appearances, Insider Media's campaign has resulted in dozens of media exposures via print, radio, television and a significant increase in social media followers for Blake Koch. The NASCAR speedstar says, "Insider Media put me in a position to tell an important story to so many people and attract thousands of new fans to my racing and my faith message."

Moving forward, Insider Media will share Blake's personal story faith, family, and racing to media markets where Blake is racing and beyond. "I know Insider Media will be on our team for a long time," added Koch.

About Insider Media Management

Insider Media Management is a full-service communications firm headquartered in South Florida and serving clients nationwide.

Contact: J.P. Hervis, President, Insider Media Management 561.995.6560 JP@insidermediamgmt.com

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Insider Media Racing To More Success with Newest Client, High Profile NASCAR Driver Blake Koch

NEW YORK, May 14, 2012 /PRNewswire/ -- A full slate of complimentary leading industry education is on tap at the New York Spa & Resort/Medical Aesthetics Expo, June 19-20, at the Javits Center in New York, including the latest trends on health and wellness, skin brightening procedures and laser technologies. The Industry Education Theater on the Spa & Resort show floor will provide attendees with up to date access to the latest treatments, devices, trends, and marketing strategies for successful spa operations. Spa & Resort is co-located with HBA Global Expo & Conference and is part of the annual Beauty Week, at New York's Jacob K. Javits Convention Center.

(Photo: http://photos.prnewswire.com/prnh/20120514/NY06421 )

Free educational programming for Spa & Resort attendees starts with "Creating a Successful Spa or Medical Practice," presented by Carrie Gross, President & CEO of Dr. Dennis Gross Skin Care, on Tuesday, June 19th at 11:00 a.m. A true leader in the medical aesthetics industry, Ms. Gross who currently runs the NYC medical practice, will share her valuable insight and knowledge on best practices with attendees.

"Spa TrendsFocus on Health & Wellness" will be presented by industry veteran Joanne Berry, Director of Spa and Wellness, Bellus Academy, at 12 Noon on Tuesday, June 19th. She will talk about the new paradigm shift from 'pampering' to health 'prevention' and 'promotion' of a healthier lifestyle. This session delivers a glimpse into the future of the industry, giving attendees ideas on how to incorporate these key learnings to boost profitability, increases customer satisfaction, and attract new staffing talent.

Next in the theater will be"Trends in Skin Brightening Procedures, Products & Methods" by Ramona Ray, National Trainer and Educator, Strivection / NIA 24. This session will provide a comprehensive overview of the causes of visible skin pigmentation, the market and potential of new ingredient solutions, and current trends in this fastest growing skin care category.

"How To Become A Cosmetic Laser Technician & Build Your Business" will be taught by industry experts Louis Silberman, Founder, and Carolyn Heyland, Director of Education Development, of the National Laser Institute: School of Medical Aesthetics.

Another business-building workshop on the "Evaluation of the Utility of Low-level Laser Therapy for Non-Invasive Body Contouring" will be presented by Ryan Maloney, Zerona. Tuesday's educational programming ends with "Slim Line System Featuring the Vevazz Lipo Light," a complete turnkey weight loss business system showcased by Dr. Jamie Fettig, CEO, Slim Line System.

A popular well-being offering, "Reflexology: A Step into the Future," kicks off the free sessions in the Spa & ResortTheater on Wednesday, June 20th. David Cook, Instructor, International Institute of Reflexology will discuss this unique modality in the health and wellness field and demonstrate the difference between massage and reflexology, and other kinds of manipulative procedure, as well as the history of reflexology, what is new in the field, and where the future is headed with reflexology.

A fun presentation of "Facial Exercise Techniques;" by Cynthia Rowland, Anti-aging Specialist and Creator, Facial Magic will show attendees how to lift their face in seconds, renew skin tone, and see immediate results. Demonstrations on "Bella Contour by Real Aesthetics;" and "Laser Treatment in the MediSpa Safe and Effective with Aerolase;" will also be presented.

Spa & Resort attendees also have access to the Trends Spot Theater (part of the adjacent HBA Global Expo), highlighting the latest in makeup, color, packaging, ingredients, and consumer buying and featuring presentations by professional make-up artists like Eve Pearl, the Eyebrow King, Damone Roberts,Aging Backwards, Jackie Silver and Lady Emmy with Beauty Trends 101.

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Spa & Resort/Medical Aesthetics Event Features Latest Trends, Tools & Techniques For Business Success

May 15, 2012, 2:45 p.m.

In front of a modest but engaged audience at a panel discussion about raising young men of color, Sheron Smith, mother of the actor and rapper Mos Def, delivered a message that received an enthusiastic response.

When you have a child, its not about you anymore, she said to applause.

A few minutes later, Brenda Greene, a professor of English at Medgar Evers College and the mother of the rapper Talib Kweli, agreed that parents play a crucial role in their childs upbringing.

We have to take that responsibility or no one else will, she said.

The importance of parental involvement in all aspects of a childs life was a sentiment repeated throughout the panel, which was held at the Fashion Industries High School in Chelsea on Saturday afternoon. The discussion was the closing event of Eagle Week, a weeklong series of activities organized by the Eagle Academy Foundation to inspire and educate young men of color.

Other activities for students from the Eagle Academies for Young Men in the Bronx, Brooklyn and Queens included a day of community service, a breakfast at Yankee Stadium with speeches from Mayor Michael R. Bloomberg and Mayor Cory Booker of Newark, and a youth summit featuring book discussions with authors and mentors.

David Banks, president and chief executive officer of the Eagle Academy Foundation, said the goal of the week was for students to be inspired to know that they are special, that they can be all that they want to be.

And many students who showed up to the youth summit on Saturday the event immediately preceding the panel discussion said they had gained a lot from the activities.

I felt good about being out there with my Eagle brothers, said Xavier Thomas, a 17-year-old senior at Eagle Academy in the Bronx. It brought us Eagles closer together.

Read more:
SchoolBook: Panel: Parental Involvement Is Key to Success of Young Men of Color

May 15, 2012, 2:45 p.m.

In front of a modest but engaged audience at a panel discussion about raising young men of color, Sheron Smith, mother of the actor and rapper Mos Def, delivered a message that received an enthusiastic response.

When you have a child, its not about you anymore, she said to applause.

A few minutes later, Brenda Greene, a professor of English at Medgar Evers College and the mother of the rapper Talib Kweli, agreed that parents play a crucial role in their childs upbringing.

We have to take that responsibility or no one else will, she said.

The importance of parental involvement in all aspects of a childs life was a sentiment repeated throughout the panel, which was held at the Fashion Industries High School in Chelsea on Saturday afternoon. The discussion was the closing event of Eagle Week, a weeklong series of activities organized by the Eagle Academy Foundation to inspire and educate young men of color.

Other activities for students from the Eagle Academies for Young Men in the Bronx, Brooklyn and Queens included a day of community service, a breakfast at Yankee Stadium with speeches from Mayor Michael R. Bloomberg and Mayor Cory Booker of Newark, and a youth summit featuring book discussions with authors and mentors.

David Banks, president and chief executive officer of the Eagle Academy Foundation, said the goal of the week was for students to be inspired to know that they are special, that they can be all that they want to be.

And many students who showed up to the youth summit on Saturday the event immediately preceding the panel discussion said they had gained a lot from the activities.

I felt good about being out there with my Eagle brothers, said Xavier Thomas, a 17-year-old senior at Eagle Academy in the Bronx. It brought us Eagles closer together.

See the original post here:
Panel: Parent Involvement Is Key to Success of Young Men of Color

May 15, 2012, 1:17 AM PDT

Takeaway: Securing data simply by defending the network perimeter is no longer enough to satisfy the law. IT departments need to consider a different approach.

Attacks have shown that a perimeter-based strategy is not enough to meet the needs of most networks. Photo: Shutterstock

Protecting personal data is an emotive subject thats long been an issue for CIOs. It became an even bigger concern when UK data privacy watchdog the Information Commissioners Office gained the power in 2010 to impose fines of up to 500,000 ($800,000) for breaching the Data Protection Act.

But breaches that affect commercially sensitive and secret information get less attention. Thats surprising because such incidents can result in companies being sued for breach of contract and directors facing action for breaching their fiduciary duties.

UK data protection law is based on eight principles and requires companies to take appropriate technical and organisational measures to protect personal information.

Against that, the law of confidentiality, which applies to commercially sensitive or secret information, is a common law right based on precedent and has not been codified. Consequently, people tend not to understand it so well, although the principles are easily stated.

This approach to protecting confidential and personal information is logical. It allows the law to remain flexible and relevant despite rapid changes in the technology industry.

The result is that regulators and enforcers have to take a purposive approach, which may appear quite subjective, when they decide whether appropriate protection has been provided.

The trouble with this approach is that it is relatively easy to apply in retrospect but not so easy to use when drawing up requirements. Furthermore, rapid tech changes can make solutions that are satisfactory now seem totally inadequate in six months.

See more here:
Personal data: Time to rethink our whole security approach?

ORLANDO, Fla.--(BUSINESS WIRE)--

Agencyport Software, a long-time contributor to the development of ACORD standards in the Property & Casualty insurance and reinsurance industry and a leader in the adoption of these ACORD standards through its various software products, announced today a significant contribution of data mappings to the Association for Cooperative Operations Research and Development (ACORD), the leading non-profit standards development organization serving the insurance and financial services industries. Specifically, Agencyport has contributed its proven AL3 to ACORD XML mappings to ACORD to use in its efforts to provide mappings from ACORDs eForms to its other standards as well as additional mapping initiatives.

ACORD's AL3 (Automation Level 3) standards were first created in the 1980s so that carriers and independent agents could be updated more quickly by carrier data sent nightly via download from their carriers. This led to the significant implementation of AL3 batch download, and later to real-time processing using ACORDs XML V1.x standard. In 2003, shortly after it was founded, Agencyport brought AgencyConnect to market, an enterprise software solution that enables carriers to receive inbound AL3 and XML messages from independent agents and integrate a single, normalized XML feed to carriers rating and policy systems to handle upload, bridging and real-time rating.

ACORD standards have been incredibly important to the insurance industry since their inception and for us in North America and in Europe, these standards help our customers do business with tens of thousands of agents, brokers and other trading partners every day, said Steve Hauck, co-founder and co-CEO of Agencyport Software. The data mappings that have worked so well for us and our customers will help ACORD and its members by providing valuable data mappings used in the implementation of its standards. We are proud of the work we have done and the implementations of ACORD standards with our products AgencyPortal, AgencyConnect and most recently Turnstile. We feel that by ACORD having our interpretation of the standards, it can continue to work with other standards implementers to promote collaboration and achieve consistent implementations of its Property and Casualty standard. We are honored to partner with ACORD so that the market can more quickly and more easily utilize consistent standards in such products as eForms, real-time implementations, as well as other initiatives.

Agencyport provided its AL3 to XML mappings for more than 10 lines of business, including Homeowners, Personal Auto, Dwelling Fire, Personal Umbrella, Personal Package, Business Owners, Commercial Auto, Commercial Property, General Liability, Commercial Umbrella, and Commercial Package.

We are very excited to receive this contribution from Agencyport Software. They have been a long-time supporter and implementer of ACORD Standards and this action shows their dedication to advancing standardization across the industry. They also reinforce the importance to all stakeholders that standards are not standards unless they are implemented consistently, said Marcia Berner, Director of Implementation Services at ACORD. We hope that Agencyport's example spurs others to share in the movement. After all, its all about enabling automated transactions in real-time and making it more conducive to all implementers to do the same. We thank them for feeling so passionate about the use of Standards in the insurance marketplace and in realizing the benefits that true Standards implementations will have on the industry as a whole.

About Agencyport Software:

Agencyport Software (formerly Sword Insurance), makes the business of insurance more efficient through technology innovation. We offer the world's leading web-based distribution technologies, global policy administration solutions and robust business intelligence toolsa powerful mix that makes the complex business of insurance easier and smarter, and helps our customers seize opportunities and gain a competitive edge quickly. http://www.agencyport.com

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Agencyport Software Accelerates Open Standards Development for P&C Industry

BEAVER FALLS, Pa., May 14, 2012 /PRNewswire/ --Nourish by Sensible Organics, Inc., a breakthrough organic beauty and personal care brand that is the first to offer an entire collection of 100% USDA certified organic bath and body products, announces today that actress Christine Taylor has signed on to be their national Brand Ambassador.

(Photo: http://photos.prnewswire.com/prnh/20120514/NY03167-a)

(Photo: http://photos.prnewswire.com/prnh/20120514/NY03167-b)

Christine Taylor, who may be best known for her starring roles in films such as "Dodgeball: A True Underdog Story," "The Wedding Singer," "The Brady Bunch Movie," and "Zoolander," is an avid environmental advocate and passionate enthusiast for living a greener lifestyle. In her new role as Brand Ambassador for Nourish, she will be the face of the beauty brand and its products, and will help raise awareness about the numerous health and beauty benefits of using 100% USDA certified organic personal care products.

"It's a pleasure to represent Nourish because I strongly believe in their commitment to creating 100% USDA certified organic personal care and beauty products that are affordable, effective, andfeel great on your skin," said Taylor. "I look forward to working with Nourish to promote the benefits of natural and organic living and the philosophy that what you put on your body is just as important as what you put in it."

"Christine Taylor is an ideal choice to represent the Nourish brand as our Ambassador. She is authentic in her beliefs of living a greener, healthier lifestyle, and as a busy mother of two young children, Christine can speak to her own personal journey of integrating better beauty, health, and wellness solutions into her family's lifestyle," said Rick Ruffolo, CEO and President of Sensible Organics, Inc.

Nourish-Organic Food for Healthy Skin is the first beauty brand to create attractive, enjoyable, and affordable personal care products that are based solely on effective, nutrient-rich 100% USDA certified organic fruits, vegetables, and plant extracts. Unlike other brands which claim to be "natural" or "organic," yet still have artificial chemicals in their products, Nourish uses only USDA-certified ingredients nothing more to feed and treat the skin the way nature intended.

Nourish introduces the first complete line of clean, healthy, and eco-friendly products, including an Organic Body Wash, Organic Hand Wash, Organic Body Lotion, Organic Body Butter, Organic Deodorant, and Organic Exfoliating Body Polish, that all proudly display the USDA certified seal. This USDA seal promises consumers that all Nourish organic claims are 100% reliable, as its products are inspected and required to contain at least 95% organic ingredients and be certified to the USDA National Organic Standards. The USDA National Organic Standards are the highest in the industry, and personal care products within this category are held to the same rigorous standards as USDA certified organic food.

Nourish launches this month exclusively at Whole Foods Market nationwide. For more information, please visit http://www.NourishUSDA.com.

ABOUT SENSIBLE ORGANICS, INC.

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NOURISH - ORGANIC FOOD FOR HEALTHY SKIN™ Signs Actress Christine Taylor as Celebrity Brand Ambassador For its New USDA ...

TOKYO--(BUSINESS WIRE)--

Honda Motor Co., Ltd. today unveiled the new UNI-CUB personal mobility device, designed for harmony with people. Featuring a compact design and comfortable saddle, UNI-CUB offers the same freedom of movement in all directions that a person enjoys while walking.

Representing the evolution of the U3-X personal mobility device that Honda announced in 2009, UNI-CUB features Hondas proprietary balance control technology and the worlds first omni-directional driving wheel system (Honda Omni Traction Drive System). These technologies allow the rider to control speed, move in any direction, turn and stop, all simply by shifting his or her weight. Since the rider can freely move forward, backward, side-to-side and diagonally, he or she can quickly and easily maneuver among other people.

Moreover, UNI-CUBs compact saddle-style packaging makes it easy for the riders legs to reach the ground and maintains eye-level height with other pedestrians. This configuration promotes harmony between the rider and others, letting the rider travel freely and comfortably inside facilities and among moving people.

Starting in June 2012, Honda will jointly conduct demonstration testing of UNI-CUB with Japans National Museum of Emerging Science and Innovation. In addition to testing the feasibility of using UNI-CUB indoors, this project will explore the practical applications of the device in a wide range of environments in Japan and other countries.

The balance control technology of UNI-CUB is part of the Honda Robotics family of technologies, which originates with Hondas research into humanoid robots, including the world-famous ASIMO.

Going forward, Honda will continue its proactive research and development of next-generation mobility technologies, aiming always to offer more and more people the joy and fun that comes from freedom of movement.

Key specifications of UNI-CUB

Key features of UNI-CUB:

Maneuverability promotes compatibility with people in many environments:

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Honda Announces New UNI-CUB Personal Mobility Device Designed for Harmony with People

LONDON, UNITED KINGDOM--(Marketwire -05/14/12)- Is it time for a change? Is your love of health and fitness something you'd like to turn into a career rather than just a hobby? If for you, the time has come, to swap the suit for your trainers you could become a personal trainer in less than two months.

With the fast-track personal training course form the Training Room you could have all the necessary qualifications under your belt in just six weeks.

Fast-track from the Training Room

The Training Room's fast-track personal trainer courses provide entrants with the most comprehensive route to becoming a fully accredited personal trainer in the UK.

The intensive six week course is able to be completed at any of their personal training academies throughout the UK and requires Monday to Friday commitment. If you put in the time and effort this may well represent the best chance to get on the road to your new career as quickly as you can.

Fast-track course benefits

The fast-track personal training course from the Training Room has the following benefits:

- A full and comprehensive support structure

- Professional development and mentoring throughout the programme

- Student welfare contacts providing all the necessary support

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Achieve Your Personal Training Goals in Just Six Weeks