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Landing ideal clients is partly what youre in the career coaching business foryou want a business, not a hobby. Back in 2010, when I started my first corporate job as a career coach, it wasnt very trendy. Just look at how many rsum writers and career coaches you can find on social media. Its proof of how thats completely changed. Entrepreneurship is also becoming a popular career change path for many reasons. In astudywith over 3,100 individuals by Guidant Financial and SBTA companies, there was a 27% increase in those who started their business because of dissatisfaction with corporate America.

I dont know if thats why you started or plan to start your coaching business, but because youre reading this, I know you care about serving with excellence. Before I share these five mistakes, let me just say I dont always have it all together. Vulnerability, trust and authenticity are key in the coaching relationship, so we should model it too.

Your marketing mindset isnt beneficial.

You may be great at what you do, but if youre not top of mind when your ideal clients need you, it doesnt matter. Remember, you cant control elements of the buying process, but you can control what you do to increase visibility. Set metrics on those things and have faith that clients will come.

Here are a few more marketing truths:

Youre afraid to collaborate with other coaches.

Life isnt a solo sport, and thats why others come to us. They value support through information, empowerment and guidance. To add to our conversation, I spoke to three career industry leaders whove been recognized multiple times by global organizations.

My direct competitors are a terrific source of inspiration, growth and referral leads. Ive also built incredible friendships with other rsum writing experts and career coaches. Coaching is a personalized service and requires the right match for the clients background. Im never afraid to put that professional or job seeker in the hands of that better suited and trusted coach.

Collaboration with industry colleagues is a secret weapon of the experienced entrepreneur. I am an expert at navigating Silicon Valley and the high-tech space. By referring out people that do not align with my zone of Genius those in law, for example I can continue to work with those individuals I am best suited to serve, ensuring their continued success.

When I speak with other coaches, I can really see how my expertise in story is an advantage. I trust my niche more, and they send any client wanting deep level story strategy my way. Collaborating with other career coaches has also helped me refer people who arent the best fit, and we also share ideas to make all our services stronger.

You feel uncomfortable charging what your services are worth.

The first step I go through when helping startup service-based entrepreneurs is fleshing out their business to increase uniqueness and viability.Heres a resourceon the average career coaching costs per hour and per package by Noomi, a professional coach directory. You need fewer clients when your pricing is higher, and its a less taxing way to hit your ideal monthly income goals. Youll probably also see an improvement in your client outcomes as people tend to be more emotionally and mentally vested when theres a bigger financial investment.

Youre running on empty.

According toGallup, 67% of employees say they are sometimes very often or always burned out at work.Researchalso shows that entrepreneurs are more at risk of burnout because were highly passionate, more socially isolated then employees and operate in high uncertainty.

Based on what burnout theorists Herbert Freudenberger and Gail North developed as a12-phase model for burnoutscreening, development and implementation, here are a few things to do and remember.

You dont have the right resources.

There is a lot of noise out there in the coaching world, and to get ahead, you need the right resources. Resources to serve your clients with style and excellence, to build your business and for your personal and professional development. I like to think of resources in three terms: intangible thingslike time and money, tools, and of course your network, which can open up opportunities.

Join my freeFacebook groupand receive inspiration, support and resources to start or build a career coaching business.

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Have You Made These 5 Coaching-Business Mistakes? - Forbes

Hofstra coach Joe Mihalich seen in a December 2014 game. Assistant coach Mike Farrelly is on the far ... [+] left of the photo. (AP Photo/John Minchillo)

Hofstra mens basketball coach Joe Mihalich provided Forbes.com contributor J.P. Pelzman with a rare opportunity last week: a chance to experience game preparation from the inside. Pelzman was permitted full access to the coaches film session and the final three practices as Hofstra (14-6, 5-2) got ready for its Colonial Athletic Association game against visiting Delaware (13-7, 3-4). Heres how it went:

TUESDAY, JAN. 21

There is adryclothwithin easy reach, but JoeMihalichsmind sometimes is moving so fast that he will ignore it. Instead, he will use his index finger to wipe clean the plastic erase boardon the desk so he candraw up a new play in response to what he has just seen in the film session.

MikeFarrelly,Mihalichsassistant for nine years at both Hofstra and Niagara, has seen this move many times. On this day, by this point, hes been narrating his breakdown of Delaware game tape for more than 90 minutes.Farrelly, who had the scout of the Delaware game, painstakingly put together voluminous amounts of highlights (called cutups in the business) of nine of the Blue Hens previous ten games. (Mikes scouts are so detailed,Mihalichsays. He prepares us like no other. I dont want to miss anything,Farrellysays.)

The purpose is to illustrate the opponents strengths, weaknesses and, most important, tendencies. This enablesMihalichand associate head coachFarrelly and assistant coaches Speedy Claxton and Colin Curtin to put together the game plan.

So many (head) coaches,Farrellysays after the film session, you get the feeling, they drop the practice plan on the desk and this is what were doing today, and this is what were going to do for the game, but (Mihalich) is always actively seeking input. He doesnt want a yes man. He wants fresh ideas of looking at things.

Farrellythen cites how Curtins scouting report correctly predicted what NC-Wilmington would run on its final offensive play five days earlier, which helped Hofstra ice a narrow victory.

Farrellyruns through everyone who plays significant minutes for the Blue Hens. Delaware's biggestoutside threat is its leading scorer, Nate Darling, andFarrellyis adamant that Hofstra cannot let him get open catch-and-shoot chances. On the inside, the Pride must be wary of bruising 6-7, 220-pound power forward Justyn Mutts. Mutts,Farrellynotes, hasnt made a three since Dec. 2, so if he catches the ball outside the arc, he tells the other coaches the same thing he will tell the players later about Mutts.

Because Delaware coach MartinInglesbyis in his fourth season, many of the Blue Hens bread-and-butter offensive and defensive philosophies havent changed all that much. Thats whyMihalichtends to assign the same assistants the same teams year afteryear.

OnceFarrellysfilm session is over, the lights go on inMihalichsoffice and the head coach, with input from the staff, begins work on some offensive and defensive sets he believes will be effectiveThursdaynight. After bouncing ideas back and forth forawhile, I think thats a recipe, he concludes.

Three days earlier, the decisive basket in Hofstras loss to College of Charleston came on an offensiverebound, so boxing out on defense is a point of emphasis in that afternoons practice, withMihalichhaving someone chart the amount of times a player misses a boxout.

WEDNESDAY, JAN. 22

Besides watchingthe same Delaware film review the coaches saw the day before, the players receive a sheet with bullet points, summarizing the individual things they need to know for their respective positions.

The challenge,Farrellysays, is how do you take all the ideas and everything that youve seen and whittle it down to what they can handle? They're 18 to 22 years old, they dont have the hours that we put in watching the scouts, so how do we transfer that in the most efficient way?

This is the heavy install day of thegameplan, thus there are many different drills, withMihalichconstantly reaching into the pocket of his shorts to check for the next one and call it out.Meanwhile, workers begin installing the temporary courtside seats at the Mack Sports Complex, a vivid reminder that gameday is drawing closer.

If you think about it from an academic perspective,Farrellysays, the game is the final exam, and hopefully theyre prepared. You're their teacher for those last couple of days, those last reviews, and how can you take what youve seen and translate it to the court? You have to know it so well and then you have to transfer that knowledge to them.

Practice ends with special situations, a simulation of end-game circumstances, in this case, the Pride ahead by two or three points in the final seconds. But no matter what combination of defenders are out there, and even withFarrellyand Claxton huddling with their respective groups before each simulation, they cannot close the deal toMihalichssatisfaction.Sohe punts the basketball in the direction of the locker room.

The emotional impact of the kick is more important than the physical distance, and Mihalich follows it up with his post-practice words. Still livid, he manages to praise his players nonetheless. Although they all are in a tight circle at midcourt, his booming voice likely is audible throughout the empty arena.

The message? You guys are as good as anyone in this league. You can win this league. But its up to you.

THURSDAY, JAN. 23

Hofstra did win the CAA last season, but only the regular-season title, losing to Northeastern in the final of the crapshoot known as the conference tournament.In a one-NCAA bid league such as the Colonial, one bad game in March can wreck and entire season of good work.

BALTIMORE, MD - MARCH 06: Head coach Joe Mihalich of the Hofstra Pride argues a call during the ... [+] semifinals of the Colonial Athletic Conference Tournament college basketball game against the William & Mary Tribe at Royal Farms Arena on March 6, 2016 in Baltimore, Maryland. (Photo by Mitchell Layton/Getty Images)

Among the busload of regretsMihalichhas over that defeat is the fact that he believesFarrellyat least wouldve gotten a sniff for low- and mid-major head coach openings had Hofstra earned its first NCAA tournament bid since 2001.

Thats Joe,Farrellysays with a smile when that info is relayed to him. But, he says, he cannot afford to think about what the bump in pay and change in lifestyle from assistant to head coach would mean to him and wife Gina (shes pretty amazing for putting up with his schedule, he says) and sons M.J. and Ryan.

Youre so in the moment, he says. It's always how do you build and how do you get better.

Activity abounds on and off the court during the morning walkthrough as TV equipment begins rolling in for the CBS Sports Network telecast. Still, the atmosphere is mellower than Wednesdays final moments. In fact,Mihalichwinds up shaving about 20 minutes off the original hour and 20 minutes he had put on the clock.

Afterward,Farrellysays, it wasnt the greatest walkthrough weveever had. (ut) I think were ready. Well see.

The game begins with Darling doing exactly what Hofstra did not want on Delawares second possessiongetting wide-open for a three and draining it. The Blue Hens soon open a nine-pointleadbeforeHofstra responds with 18 straight points for a 25-16 advantage. However, Delaware leads 38-37 athalftime. The Blue Hens are up by as many as 11 in the second half before the Pride rally to lead by two.

Often, while Hofstra is on defense on the other side of the court,Farrellyadopts a mirror-image position a few feet behindbehindMihalich, both kneeling on the sideline.

It just happened,Farrellysays of his now-customary stance. I dont want a referee in my way. I dont want a coach in my way. If I'm going to talk these (players) through whats going on, I need a clear sightline."

Both men are standing for the final play, when Delawares Kevin Anderson gets one fateful step on the normally error-proof senior point guardDesureBuie and goes all the way for the game-winning layup in 5.8 seconds despite replays showing he clearly traveled. AHofstra official reminded reporters, no officiating questions at one point, but as angry as he was, a veteran coach such as the 63-year-oldMihalichprobably knew he wasnt getting that call at that moment.

We let a guy with a blue shirt dribble through five guys and make a layup. Shame on us, he said, but added, I'm not worried because I think these guys will respond. They care and they want to win. I know theyre willing to learn.

Buie said the final play was my fault. I take ownership of that and I'm going to change it.

SATURDAY, JAN. 25

The day gets off to a more promising start, with senior walk-on ConnorKlementowicz, a stalwart who goes about 120 mph in practice, being surprised by being awarded a scholarship by athletic director Rick Cole in the locker room. (He is the best walk-on I've ever been around in my life,Mihalichsays later.)

But once the game begins, it seems like more of the same, with Drexel power forward James Butler doing a reasonable Justyn Mutts impersonation. Despite owning only one road win all season, the Dragons lead 45-37 early in the second half. But 11 consecutive defensive stops reverse the momentum and Hofstra pulls away for a soul-satisfying 72-59 triumph.

We wanted to get right back at it, Buie says afterward of the quick turnaround.

As forMihalichspost-practice challenge, Buie said, It really is up to us. We've got a great team. It's not just the starting five. We've got a great bench. He believes in us so much. We believe in him.

And in the rest of thecoachingstaff, includingFarrelly.

Buie continued, He's a very special guy. I cant thank CoachFarrellyenough and I can speak for the rest of the guys. He's the best. He definitely will (get his own program). His work will show.

But for now, the show goes on. And on. Hofstra (15-7, 6-3), now in a three-way tie for second, visits Elon and conference-leading William & Mary on Thursday and Saturday, respectively.Farrellyhas the scout for the latter game.

It starts all over again, he said. I went home (after the Delaware game) and started watching William & Mary. Losing to them by 27 (on Jan. 2), weve got some things to correct fromlasttime.

The next day,Farrellyand his family planned to celebrate his wifes birthday. By 8 oclock that night, he expected to be hunkered down for a five-hour William & Mary film session.

But for people such as MikeFarrelly, they know no other way. Nor would they want to.

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A Few Days In The Life Of A College Basketball Team: Going All-Access With Hofstra - Forbes

Kansas coach Bill Self, left, congratulates Oklahoma State's Eddie Sutton after the Jayhawks' 80-60 loss to OSU in Stillwater, Okla., on Feb. 9, 2004. The game marked Self's first trip to his alma mater as coach of the Jayhawks. by Thad Allender/Journal-World File Photo

No Kansas basketball trip to Stillwater, Okla., is ever quite right for Kansas coach Bill Self without Eddie Sutton being a part of it.

And Monday night the legendary former Cowboys coach was in attendance during the Jayhawks 65-50 win at Gallagher-Iba Arena.

Introduced to the GIA crowd during a timeout in the second half of KUs victory, Sutton was serenaded with cheers from all over the arena, as Jayhawks and Cowboys alike took a moment to celebrate the 83-year-old coaching legend.

After the game, Self, who worked under Sutton at OSU from 1990-93, took the opportunity to appreciate and celebrate Suttons presence, making yet another plea for the Naismith Memorial Basketball Hall of Fame to induct Sutton into its halls as soon as possible.

Hopefully hell be elected into the Hall this year, which he richly deserves, Self said during his postgame interview. Hes an amazing coach. I spent three years with him and the things we do every day are things that he taught us and taught me. As a coach, Id like to make Coach (Larry) Brown proud and (former OSU coach) Leonard (Hamilton) proud and certainly Coach Sutton proud by watching my teams play (and showing them) something that they would respect.

Self said he got word before the game that Sutton would be in attendance. And he came out of the locker room a little early to make sure he could get over to him to say hello.

Self saw Sutton recently, during an Oklahoma Hall of Fame event last year, and said he was happy to spend more time with him than a game-night handshake allows.

In Selfs eyes, Sutton, who won 806 games during his 37-year NCAA Division I coaching career at Creighton, Arkansas, Kentucky, Oklahoma State and San Fransisco, has meant as much to college basketball as anyone.

And he compared Suttons impact to that of Henry Iba, the longtime Oklahoma A&M/Oklahoma State basketball coach who coached Sutton and stuck around Stillwater long after his coaching days were finished.

I always thought Mr. Iba was taken for granted so much in this area because everybody was so comfortable with him because they saw him around all the time, said Self, who played at OSU from 1981-85. When you see somebody all the time, sometimes you maybe take for granted the magnitude of the role they play with making our game what it is. And I feel the same thing about coach (Sutton). I feel like coach has been around and everybody knows of coach. When hes around a lot, all those things I think sometimes people can take for granted the (impact) hes had on our game. Hes pretty awesome.

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KU coach Bill Self always thrilled to see longtime Cowboys coach Eddie Sutton | Tale of the Tait - KUsports

MIAMI (AP) -- Stopping short of saying the Rooney Rule is not working, NFL Commissioner Roger Goodell noted Wednesday the league needs change to its minority hiring policy.

Though the league requires teams to interview minority candidates, only two African-Americans have been hired for 19 open head coaching spots over the past three years. The league has only two minority general managers among the 32 teams.

"Clearly we are not where we want to be on this level," he said at his annual Super Bowl news conference. "We have a lot of work that has gone into not only the Rooney Rule but our policy overall. It's clear we need change and do something different.

"There's no reason to expect we're going to have a different outcome next year without those kinds of changes and we've already begun engaging in those changes. Not just with our diversity committee, not just with the Fritz Pollard Alliance, but others. And trying to figure out what steps we could take next that would lead to better outcomes. It's clear we're all committed to doing that, and we have to make those changes.

"We will have a series of meetings which we've already scheduled over the next month to get that kind of dialogue going, to continue the dialogue to try to determine what are the solutions so we can have those better outcomes, he added."

The Rooney Rule, which has been adopted by other leagues and businesses, calls for a minority candidate to be interviewed for head coaching and executive openings such as general managers. Critics have said those interviews are often simply token responses to the rule and that the minority candidates are not seriously considered for those positions.

Goodell also addressed negotiations between the NFL Players Association and the league on a new labor deal. The current 10-year contract runs out in March 2021 and there is optimism on both fronts that a new deal would be finalized before this March when the 2020 league year begins.

"We've been having incredibly productive dialogue," Goodell said. "I think we've made a lot of progress at now seven or eight months since we began those discussions more formally.

"I think we've addressed difficult issues that face our league going forward and looking forward. I think both the players and management and everyone at the negotiations have worked to try to find creative solutions to make the NFL better and that's what you want."

As for putting a timetable on a potential agreement, Goodell wouldn't speculate.

"The process will close when the process closes, when all of us feel comfortable that we've reached an agreement that we want to go forward with," he said. "I don't know when that will be. I think it's more important to get it right."

One of the major bargaining points of a new CBA is adding a 17th regular-season game, presumably to be played at neutral sites. Asked if that didn't fit with the league's emphasis on player safety, Goodell said all metrics are showing the game is safer than ever.

Concussions, though, were up slightly last season, and lower extremity injuries have become a major focus for the league's medical staff.

"Safety has been at the forefront and our No. 1 priority of our players," he said, mentioning data that shows which "techniques should be taken out of the game," thus affecting rules changes.

"For us, the data is the key component to what we want to do in changing the season. We don't look at it as just we (will) have a 17th game. We look at the entire season, the offseason, training camp, how we prepare our players to get ready for the season, how we practice during the season. So all those changes and taking techniques out of those games has made our game safer."

On other topics:

--The NFL will return to play a regular-season game in Mexico City this season and next. It will be the fifth and sixth games played at Azteca Stadium. Goodell said dates and teams will be announced when the schedule is revealed in early spring.

-- The latest probe into Patriots videotaping shenanigans is not completed. The NFL is in no rush to reach a conclusion about the video of the Bengals sideline being taken for a Patriots website. Patriots coach Bill Belichick has said he never viewed the footage and the team maintains the purpose of the filming was for an illustration of the work team advance scouts do while on the road. The team says it accepts full responsibility for the crew's actions.

Goodell disagreed with the presumption it was a simple investigation.

-- The NFL's main goal regarding the case involving receiver Antonio Brown is to help him be successful in life. He did not offer any updates on where the investigation stands regarding the troubled receiver, who was released by the Patriots this season when allegations of sex abuse surfaced. Brown has since had a series of off-field incidents. Any return to the league is contingent on his being cleared to play again by the NFL.

-- Goodell hinted that the next open Super Bowl would be awarded by the end of the calendar year when asked whether Las Vegas is in line for such a game. The next four Super Bowls will be in Tampa, Los Angeles, the Phoenix area, and New Orleans.

He also said the NFL is not married to the defending Super Bowl champions hosting the Thursday night kickoff game for the season. That could bring the opening of the new Las Vegas or Los Angeles stadiums into play for that prime-time spot.

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Sports Goodell: Diversity in coach/executive hirings must improve Barry Wilner, AP Pro Football Writer 4 - WXYZ

The crash devastated his family, which includes J.J., a former college baseball player who is now a scout for the Boston Red Sox, and a daughter, Lexi, who is in high school.

Their deaths also shook Mr. Altobellis larger baseball family, including players who gathered on the field at Orange Coast College upon hearing the news and decided to play the season opener, as scheduled, on Tuesday.

Mr. Altobelli had lived his life on the baseball diamond, and they would, too.

Sarah and Payton Chester

Sarah and Payton Chester, a mother and daughter who lived in Orange County, also died in the crash, family and friends said.

Payton, 13, had played for Mr. Bryants team for several years and had planned to develop her game in high school and college, her uncle Andy George told The San Gabriel Valley Tribune. She had this sweetest soul, the kindest, most gentlest person you would ever meet, he said.

Her mother, Sarah Chester, 45, also had two 16-year-old boys, Mr. George told the newspaper. She was everything to her family, to our family, he said. Anytime I needed anything, she was the person I went to.

One of her sons wrote on Instagram that he had lost the most amazing Mother and sister. He posted a series of photographs, including one that showed his sister at a basketball gym, smiling and laughing with Mr. Bryant.

Todd Schmidt, a former principal of the elementary school that Payton had attended in Newport Beach, Calif., said the Chesters were among the amazing families at the school: engaged, supportive, encouraging, and full of mischief and laughter.

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The 9 Victims of the Helicopter Crash That Killed Kobe Bryant - The New York Times

The group was flying to Thousand Oaks, California, Sunday for a basketball game, where Gianna was expected to play and Bryant was expected to coach.

While police have not released the names of the people on board, family members of some victims have confirmed their loved ones' deaths. Here's what we know:

Gianna and Alyssa were teammates at the Mamba Academy, OCC assistant coach Ron La Ruffa told CNN, and Altobelli would often fly with his daughter to attend the games.

"There were two sides to John," Tony Altobelli said. "People saw him on the baseball field, he's (a) gritty and tough as nails kind of guy, but the other side of him, he was one of the biggest-hearted people you'll meet in your life. He cared about his players, cared about his school."

"It's hard to put into words what this loss means to the college and the athletics department," OCC Athletics Director Jason Kehler said in a statement. "John was a tremendous coach and an even better friend. Beyond that, he was an amazing mentor to all of the students and athletes that he taught and coached. He treated them all like family and his impact will live on forever."

Coach "Alto," as he was known, was gearing up for his 28th season with the Pirates, which he helped lead to the state baseball championship last year, the release said.

He was a "giant" on the campus, OCC President Angelica Suarez said, and a "beloved teacher, coach, colleague and friend."

In a statement, the Boston Red Sox said the organization is mourning the death of the three members of the Altobelli family. It said John Altobelli's son, J.J. Altobelli, is a Red Sox scout.

The Red Sox and its Foundation will provide financial and emotional support to the family and a GoFundMe page has been set up to give additional assistance, Chaim Bloom, a Red Sox official said in a statement.

"My kids and I are devastated," her husband, Matt Mauser, wrote on Facebook. "We lost our beautiful wife and mom today in a helicopter crash. Please respect our privacy. Thank you for all the well wishes they mean so much."

The mayor of Costa Mesa -- about 40 miles from Los Angeles --- also tweeted about Mauser.

US Rep. Harley E. Rouda of California called the loss of life "incalculable."

Sarah Chester and her daughter, Payton, were also passengers aboard the helicopter, according to a Facebook post by Todd Schmidt, a former principal at Harbor View Elementary School, which Payton once attended.

"While the world mourns the loss of a dynamic athlete and humanitarian, I mourn the loss of two people just as important...their impact was just as meaningful, their loss will be just as keenly felt, and our hearts are just as broken," Schmidt wrote.

The helicopter's pilot was Ara Zobayan, according to a former colleague and a neighbor.

Pilot Kurt Deetz, who worked at the Island Express helicopter company with Zobayan, said he considered Zobayan a friend and a trustworthy pilot.

Zobayan's neighbor Robert Sapia said Zobayan loved his job and would show him photos of celebrity passengers, including Bryant.

According to the FAA's pilot certification database, Zobayan is an instrument-certified pilot who earned his commercial pilot's license in 2007. He is also a certified flight instructor for instrument instruction for helicopter pilots, the records show.

The database also shows Zobayan was up to date on FAA-required annual medical exams.

The California private school that Bryant's daughter -- Gigi, as he called her -- attended said its "community is devastated" about her death, and the death of Mauser, the school's former girl's basketball coach.

"She was always smiling. She looked out for the underdog and never left anyone out," Harbor Day School said in a statement about Gianna.

The school said Gianna "has left an indelible mark on the school and the people that she's touched."

Recently, a video of the two of them sitting on the sidelines went viral as he seemed to break down the game for his daughter.

The NBA icon leaves behind three daughters, Natalia, Bianka and Capri, who was born in June, and his wife, Vanessa.

Bryant joined the NBA right out of high school, becoming the league's youngest player in history, and spent the next 20 seasons of his professional career with the Los Angeles Lakers.

"Continuing to move the game forward @KingJames. Much respect my brother," Bryant wrote on Twitter afterward.

Correction: This story has been updated to reflect that Todd Schmidt no longer works at Harbor View Elementary School.

CNN's Nick Watt, Jon Passantino, Chloe Melas, Darran Simon, Ashley Fantz, Rob Kuznia, Matthew Hilk and Jennifer Henderson contributed to this report.

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Young athletes, a baseball coach and mothers. What we know about the others in the helicopter crash that killed Kobe Bryant - CNN

For The Win's Andy Nesbitt is on a mission to convince the powers that be that the Super Bowl should be played on Saturday and has a laundry list of reasons why. USA TODAY

MIAMI The blood gushed profusely. Nonstop.

Nothing Bobby Turner nor the Broncos training staff could do stopped his nosebleed. The running backs coach should have gone to the hospital that frigid December day in Kansas City in 2005. But an entire half of football remained in a pivotal divisional game, and Turner wasnt about to abandon his charges.

So, he basically has two towels in his nosein 10-degree weatherat Arrowhead, and just toughed it out, recalled 49ers run game coordinator Mike McDaniel, then a coaching intern with Denver. I was 22 years old thinking, Im not sure that I can do this. He stuck through the game, would not leave his players, and there was no room for deviation. ... He went to the hospital afterwards. Almost needed an extra blood bag, and he didnt care. He refused to stop contributing to his guys.

That display of commitment perfectly encapsulates all that is Bobby Turner.

That was Bobby! Mike Shanahan said. Tough son of a gun!

Few outsiders know his name. But Turner, a 24-year NFL coaching veteran, is one of the pillars of success for Kyle Shanahans Super Bowl-contending 49ers just as he was for Mike Shanahans two-time Super Bowl-winning Broncos.

We call Bobby the O.G. of coaching, Kyle Shanahan saidof the 70-year-old Turner.

A pros pro, 49ers special teams coordinator Richard Hightower praises. A guy that does his job every day and leaves no stone unturned, which is a great testament for us young coaches.

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Denver Broncos running back Tatum Bell chats with running back coach Bobby Turner during drills at the Broncos' facility in southeast Denver, on June 9, 2004. (AP Photo/David Zalubowski)(Photo: DAVID ZALUBOWSKI, AP)

During this run to Super Bowl LIV, San Franciscos offense has boasted one of the NFL'smost prolific rushing attacks despite the lack of afeature back. But Raheem Mostert, Matt Breida and Tevin Coleman each rushed for more than 540 yards while combining for 15 touchdowns.

Turners 24 seasons have featured 15 1,000-yard campaigns by eight different backs, and even in the eight seasons where either Denver, Washington, Atlanta or San Francisco lacked a feature back, hispupils combined to give their teams one of the leagues leading rushing attacks.

The offense built by Mike Shanahan and modernized by Kyle Shanahan is known for its creativity and diversity, but the run game serves as the foundation while ensuring balance and unpredictability.

Bobby T. is the key ingredient, said Clinton Portis, who played under Turner in Denver and Washington. Look at that scheme and Bobby Turners track record. In Denver with Terrell (Davis), Olandis (Gary), myself, Tatum Bell, all those backshad 1,000 yards.

"Nobody says, Damn, Bobby T. has a lot of thousand-yard rushers, Portis said."People want to say, Oh, its the system. Well, you could plug a thousand backs into a system, but if you dont have a coach who can teach it and get his players to understand without interfering with that players individual talent, then youre not going to have that success.

The voids in young Bobby Turners life fueled him. He would not let his circumstances define him.

The oldest of 13 children growing up in East Chicago, Indiana, Turner had to fend for himself from the time he turned 12.

He charted his path on his own at that very point in life.His plan:

Ive been confident my whole life. People always ask me where it came from, and I just have to tell them, from me, Turner told USA TODAY Sports. My parents never encouraged me. They were not educated. It was something I sawand that I wanted: to better myself individually.

Turner played defensive back for Indiana State University and graduated with a degree in health and physical education. He then landed a job as an assistant coach for the freshman football and basketball teams at Haworth High School (Indiana), while pursuing his masters in education/administration.

Turner knew what kind of coach he wanted to be. He would invest in his playersas athletes and as human beings.

I believed in that at a very early age, said Turner, who spent 20 years coaching college teams. Because I didnt have that as a player growing up, where a guy is not just a number. Thats been consistent throughout my coaching career.

His work as Purdues offensive coordinator placed him on Mike Shanahans radar as the new Broncos' coach assembled his staff in 1995.The two had never met, which made Shanahans selection rare, but Turner never disappointed.

Everything he said, he did, Shanahan said in a phone interview. He was everything everyone said he was and more. No. 1, hes a great person, a smart guy and a very hard worker. He takes pride in his work with running backs and is tireless, even in the offseason.

All these years later, nothing has changed.

Said Kyle Shanahan, He wont open his door in February and March because for two straight months hes calling every single running back coming out of college, interviewing them, calling their high school coaches. The guy does more work, and is more diligent a running back coach than anyone Ive ever been around. And so when you need an expert on that position, you know Bobby has put in that time.

Because of the stable of productive running backs, people have remarked that the Shanahans could probably plug any back into their offense and still have success.That bothers Turner.

No, these are the right people that were putting into our system," he said."When I'm asked what I think, I tell them what it is. So many men are Yes men, they just want to go along, they dont want to have the head coach or coordinator upset. But I feel strongly about my opinions because I put so much into it.

Kyle Shanahan was a high school freshman when he met Turner. WhenAtlanta hired him as offensive coordinator in 2016, one of Shanahans first calls was to Turner.

It was pretty cool because it was the first time that I thought, hed always been my dads guy, but he was finally my guy, Kyle Shanahan said. I love the guy.

Players love Turner too, even though they describe him as demanding.

Hes big on studying, fullback Kyle Juszczyk said. Hes famous for his pregame tests. Theyre eight pages long and we have to fill out every single route that we could run and fill out different pass-blocking protections and explain it. He keeps you on your toes.

McDaniel, who was a ball boy for the Broncos in 1996 when he met Turner andhas studied his every move since, summed it up perfectly.

Truth be told, in an era where hard coaching is a lost art, he makes a human connection with his players thats strong enough that they actually appreciate. And 10, 20 years later, his players always see him, give him a hug and thank him. Its just awesome to see the numbers over time, reflect what everyone has always known. Its why the Coach Shanahans dont do football without running backs coach Bobby Turner.

Follow USA TODAY Sports Mike Jones on Twitter@ByMikeJonesand listen to theFootball Jones podcaston iTunes.

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Opinion: 'Bobby T.' is the often overlooked constant in the Shanahans' success - USA TODAY

In his last on-camera interview, NBA legend Kobe Bryant talks to USA TODAY's Mark Medina about life after basketball and his daughter Gigi's favorite NBA player. USA TODAY

COSTA MESA, Calif. In a previous life, Kobe Bryant cared about specific hardware.

He had spent 20 years in a Los Angeles Lakers jersey collecting five NBA championship trophies, two Finals MVPs and one-regular season MVP. When he sat in a room of his production studio recently, though, Bryant turned his head toward something he considered more meaningful. He stared at the Oscar, Sports Emmy and Annie Award that he won for his short film, "Dear Basketball".

Theyre at the top for me, Bryant said in a wide-ranginginterview with USA TODAY Sports. Its not something that was expected. As a kid, you kind of have the goal of winning championships and all these sorts of things. Being in the industry that I'm in now? It wasn't something that was thought of me winning an Oscar.

What was expected? Consider what Bryant experienced on his farewell tour during his final season with the Lakers in 2015-16. Teammates, team officials and opponents did not just shower Bryant with praise. Some of them also shared their misgivings.

I don't know what you want to do when you retire, Bryant recited. Youre going to go through a state of depression. Youre going to have an identity crisis. These are all things that were said to me because people were genuinely concerned.

Nearly four years later, the 41-year-old Bryant seems just fine.

He founded Granity Studios, a multimedia company that has produced an ESPN+ series that analyzes professional athletes performances (Detail) and a No. 1-ranked kids and family podcast that teaches life lessons through melodies and sports(The Punies). He partnered with director Glen Keane and Academy Award-winning composer John Williams to produce "Dear Basketball, which was based on a poem he wrote to announce his retirement.

Bryant has overseen the publication of three sports fantasy childrens books and a fourth - The Wizenard Series: Season One- by Wesley King, hits bookshelves March 31.

Instead of displaying NBA-related memorabilia, Bryants workspace features shelves of his published work,other biographies and fantasy novels. As author Ivy Claire said, sometimes, I forget hes Kobe Bryant. To me, hes just a guy with a bunch of book ideas.

King sees similarities in Bryant's work ethic.

Hes approaching this in the same manner with the same passion as he did with basketball, King said. Thats not necessarily the case with a lot of other athletes. Some have put out books, but have been more hands off. But hes in the trenches and wants to work on every sentence possible.

Bryant still has informal conversations with Lakers controlling owner Jeanie Buss, general manager Rob Pelinka, LeBron Jamesand young player Kyle Kuzma. He attended two Lakersgames this season and attracted attention from NBA stars and fans alike. Yet, Bryant maintained he has zero involvement with his former team and has higher aspirations than chasing nostalgia.

In an interview the week before his death, Kobe Bryant said he did exactly what he wanted to do after retirement, tell stories. USA TODAY

Bryant has overseen his storytelling company that has 12 full-time employees and various contractors. He opened two training facilities dubbed the Mamba Sports Academy in Thousand Oaks and Redondo Beach. And he has coached his second-oldest daughters AAU basketball team, naturally called The Mambas.

I had a strong level of belief that Kobe would thrive after his playing days were over, Pelinka wrote in an e-mail to USA TODAY Sports. It was simple to see this because Kobe is one who truly lives in the moment. He gets zero value from reminiscing on past accomplishments. Its all about making the most of the current day.

Kobe Bryant's post-NBA career is in full bloom. He considers his Oscar, Sports Emmy and other accolades for his multimedia works his greatest accomplishment.(Photo: Harrison Hill, USA TODAY)

Bryant showed signs his post-basketball career would play out this way.

Over two decades ago, Bryant took creative writing classes at Lower Merion High School fromJeanne Mastriano. She considered Bryant a charismatic storyteller when the class spoke to preschoolers or wrote short stories.

I was hoping he would coach. I was hoping I could watch him with the Lakers, Mastriano admitted. But it makes a lot of sense he would take a bold leap like this. Its not easy, which is going to get him salivating.

KOBE ON LEBRON:'Kind of juvenile' to be upset over NBA scoring list

KEY LESSON:How homework assignment sparked Kobe's new career

When Pelinka worked as Bryants agent, Bryant said he once told Pelinka he would win an Oscar. Even if Bryant considered the conversation to be a pie in the sky thing, his prediction was not that outlandish.

Though he did not read much during his childhood, Bryant became an avid fan of Harry Potter, Star Wars and Disney movies. He read biographies to learn what made accomplished people tick. He watched movies to study character development and story arc. While nursing three consecutive season-ending injuries before his final year, Bryant brainstormed project ideas. That led to Bryant overseeing Muse, a Showtime documentary that detailed his successes and failures during his career.

You got to do what you love to do, Bryant said. I love telling stories. I love inspiring kids or providing them with tools that are going to help them.

Bryant formed the basis of his inspiration during his final season. Then, he spent part of that time constructing the so-called "Granity Bible, a150-page book filled with words and illustrations that details his mythical world.

I have an idea for an entire universe that centers around sports, fantasy and magic, Bryant said. Its as if the Olympics and Harry Potter had a baby.

That idea might sound strange. So just consider how Claire and King reacted when Bryant contacted them and expressed interest in turning these ideas into books.

Its really important not to shut him down with all of this wild creativity, Claire said. I let him go until we found the simple version of it, as opposed to disregarding all of his ideas.

Bryant realized traditional publishers did not share his ideas. So, Bryant launched his own publishing company. That maximizeshis creative freedom and protects hisintellectual property.

Then, Bryant became restless just as he did when he played basketball.Bryant admitted it takes them a little getting used to" when he texts or calls writers at all hours with feedback.Claire mused, If it wasnt Kobe Bryant, my husband wouldve wondered, Who is this man calling you all the time at 2 in the morning?

Despite those late-night exchanges, Bryant still often reports to his office at 8 a.m. After leaving at 2 p.m. to pick up his daughters from school, Bryant returns around 3:30 p.m. for more work. Beyond obsessing over plot development and sentence structure, Bryant also cares about preparation.

"I would lie if I first got the call, I wasnt a little hesitant," King said."But it's beenabsolutely agreat experience."

The book cover for Kobe Bryant's latest project, "The Wizenard Series: Season One". It hits bookshelves March 31.(Photo: Harrison Hill, USA TODAY)

Because of that workload, Bryant rarely watched NBA games after he retired. He only did so if a player asked him to review film. Otherwise, he spent most of his time on his projectsor with his family.

That changed last year when his 13-year-olddaughter, Gianna, wanted to watch NBA League Pass almost every evening. Bryant took her to two Lakers games this season so she could see James andAnthony Davis, Atlantas Trae Young and Dallas Luka Doncic.

After predicting he would not have the patience to coach NBA players, Bryant has shown he does have it whilecoaching Giannas AAU team the past two years.

Coaching youth sports is so important to take very seriously because you're helping the emotional (development) of young kids, Bryant said. So its understanding not to be overcritical and understanding that (there) aregoing to be mistakes.

Therefore, Bryant spends most of practices teaching fundamentals involving ball handling, defensive positioning and reading opponents tendencies. But when the games start, Bryant often sits and watches.

Bryant hadthe same approach when he held workouts at his training facility last week for WNBA players, last summer for a handful of NBA players and when he broke down game footage for Detail.

It is not for fans. It is for one percent of people that will actually understand what the hell we're talking about, Bryant said. The funny thing is by doing that, we seem to have really connected with everyone, everyone else. But that was absolutely not the mission.

Story continues below video

USA TODAY Sports' Jeff Zillgitt talks to Lakers about Dwight Howard competing in the dunk contest. USA TODAY

Next up? Making books into films

Bryant spent most of his career striving to win more NBA titles and to set more records. So why should it be any different with his storytelling projects?

ESPN has renewed Detail for three more seasons, which will feature 52 episodes per year and undisclosed guest appearances. The Punies podcast will launch its third season in August, which will feature 10episodes plusa Christmas special. In 2020, the podcast will be produced into an animated television series.

Bryant recently received early drafts from Claire and King for the next editions of the Epoca and Wizenard series. Bryantwants to hire more writers so he can expand his sports fantasy universe.

Our challenge now is taking books and making them into films, feature films and in series, some of which will be animated and some of which will be live action, Bryant said.

So it's figuring out how to do that, while understanding that owning the intellectual property is absolutely essential. It's fun to figure out the journey, but its also extremely frustrating. Things don't move as fast as you want them to. But that's OK.

Follow USA TODAY NBA writer Mark Medina on Twitter, Facebook and Instagram.

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Life after basketball: Kobe Bryant's transition to Oscar, Emmy winner and AAU coach - USA TODAY

Nick Giannandrea, COS Athletics Published 1:35 p.m. PT Jan. 29, 2020 | Updated 1:36 p.m. PT Jan. 29, 2020

Renato Bustamante(Photo: COS)

Renato Bustamante, a former collegiate All-American who went on to play professionally, has been named College of the Sequoias' men's soccer coach.

Giants athletic director Brent Davis said Bustamante's relationship-building skills and impressive resume elevated him over a strong group of applicants to replace Scott Rogers, who stepped down after six seasons at COS.

"He has unbelievable pedigree, with the respect of the soccer community," Davis said. "The student-athletes around here are going to recognize him, and he's a guy they are going to want to play for. I'm really excited. I think Renato will breathe new life into our program, and COS is going to become a place kids want to come and play."

Bustamante, 29, arrives with local community college coaching experience after being an assistant for the Clovis Crush COS' Central Valley Conference rival the past four seasons.

The native of Lima, Peru, has become a fixture in central San Joaquin Valley soccer circles while playing for Fresno Pacific University (2013-2015), the Fresno Fuego (2015, 2017) and Fresno FC (2018-2019). Bustamante was a three-time team MVP, a PacWest Conference Player of the Year and an NCAA Division II All-American for Fresno Pacific, and a two-time Premier Development League all-conference selection for the Fuego.

Bustamante has also spent two years coaching age-group teams 10U, 14U and 16U for Clovis-based California Odyssey Soccer Club, and was recently named the Director of Coaching for Visalia-based South Valley United Soccer Club.

More: College of the Sequoias preview: Softball team seeks continued success

College of Sequoias sports wrap: Basketball, baseball teams victorious

Baseball preview: College of Sequoias starts season with a victory

Im extremely thankful, excited, honored and optimistic about this opportunity, Bustamante said. Ive been waiting for an opportunity to take over a program and implement some ideas Ive accumulated from my experiences playing and coaching.

Bustamante takes over a COS team that went 5-13-2 overall and 2-6-0 in the Central Valley Conference last season.

The Giants are 59-150-33 overall and 13-64-8 in conference play since launching the program in 2007. COS has only three winning seasons in the program's 13-year history and has never reached the postseason.

"We're coming here to change the culture and mentality, to make it a winning program," Bustamante said. "I envision a COS program where local players want to go because they know they will improve as players, and understand that they will be in a safe environment to develop character and academic habits which they will carry on into whatever path they follow.

Bustamante said there is plenty of talent in COS's primary recruiting area of Tulare and Kings counties to turn the program around. His challenge will be to get the top local players to choose the Giants.

"Understanding the Valley after being here for so long, I always saw COS as a sleeping giant because I believe in the talent of the kids in this area," Bustamante said. "The reputation and results this program has gotten, I don't think has reflected that. Once the job opened, I thought it was a perfect chance to create a winning culture where it's never been done before.

"The talent level in Visalia, Porterville, Farmersville, Lindsay, Tulare, Reedley and all the neighboring cities around COS makes me extremely optimistic that we can have a great program here."

Bustamante offers a unique pitch to local recruits he's played junior college soccer, too, and used it as a stepping stone to a four-year university and a professional career. Bustamante holds a U.S. Soccer National C coaching license and is multilingual, fluent in English, Spanish and Portuguese.

"I understand the journey it takes not only in the sport but academically," Bustamante said. "I feel it's important for kids to have someone like me as a role model who used soccer as a way to get an education and become a better human being."

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College of the Sequoias names Renato Bustamante as mens soccer coach - Visalia Times-Delta and Tulare Advance-Register

The calendar just flipped to 2020 and believe it or not baseball season is already upon us as the Oregon State Beavers held their first media availability on Tuesday at Goss Stadium.

A few select players and new head coach Mitch Canham looked ahead to the upcoming season, spoke about expectations entering Year 1 under Canham and more.

Q&A with Canham held with members of the media below:

Q: What have the last few months been like, getting back into this organization from a leadership standpoint?

Canham: More than exciting. I dont look at this as an organization Ive said this a million times but this is a family, from the guys in the clubhouse, the coaching staff, the athletic department, the community, its been unbelievable. I knew what this environment was like having been here, but, again, just a reminder how truly remarkable Corvallis and this baseball family is. Its been great watching these guys grow tremendously each and every day. Their work ethic and how tight they bond together is special.

Q: Is there anything that has surprised you coming back all these years later?

Canham: I dont think so. I lived right around the corner, I had a house here my dad lived down here, my aunt and uncle and I came back several times in the offseason, had a great relationship with all the coaches and would pick their brain and just loved being down here as well. I would say as new as I am, I guess, I dont feel new at all. This has always been a huge part of my life.

Q: Were there any jitters when you took over?

Canham: Nope; excitement, thats it. I just focus on being the best I can each and every day. The reality is the people Im surrounded with and my family have been extremely supportive and this is opportunity. Theres no threat to it; Its a challenge and a great opportunity.

Q: Whats been the biggest adjustment for you, coming from the pro level to the college level?

Canham: I dont think there are a ton of things that are providing big change. I was fortunate in the Mariners organization to focus primarily on people and process and I dont feel like thats any different now. We still focus on character, being a great student and also being a strong athlete. Keeping those three things in mind, weve already defined what our key pillars are here to success and we hold each other accountable to them. The biggest one is being selfless; thats something Ive been preaching as part of the Mariners organization and same thing here. Everyone has a few different things going on throughout their schedule and now the scope of things is a little bit wider than coaching at an affiliate but I feel like the history I had managing two companies back up in Washington and also doing professional baseball has kind of combined it all into one great opportunity.

Q: What have you seen from your guys so far in just the work they put in this offseason?

Canham: Its very clear what they want to do and their expectations of their performance is extremely high, but we know that how we practice builds trust and confidence in one another. We challenge ourselves and the guy next to us to really get better and look at those failures on a daily basis, on a pitch-to-pitch basis as opportunity to build strength. We know that we have a strong schedule and thats what we want every year, is to go out there and play the other top programs out there so that we can grow. You step in and watch any of the practices and times that were together and you can see the guys are inquisitive and even the coaches, having a strong growth mindset is important to us. Everyday showing up to the office early in the morning, its joy. Everyones coming in very excited and we know the players are showing up to the field (excited) as well, they love this time together. We have fun but fun is also working our tails off and trying to accomplish something only one team gets to do a year.

Q: You mention expectations and we know what they are here. When you got together before the start of practice or fall ball, did you set expectations or mention expectations, or does it go unsaid?

Canham: Part of this program is we have the same vision every year of what were here to accomplish. That happens by getting the best out of ourselves and growing, which is a tribute to Coach (Pat Casey) and all the other alumni that have come through here, coaches and players alike. The atmosphere here when youre playing a game, too, is extremely special. I think everyone who gave me a hard time sitting behind home plate when I was here helped me transform into the man I am today and Im grateful for that.

The first thing we did was go camping, get to know each other. And for us as coaches was spend some time, step back and really understand who these young men are, what changes theyve made rather than trying to over-coach, really observe and build that trust so they can go out there and compete, free the mind and also when we have something to say we make sure its the right person delivering the message. Sitting down early on it was very clear they have a lot of leadership in that clubhouse identifying what they want and how theyre going to get it.

Q: How would you describe your coaching style?

Canham (with a smile): Myself. I dont try to be anything Im not that advice was given to me many times over. Coach Casey, when I first started coaching, expressed a few things that really helped me out. I talked to everyone that I really respected as a former coach of mine and gave them the hard Q&A and tried to information seek as much as possible. Im very competitive while my wife has also helped me come more compassionate and patient I guess kids will do that for you, too. Im just trying to really be a good listener to the coaches and the players, rather than just jump to it. I know as a player I was quite fiery, and I would always be the one to lay into guys and let them know how I felt. I think Ive started to find balance, but still got a long way to go. Fortunately, I have a great coaching staff that communicates really well with me and helps me better myself each and every day. Accountability is probably one of our biggest things as well; rather than letting stuff slide by were trying to help each other become the best versions of ourselves and weve got to do that together.

Q: Whats it been like going from the minor leagues to knee deep in college baseball and recruiting?

Canham: The recruiting part is exciting. I get to go out and talk about Oregon State University and Oregon State baseball. I dont find it difficult whatsoever and its something Im extremely passionate about, so why wouldnt you want to share the vision about what were doing here and talk about the people that are here? Something that I really value is when we bring out young student athletes, getting to know them and finding out if theyre really going to fit our culture here and getting feedback from our student athletes. Their opinions really matter, and these guys know what it really takes to be part of this family.

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Oregon State baseball: Q&A with Beavers coach Mitch Canham on his return to Corvallis, expectations and more - OregonLive