Three organic outlets in 30 days. Six more in the year that followed. Jaycee Greens has grown big in the organic food business.

Its ECR outlet, opened last week, has shelves packed with a great variety of vegetables.

The founders of Jaycee Greens brothers K. Chandrasekaran and K. Jayachandran however believe the organic food business has to cover more ground in Chennai. In fact, the issue is about retaining the covered ground.

Of the five organic stores opening in the city every month, three close down, says Jayachandran, a sugar technologist who retired as joint managing director of Empee Sugars.

They started the cultivation business five years ago, when their first major challenge was to convert 265 acres of barren land into cultivable land. It took us three years to convert the non-organic soil to organic, he says.

Once the fields producing yield, they started supplying to organic stores in the city Then we supplied to retailers. We found out they were selling the products at exorbitant prices, Jayachandran says, explaining what led them to open their own outlet. The T. Nagar store, opened one-and-a-half years ago, has nearly 200 walk-ins a day and accounts for a sale of Rs. 75,000 to a lakh a day. He says 85 per cent of the fruits and vegetables are sourced from their three farms in Madhuranthagam, Thirupattur and Thiruvenelli, which makes it easy for them to offer them at affordable prices.

Our strength is production. We dont have to pay any commission or margin to the middlemen in sourcing products. Around 25 shops in the city get their supply twice a week from our farms, he says. They are members of Foundation of Organic Association. Apart from 40 varieties of vegetables, the stores also stock organic pulses, rice, oil, millets and home-made snacks. The ECR outlet also has a kids play area, cafeteria and a counter selling cows milk. Visit them at http://www.jayceegreens.in or call T.Nagar (43359271), Adyar (42695944) and Kovilambakkam (49527252), ECR (42024116)

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Organic march

Mahayana Buddhists Sunday celebrated Nirvana Day, the annual festival commemorating the death of the Buddha. According to Buddhist tradition, the revered religious figures death came while he was in a state of meditation and marked his achievement of the highest form of Nirvana, the release from the cycle of rebirth that is seen as one of the ultimate goals of most Buddhist traditions.

This form of Nirvana is known as Parinirvana, which is why the holiday is sometimes also referred to as Parinirvana Day, according to the BBC. Some Buddhists spend the holiday reading passages from the Parinirvana Sutra, an ancient text that chronicles the last days of the Buddha, but most celebrate by meditating or going to temples or monasteries. While celebrations vary around the world, in monasteries Nirvana Day is typically treated as a social occasion when people can bring presents and food to share with others.

Mahayana Buddhism is most prominent in North Asia, including China, Tibet, Mongolia and Japan, according to the religion site Patheos. Mahayana Buddhism is most distinctive for its focus on the compassion inherent in enlightened beings who are thought to postpone the ultimate goal of Nirvana to guide other beings who continue to struggle with the cycle of death and rebirth.

While most Buddhists flock to temples and shrines to celebrate Nirvana Day, many also travel to Kushinagar, the Indian city believed to be the site of the Buddhas earthly death. The city becomes a major pilgrimage destination on the holiday, according to Emily Taitz and Lee Worth Bailey in their book on major world religions. Stupas, sacred monuments that often contain relics of the Buddha, are also major destinations for Buddhists on Nirvana Day.

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Nirvana Day 2015: Parinirvana Buddhism Festival In China, Tibet, Japan Celebrates Buddha's Enlightenment

Ive only just arrived at Mount Koya and I already feel like Ive cheated on my pilgrimage.

Backpack-laden foreigners are mingling with Japanese pilgrims sporting walking sticks and conical hats in the towns snowy train station parking area. But my stalwart travel companion, Felicity, and I slowly roll by them in our comfortably heated car, having driven 90 minutes from Ikoma to Mount Koya, Wakayama Prefecture.

Im not entirely sad to be arriving in style. The temperature outside is barely topping the freezing mark and the previous nights snow still lies thick on the temple roofs and sidewalks. While Ive long wanted to make this trip and even imagined the beauty of seeing Mount Koya in winter my fingers are already losing circulation just at the chilly sight.

These days, you dont have to be a believer to make the journey to this temple complex, which sits on the apex of a wooded mountain. Although pilgrims have been coming to this center of Shingon Buddhism since its foundation by famed monk Kobo Daishi (also known as Kukai) in 816, the 1,200th anniversary of the monastic settlement this year promises an increase in the number of curious tourists who have heard of Mount Koyas serenity and want to see it for themselves.

Felicity and I begin our explorations at the large entrance gate that signals to pilgrims coming up the 24-km Choishi-Michi trail that their destination and possible salvation is in reach. A little way down, we meet Rie Sakai, a henro (pilgrim) hiking up the narrow lane with her sturdy stick and wagesa (a pilgrims silk stole). We stop to chat and I query her on what could have motivated her visit to Mount Koya in such a season.

Well, I dont have to work at the moment, so the timing was good, she says, though admits were lucky to have such a clear winter day. When pressed a bit more, Rie rifles through her pack and reveals a beautiful stamp book from the 88 Temple Pilgrimage on Shikoku Island.

Ive come to Mount Koya to give thanks for a successful journey around Shikoku, she adds. With our adventure merely a weekend, its easy to forget that, for some, Mount Koya is the culmination of something much bigger.

A few meters further on, we pick our way carefully up the icy steps to Danjo Garan the towering vermilion pagoda that has become a symbol of Mount Koya to the outside world and the first place in the area where we discover other foreign travelers. Despite those gathered in the grounds around the pagoda, the surrounding sub-temples attract few visitors. Even at neighboring Kongobuji Temple, only a few other heavily bundled visitors are swishing along the polished corridors and admiring the sumptuously painted screens.

A heavenly cup of chai warms our frozen fingers at Bon On Shya, an atmospheric cafe in the middle of Mount Koyas temple precinct.

Its very quiet here in the winter, says the owner, a transplant from Yokohama who wandered down here years ago and just stayed. In fact, theyre closing up as soon as we finish, but we make a note of the hours for the following day so we can return and examine the local pottery displayed in the cafes gallery.

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Journey of eat, pray, bathe awaits pilgrams to Mount Koya