Lululemon rolling out revamped yoga pants
Posted: June 4, 2013 at 11:56 am
NEW YORK Lululemon (LULU) is starting to get its Luon black yoga pants, which were pulled in March for being too sheer, back into its stores.
That bodes well for the company, analysts said Monday. And the see-through snafu didn't affect Lululemon's brand too much, says Canaccord's Camilo Lyon.
Lululemon Athletica Inc. had blamed the sheerness on a style change and production problems. It hired a new team to oversee the making of the pants, which cost about $72 to $98. The company has said it expects to lose $57 million to $67 million in revenue because of the pants problem.
But that hasn't mattered much to its stock. Since the company announced it was pulling the pants off shelves, its shares are up about 18 percent.
The company said Monday that it will be steadily increasing the stock of Luon pants throughout June. The "inkwell Wunder Under" yoga pants were available Monday on the company's website, and checks by Wedbush analysts found the black "Groove" and "Astro" pants in stores across the country over the weekend.
Wedbush said its research indicated that "customers were please(d) with the opacity of the pants" and that demand for them means more people went to Lululemon stores in the past few days.
The see-through pants won't leave lasting damage on Lululemon's brand, said Canaccord Genuity analyst Camilo Lyon, and that the current quarter will get a sales boost from pent-up demand for the pants.
Lyon, who has a "Buy" rating on Lululemon, raised the chain's price target to $92 from $87.
Shares of Lululemon Athletica Inc. added 66 cents to $78.47 Monday afternoon.
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Lululemon rolling out revamped yoga pants
Lenovo Uses SAS® Visual Analytics to Help Position Yoga 11S ultrabook for Market Success
Posted: at 11:56 am
CARY, N.C.--(BUSINESS WIRE)--
Lenovo knew it had the data to drive the success of its Yoga 11S convertible ultrabook, which launched earlier this month and moved the company beyond the traditional PC market. Lenovo, the worlds second-largest PC manufacturer, actually had too much data on the latest addition to its IdeaPad product line to easily see which marketing campaigns worked best.
With petabytes of relevant information generated daily from ever-increasing customer traffic including online and retail sales, Web visits and other sources, Lenovo executives knew they needed flexible analytics and data visualization to provide insight into a growing customer base and big data assets.
To provide the most value, the software had to be simple to use and the results easy to comprehend. Lenovo chose SAS Visual Analytics to make sure its Yoga marketing programs drive optimal interest, engagement and sales.
SAS Visual Analytics will help Lenovo:
We knew the Yoga 11S has what it takes to be a success in this very competitive market but wanted to be sure the marketing campaigns made it optimally successful. Where did we need to invest to make the most of our marketing resources? said Ajit Sivadasan, Lenovo's Vice President and General Manager of Global E-Commerce, Sales and Marketing.
With so much rich and relevant data coming from customer interactions, social media, cross-device and domain interactions, having a powerful tool that handled these vast volumes of data seamlessly was a prerequisite. SAS Visual Analytics is precisely the type of tool that could likely extract insights to do near real-time optimization of the marketing programs from Lenovos complex, advanced marketing ecosystem, he said.
About SASVisual Analytics
SAS Visual Analytics is an in-memory solution for exploring any amount of data very quickly. Users can spot patterns, identify opportunities for further analysis and convey visual results via Web reports or iPad and Android tablets.
SAS Visual Analytics quickly reads data into memory for ultra-fast processing and data visualization. Users can then explore all data, execute analytic correlations on billions of rows of data in just minutes or seconds, and visually present results. They can then quickly identify patterns, trends and relationships in data that were not apparent before being graphically displayed.
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Lenovo Uses SAS® Visual Analytics to Help Position Yoga 11S ultrabook for Market Success
Lululemon solves sheer yoga pants problem
Posted: at 11:55 am
Lululemon is bringing back its black luon yoga pants, shown here before a March recall, after addressing a problem that made them see-through.
NEW YORK (CNNMoney)
The store pulled the pants from its stores in March after it was discovered that some of the pants became too sheer when the wearer would bend over. The pants that were pulled had accounted for 17% of the company's sales before the recall.
The problem forced the company to cut its revenue and profit forecasts and led to the departure of its top products executive.
Lululemon announced in a blog post that it re-engineered the material used to make the pants to minimize the stretching of the fabric.
"Basically, that means there's now more fabric across the bum so it's not stretched from the get-go," said the blog post. "Luon is a knit fabric -- if you stretch a knit fabric far enough, it will go sheer. That's why the right fit is key."
The company said it will be increasing inventory levels of the pants throughout the month of June. It said the reduced annual sales guidance it gave in March at the time of the recall remains in place.
Related: Lululemon -- the downside of selling hot pants
Lululemon is due to report results Monday for its fiscal first quarter, which ran through April. Analysts surveyed by Thomson Reuters are forecasting a 6% drop in earnings despite a 19% gain in revenue in the period.
Shares of Lululemon (LULU) rose nearly 2% Monday following the blog post, and were up again in premarket trading Tuesday. Shares tumbled 5% in the days immediately following the recall, but have since recovered to climb 26% through Monday, when it closed near an all-time high for the stock.
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Lululemon solves sheer yoga pants problem
Find your Diva: Pole Fitness and Life Coaching – Video
Posted: June 3, 2013 at 8:54 pm
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How to do a Quick Golf Warm-up – Prevent Golf Injuries – Video
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